Press releases have been around for as long as the publishing and journalism industries have. They also haven’t really changed much over the years.
Hiring Effective Press Release Writing ServicesThis is despite the fact that the Internet has actually changed a lot about how people communicate with one another. Nevertheless, understanding that your company can benefit from sending out announcements via press releases on a regular basis and actually making yours effective are two different animals. That’s where today’s expert press release writing services come in. Professionals have years of experience to draw from when it comes to getting results with what they do. Here’s how to make sure you get the most bang for your buck when hiring.
Freelancers and writing teams that offer quality press release writing services aren’t just good with words or with producing content for the web (although those skills are definitely essential). Writing effective press releases is an art in and of itself that takes years to really master effectively. Make sure you ask the writers you’re considering to show you plenty of samples when it comes to successful press releases they’ve written. If possible, they should be examples that showcase promotional work for companies that are similar to yours.
References and Testimonials
Experienced, qualified professionals offering press release writing services should be able to present you with plenty of proof that they’re not only able to write well, but also able to deliver on what a client really wants. Ask for references from past press release customers and make it a point to actually contact those people. You might want to check the provider’s website for testimonials from satisfied customers as well. Nothing tells you what you yourself can expect from a given provider quite like the experiences of those who came before you.
Value for Your Money
Before you decide on your final choice in press release writing services, it’s important to make sure you’re clear on what is really included as part of the package. Is the content provider willing to include edits or revisions as part of the deal? If so, how many are they willing to do before needing to charge extra? Does the quoted price also cover submission to top press release outlets and e-mail blasting to members of the press or does it cover the writing part of the job only? It’s important to make sure everyone’s on the same page in this regard before a deal is made and work is begun.
The Ultimate in Flexibility
Although some people may prefer to work with an individual provider in regards to their needs in press release writing services, you definitely might want to consider some of the benefits attached to hiring an entire team of writers instead. Today’s writing teams take a lot of the guesswork out of the hiring process, since they’ve already pre-screened all of their associates in advance so you don’t have to. Teams are more likely to have individuals on staff with unique expertise in your niche as well. You’re more likely to be accommodated when it comes to rush orders, bulk requests, and special requests to boot. That said, consider letting today’s writing teams take care of your needs in press release writing services. You’ll be so glad you did!
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