The link between productivity and lead generation is one that only gets more obvious the more you are experienced with it. It may not seem so at the beginning but your software salespeople can only stay active if there is always a constant flow of opportunities. In other words, a lead generation process that constantly delivers.
Of course, this only leads on to the concept that lead generation can also be used to discourage complacency. This applies to not only salespeople but also to your entire ERP software firm. Constant opportunities that turn into constant sales means a constant stream of work that challenges your company to remain innovative. A well-planned campaign can also eliminate the fears that have been plaguing younger IT sales professionals.
So with that said, here are three blogs that illustrate how lead generation can be used to stir up salespeople still stuck in a post-holiday slump and handle supposed obstacles to qualifying sales leads.
Use Software Leads To Get Out Of Hibernation
The holidays are finally over and businesses are gradually getting back in gear. Do not fall behind and use ERP lead generation to thaw out your salespeople from their winter sleep.
Lead Generation – It’s Like A Mission Briefing
Location. Objectives. Possible encounters. These words can apply to a real combat mission but they can also apply to business in need of your software solution!
Lead Generation Tips – Handling Post Election Drama
Some business prospects just cannot resist being political. If you think that really means something for your lead generation campaigns, think again. Sometimes these folks just get carried away by the bandwagon.
Lack of activity and restraint are one of the most ancient enemies to productivity. It is only fitting that the cure is in a process that provides one and breaks the other. Generate more ERP software leads and gain more productivity!
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