Brand mentions on social networks have already become sufficiently sought-after to warrant payback of free wifi and pizza in the recent past. Joining this trend, the most recent marketing campaign for Indian fashion designer Allen Solly has seen the company exchange tweets for men’s shirts.
Created by the India branch of advertising agency Ogilvy, the campaign saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount everytime someone tweeted with the hashtag ‘#RainingSolly’. According to reports, people around the billboard were then invited to use their phones to interact with it, while a large screen displayed their tweets. The user who tweeted at the moment a shirt was released could collect it for free. The following video shows how the campaign worked:
The Allen Solly campaign is another example of a company encouraging social media activity in exchange for products. Could this sort of marketing work for your business?
Spotted by: Raymond Kollau