We now have before us the answer to one of life’s greatest mysteries: how to pronounce the word “GIF.” Creator Steven Wilhite gave his opinion on how to pronounce the word at this year’s Webbys. During his acceptance speech for the lifetime achievement award, he confirmed it is pronouced “JIF” not “GIF.” More »GIF Inventor Weighs in on Pronunciation Debate
Microsoft has revealed the new Xbox One, the company’s new flagship device. So what’s new and cool? The device boasts TV integration and voice control, and that’s big! Xbox One builds in Skype and streaming services, and even uses an HDMI pass-through to present your TV content. Plus it has a Blue Ray drive for... More »Xbox One Designed to Take Over Your Living Room?
Whilst small professional services firms remain in the majority, many of the businesses that dominate the sector have successfully realized growth in volume and complexity through geographical expansion. Whether organically or through M&A, they have successfully sought out new opportunities abroad and committed to creating genuine in-country presence overseas. Diversity as a defense mechanism To... More »Professional Services Key Trends: Internationalization
Expert Lars Albright says rewards are the key to getting your customers hooked. Check out why. More »4 Ways to Keep Online Shoppers Coming Back for More
Setting up a membership site can be intimidating, especially if you have different member levels, want to accept payments and have limited tech skills. Poetically named membership management app Wild Apricot says it provides Member Management Magic. As a freelancer, I have worked with a client who used Wild Apricot before and I must confess... More »Doing Magic with Membership Management — Review of Wild Apricot
Never despair when your great software lead generation campaign suddenly comes crashing down to a halt because you mead a spectacular mistake. The consequences might hurt but great failures will always be great opportunities for great learning. Your lead generation campaign is not down for the count just yet! Use that great opportunity to learn... More »Lead Generation Tips – Learn Greatly From Great Failures
The gap between a fledging startup and a publicly-traded company seems great. I certainly felt this way prior to serving as CEO of Intelispan. However, despite the differences in market cap size, I have found that many of the lessons I learned running a publicly-traded company can be leveraged by startup entrepreneurs. I wrote this... More »Advice to Entrepreneurs from a Publicly-Traded Company CEO
This week on the Magnet Minute, Amy helps you tailor your web content to appeal to a mobile audience. In growing numbers, people are using their mobile devices to engage on social media platforms, so you’ll want to make sure your mobile bases are covered in order to avoid discouraging your audience due to the... More »Tips On Appealing To Your Mobile Audience :: Magnet Media Minute [Video]
Collaboration exists in many forms. As a tool that manifests organically out of human interaction, it’s subject to the push-pull of partnerships and the dangers of imbalanced approach. That’s especially true in business, when two or more department heads fail to communicate their expectations of each other, but still use them as measures for success.... More »Collaboration Between the CMO and CIO: A Love Story
Upselling is a marketing and sales technique used to generate higher sales from the same customers. There are different methods of Upselling, which include: Increasing sales by convincing a customer to increase the number of units purchased of the same product Offering better or advanced versions of the same product Instigating the customer to purchase... More »The Fine Art of Upselling Your Products
Many people can become complacent in their jobs. They don’t always mean to. People get comfortable and sometimes they go on autopilot. Autopilot might get the job done but it may not keep things profitable for long. It’s a competitive marketplace and customer loyalty is becoming rare. It’s important to keep your salespeople out of... More »Keeping Your Sales People from Becoming Complacent
Have you had the frustration of reading a brief from a prospective client only to realise that your agency does not have all the skills needed to fulfill the job? For years, above the line agencies have sub-contracted production and artworking to smaller firms because of the low profitability for that work. But few brands... More »Is it Ethical For You to Sub-Contract From Another Agency?
Even if your company never intended to break environmental regulations, it could find itself charged with doing so anyway. When you’re planning environmental policies and procedures, it’s not just your own company’s practices you need to worry about. If the vendors your company partners with don’t follow responsible and compliant environmental practices disposing of your... More »How to Make it Easier to Reduce Risk When Recycling IT Assets
“Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.” What... More »Sales Enablement: Optimize Your Organization, Not Just Your Website
Today, much of the focus on social business intelligence has revolved around marketing and product groups driving innovation and development, identifying opportunity and measuring efficacy. While the marketing application of this intelligence to drive revenue and innovation can deliver tremendous value to the enterprise, there is another side of advanced social intelligence that is delivering... More »Countering Enterprise Social Risk Demands Advanced Strategic Protection
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