The well-written survey could be viewed as a window, a window into the minds of your present customers. It could also be seen as a crystal ball, one that shows you the customers you’ll have in the future. If your survey is incentivized, you could also see it as bait, an effective lure to attract... More »How To Write a Survey that Engages Customers
Micromanagement. It may seem like a little thing that’s isolated to a few managers, or staff in your company, but the effects of micromanagement could have a huge long-and short-term negative impact on your ability to be effective as a manager, and your ability to achieve or exceed your company’s goals. Take a second to... More »Just Say No to Micromanaging
Within the space of 45 minutes today, I get two calls from sales people–each selling something completely different. The first sentences out of their mouths were essentially the same, “Dave, I’m Joe Smith (we’ll say), from XYZ Systems. I wanted to see if I could provide you a free quote for……….” The answers in both... More »“Can I Give You A Quote?”
Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding.” I prefaced my column that day because I am indeed a very curious person and... More »Programmatic Advertising – My Curious Quest Continues
If you ask any business owner with regards to the importance of upholding trade relations, all of them would give identical answers. Each and every business owner acknowledges the reality that upholding trade relations is the way and presumably the only way to achieve business success. On this end, how you can possibly conclude that... More »Coming Up with Creative Ways to Uphold Trade Relations
Alert: Joomla CMS websites are currently under attack; admin entry is the way they are using to get into your server, mainly through forcing password. Website owners and Administrators should make sure they have strong passwords and unique usernames for their Joomla website installations. Accordingly to GloudFlare, HouseGator, over the past few days, hackers have... More »Don’t Let Your Joomla Website Get Hacked
When you think you finally have sales leads, the biggest mistake is to take things for granted. Many mistakes involving them can be blamed on a lax attitude towards the source of these business leads. For example, just because you conversed with a prospect online does not mean you should not be prepared to talk... More »Sales Lead Generation Has Always Been About Conversation
Arming your lead generation campaign with a lot of convincing information seems pretty second nature for a lot of health-related companies. However, it is also a reality that people have become increasingly doubtful with the way people use such information to give their own spin on things. Does this mean that citing stats and numbers... More »Does Health Lead Generation Play With Numbers?
Sometimes I get strange questions or comments from people who are not professional importers. I am reminded by these questions that most importers are not familiar with how business is done in China. Listed here are a few of the misconceptions about importing products from China. The first few on the list are often concerns... More »The 10 Biggest Misconceptions Importers Have About China
Once upon a time data used to be store on compact floppy discs have now have been extinct since quiet some time. From there on data moved on to faster CDs followed by large volume DVDs both of which are discs and soon heading to the graveyard of technology. It is no news that technology... More »Say Good Bye to Optical Disc Drives
Voice over IP (VoIP) uses the same network to send and receive phone calls that we use to surf the Internet, send and receive emails, play video games, and stream videos from Netflix. All of these types of traffic can coexist on the same network as long as your network is built and configured to... More »How to Improve VoIP Quality on your Network
A recent survey from Harris Interactive found that the millennial generation isn’t as brand loyal as their parents and grandparents. They’d be at least somewhat likely to change brands of a product or service if the new company provided additional ways to connect with them. While this may come as a surprise to some, companies... More »Cloud Tools to Improve Your Great Customer Service Practices
There’s a great article in the Harvard Business Review, “Figure It Out.” Be sure to get a copy of it. The ability to “Figure Things Out,” is critical for sales and business success. But it seems we overlook it, or try to “engineer” all our support systems around providing all the answers and direction. We... More »The Ability To “Figure It Out”
One small business owner will pay employees to prove their loyalty runs more than skin deep. More »Employees Get a Raise for Getting Company Logo Tattoo (Yes, Really)
Murfie is one of those ideas I stumbled across during my copious amounts of time spent online that I am REALLY excited about and want to tell everyone I’ve ever met. Basically, it is a CD to MP3 service that then allows you to sell your CDs on your own online store. You set the... More »Interview With Kayla Liederbach of Murfie
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