Upselling is a marketing and sales technique used to generate higher sales from the same customers. There are different methods of Upselling, which include: Increasing sales by convincing a customer to increase the number of units purchased of the same product Offering better or advanced versions of the same product Instigating the customer to purchase... More »The Fine Art of Upselling Your Products
Many people can become complacent in their jobs. They don’t always mean to. People get comfortable and sometimes they go on autopilot. Autopilot might get the job done but it may not keep things profitable for long. It’s a competitive marketplace and customer loyalty is becoming rare. It’s important to keep your salespeople out of... More »Keeping Your Sales People from Becoming Complacent
Have you had the frustration of reading a brief from a prospective client only to realise that your agency does not have all the skills needed to fulfill the job? For years, above the line agencies have sub-contracted production and artworking to smaller firms because of the low profitability for that work. But few brands... More »Is it Ethical For You to Sub-Contract From Another Agency?
Even if your company never intended to break environmental regulations, it could find itself charged with doing so anyway. When you’re planning environmental policies and procedures, it’s not just your own company’s practices you need to worry about. If the vendors your company partners with don’t follow responsible and compliant environmental practices disposing of your... More »How to Make it Easier to Reduce Risk When Recycling IT Assets
“Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.” What... More »Sales Enablement: Optimize Your Organization, Not Just Your Website
Today, much of the focus on social business intelligence has revolved around marketing and product groups driving innovation and development, identifying opportunity and measuring efficacy. While the marketing application of this intelligence to drive revenue and innovation can deliver tremendous value to the enterprise, there is another side of advanced social intelligence that is delivering... More »Countering Enterprise Social Risk Demands Advanced Strategic Protection
Sometimes “no” is the right answer to a job offer, even when you are a recent graduate living states away from family. A graduate of NYU’s Masters of Social Work program, Leigh was offered the position of Family Assessor Social Worker. Ultimately, Leigh declined the position because she knew that the fit was not right... More »Find Work: Later CAN be Better
Remember way back in 2012 when we had good old candidate Mitt Romney and his binders full of women to kick around? Those were the days, weren’t they? Life was good, tweeting was easy and the cotton was high. Romney offered up those “binders full of women” like a batting-practice fastball to a home run-starved... More »Sorry Women, It’s Time for Binders Full of Jobs
The future of customer relationships depends more on context than transactions. And this trend is accelerating, driven by the integration of social media into customer relationship management (CRM), rapid gains in usability of CRM and integration applications, and the global growth of the API economy. Gaining a clear, contextually-based view of customers isn’t easy. Fine-tuning... More »How Cloud Integration Is Defining The Future Of CRM
A ‘Doing Business As’ name is one of the most important parts of a business, but far too often we hear about businesses choosing to put off filing for a DBA until they are a bit more established. Unfortunately this leaves those companies open to all sorts of problems later on as a DBA name... More »Business Basics: ‘Doing Business As’ Names
I was recently with a client who is looking for a new BPM solution and they have a very positive outlook towards Cloud. They love it, so much so that they weren’t interested in on-premise solutions. This represents a real shift in attitude, and the company is no slouch or tadpole in size either. And... More »Cloudy with a Chance of Integration: The Great iPaaS Goldrush has Begun
Most small businesses don’t have a lot of time on their hands and trying to manage unwieldy IT solutions are hardly at the top of their to-do list. But many small businesses, that are sales oriented, still need a good repository for their contacts; a workable project management solution to keep them on track and... More »Easy-To-Use Tools To Manage Contacts And Projects – Review Of Insightly
Incredible complexity. So many moving parts. Almost impossible to fully understand and depict. These are all descriptions of business ecosystems. Yet people continue to try to understand the big picture—their environment—and how it affects their companies. There’s good reason to do so. If companies can improve their understanding of their ecosystem, they have an edge... More »Visions of Business Ecosystems
LurnQ, the online social learning and teaching product from Technium Labs has announced its partnership with Plancess, India’s first company to provide study material for engineering entrance examinations prepared by top hundred IIT-JEE rankers. The partnership will help Plancess to leverage LurnQ’s technology for running engineering test preparation courses online. The engineering test preparation industry... More »Online Social Learning Platform LurnQ Partners With Plancess. Takes The $2 Billion Engineering Test Preparation Market Online
Apple executives went before a US Senate panel Tuesday facing accusations of tax evasion. The California-based company’s CEO says they’ve done nothing wrong. Senators John McCain and Carl Levin have leveled claims of tax evasion at the tech giant, claiming they’ve used off-shore entities, mainly Ireland, to skip out on billions of dollars in taxes. More »Senators Grill Apple CEO Over Tax Evasion Charges
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