Augmented Reality (AR) has become the latest buzzword when it comes to 21st century technology. It may be the latest must-have for geeks and game lovers, but can it really enhance your business?The concept of Augmented Reality is a brilliant one and is as far-reaching as our minds can stretch. Location-based AR mobile apps are used to view and recognise a particular item, location or building. The software then provides comprehensive information and details to augment that initial recognition. It sources sound, graphics, video and GPS data sourced from "the cloud" of information available on the Internet.
There are currently a variety of free mobile apps which use AR technology and are specifically targeted to certain business sectors. They are being used in marketing, to promote brand awareness, create loyalty programs or offer promotional giveaways.
AR for Real Estate Agents
Imagine being able to point your phone at an office building to identify it using the Live View and then access full details including type of space available, square footage, monthly rentals and lease type. This can be followed up with a direct enquiry to the landlord. How easy it would be to find picky clients the perfect office space in a simple and timely way?
This technology is already available using Junaio, a mobile AR platform, in conjunction with Rofo, a search engine specifically designed to match businesses with office space. Junaio's AR technology uses the phone's inner compass and GPS to provide full information overlaid on the actual building using data collated by Rofo.
AR for Interior Designers
The possibilities of using Augmented Realty technology in the home and design sector are limitless. A recent mobile app from IKEA allows users to see how various pieces of furniture would look in their individual home or office and order with one click. The possibilities are endless for designers and architects, as virtual objects can be overlaid in a space to see the end product, including details of suppliers, prices, colour options and materials.
The next step for AR is likely to be catalogues, including animations to superimpose on a scene showing the actual effect. Businesses need to see the potential and be ready to move into this exciting new sales opportunity.
AR for RetailersRetailers can instantly provide their customers with all the information they need using AR technology. For example, shoppers can hold a grocery item in front of their phone camera to get the full nutritional details, price, reviews and discounts. Dietary preferences can be input, so when a shopper scans a shelf of similar products, the app can show which product is the most suited to their needs. It's a great new way to sell your products.
Consumers can even link to social networks to view comments and reviews from family and friends. The demand for full information has never been higher, and AR is about to deliver everything consumers want, and more. Forward-thinking businesses need to be ready to secure their share of the market by embracing AR technology today.