Retailers are not so much in the business of selling product, but of truly understanding their consumer.
In the latest visual study from Baynote, some valuable data is highlighted showing the importance of truly understanding, and diversifying the different channels of customer shopping tools available to a retail business.
The tools consumers use to purchase products have changed dramatically over the past decade, and include the actual website itself, properly utilizing e-mails, the availability of product reviews, and most recently, social media.
The following graphic gives insight into what tools (social media, shopping apps, reviews) led to customers making unplanned purchases, and also some figures on percentage of customers spending more than they originally intended based on particular marketing methods:
A Look at the Tools Retailers Use to Impact Consumer Behavior [INFOGRAPHIC]
Infographic by Baynote
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