How to Increase Sales for a Product through Video MarketingIt is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result in boosted sales and maximized conversions.
For those companies wondering to how increase sales for a product, video marketing certainly holds some answers—but actually knowing the best ways to implement video marketing is another matter entirely. Below, we’ll list five battle-tested strategies for brands looking to harness the power of video to boost sales of a particular product.
Use Video to Introduce Your Products to the World
One of the most critical events in the life of any business is the launch of a new product; you need that new product to catch on and to gain traction among consumers, and you need for that to happen as promptly as possible. Video marketing is a great tool for this. To those companies wondering how to increase sales for a product, then, our first tip is to use videos to launch new products.
This is especially true for companies with technical, complex, or unusual products. Simply put, it can be hard to convey what your product is—what makes it unique—in text form. Video is another story. You can design a video in which you actually show your new product in action, allowing consumers to immediately get a sense of what it is and what benefits it offers. Your video narration can explain the product in more detail. When launching a new product, think seriously about crafting an introductory video, along with press releases and blog announcements.
Use Video to Provide Product Demos
Those wondering how to increase sales for a product, by means of video marketing, might also try to film some product demonstrations—for new or old products alike. How-to videos are among the most popular, and they are terrific for improving sales. Show off how well your product works, how easy it is to use, and how many different functions if offers. The chance to see your product in action is all it will take for a lot of leads to take a leap and make a purchase.
Use Video to Showcase Your Consumer Testimonials
Study after study has shown that consumers are more likely to take a risk on a new product if they see that other consumers have responded to the product favorably; in other words, reviews and testimonials are imperative for building trust. Video can be a powerful tool here. This is especially true if you can actually film some real clients, talking about how much they like your products—but you don’t have to go to such lengths. You can create a video slideshow, highlighting some of your written reviews, as well.
Use Video to Answer Questions
As a business owner, you can also use video marketing as a forum for answering questions from your customers and clients. Q&A videos are helpful for a couple of reasons. For one, they—like testimonial videos—help to inspire trust; they show that you’re open to a dialogue with your customers. And, if you have a product that offers myriad functions, that is complex in its nature, or that represents a serious financial commitment, you can bet that many prospects will have some questions they’d like answered before they buy.
Use Video for Good Old-Fashioned Advertising
Finally, remember that, even in an increasingly content-driven marketing environment, there is still something to be said for actual advertisement—just like the ads you see on TV. Film a video ad and have it placed before videos on YouTube, or even on Hulu. This is a tremendous way of bringing new leads into the sales funnel and generating interest in your products and services.
Final Thoughts About Video Marketing
At the end of the day, business owners need to know how to increase sales for a product by using all of the tools and resources that are available to them—and video marketing is one of the most useful and versatile tools at their disposal. Make sure you’re aware of all of the ways in which video can help you sell your products.
Want to know more? Sign up for our free consultation and one of our inbound marketing specialist will help to find out how to Increase sales for a product
More Business articles from Business 2 Community: