One of the most important, but often undervalued, priorities when starting up a new company is developing a vision for it. It’s very important to craft a vision that can carry your company over both the short and the long term. Although this can certainly change over time in response to shifts in the market... More »How to Develop and Implement an Entrepreneurial Vision
Fourteen years post college, Matt DeMargel was Director of Media Relations and Promotions for the Durham Bulls. It was, after all, a natural fit since he grew up in St. Louis, Missouri, “Baseball’s Second City,” and, as is often the dream of many kids who grow up in a sports-obsessed town. Though he acknowledges it... More »A Job Search Homerun
For plenty of companies across the country, slogging through resumes and cover letters just isn’t the best way to hire. There are millions of job seekers sending their resumes out on the Web with the click of a button, and it’s resulting in too much spam for companies to sift through. Increasingly, businesses are turning... More »Employee Referrals Missing The Mark? How To Identify and Fix Flaws
As we make our way closer to the end of the alphabet of our ABC’s of small business, we’re tackling trademarks, which can be a name, design, or logo that distinguish a company and emphasize its uniqueness. Trademarks, as defined by businessdictionary.com, are distinctive instead of descriptive, affixed to the item sold, and registered with... More »T is for Trademark
I intended to post this a couple of months ago. The advice is still absolutely relevant – it’s timeless – but I felt I must admit that revelation in case the gaffer is reading and thinks I’m moonlighting. Which I’m not, unless Cybil Shepherd comes knocking… With four years under my belt spent failing as... More »7 Ways to Survive Freelancing
As everyone in the marketing world knows, attribution is one of the hot topics for 2013. Our friends at RhinoFish Media, a PPC consulting firm, have written a guest post explaining the problems with outdated models of attribution. A simple travel metaphor illuminates just how wrong these models can be. The number one thing we... More »Outdated Models of Attribution Explained By A Doorman
Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles we need to consider, not only as marketers, but also as people who drive business for our organizations. It’s a reflection of the growing responsibility we have as marketers — and... More »Why Your Brand Storytelling Must Start With Human Resources
The more time and effort you put into describing the job, the better quality candidates you'll get. Here's where to start. More »4 Ways to Write a Killer Job Description
It wasn’t all that long ago that we viewed TV by appointment. NBC’s “Must-See TV” lineup of Thursday nights included legendary shows like The Cosby Show, Seinfeld and Cheers, among others, and audiences turned out in droves to see them. Things are drastically different now, as you know. Beyond DVRs and on-demand viewing, we now... More »Must-Not-See TV
Whether it is IT lead generation or any other business process, some people really like to assume that offshoring anything means a business has something to hide. Sure that may have been the case for China’s sweatshops and Foxconn but that it is not so for others. In fact, lead generation specifically really leaves nothing... More »Offshore IT Lead Generation Leaves Nothing Worth Hiding
Before you assume telemarketing is getting phased out, you would be surprised how much use it still has when it comes to measuring success. You do not always need to generate leads directly through telemarketing calls either. There are other ways that telemarketing can be used to measure your overall marketing success regardless if it... More »Can Telemarketing Test Measure of Success?
A nice benefit of working with a wide range of clients over the years has been the exposure we’ve had to the unique approaches in presenting a service or technology. Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product... More »A Simple Teleprospecting Pitch Can Be Easier Than You Think
Responding to the Freedom of Information Act (FOIA) requests can be a cumbersome and time consuming process for government agencies. It involves gathering massive amounts of data, redacting or removing sensitive information, and sending the required material to the requestor in a timely manner. For many agencies – especially in today’s budget and resource constrained... More »The Key to Responding Quickly and Easily to FOIA Requests
A colleague of mine from Miller Heiman surveyed a number of sales managers by asking how much true coaching they have done in the last 60 days. The shocking truth? Three-quarters of these managers admit they only coach sporadically and say that coaching time just isn’t a priority. Companies that rely on sales and customer... More »Is Your Sales Team Getting the Most out of Your Sales Coaching?
With the sixth annual Google I/O conference beginning Wednesday, developers and coders from all over the country will make the pilgrimage to San Francisco to hear the company’s latest announcements. These 5,500 fanatics are part of a select few, as tickets to the three-day event at the Moscone Convention quickly sold out. But there’s hope... More »Google I/O: What to Expect
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