The magic of Kelly Kingman’s visual content creation work takes place over a couple of days. But there’s nothing ephemeral about the impact it has on its audience. Kelly is a graphic recorder. She captures the main ideas from expert presentations delivered at live events, and turns them into memorable and eye-catching visual summaries on... More »The Magic of Graphic Recording: Turning Live Talks into Visual Content
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In case you missed it, the Kapost Top 50 Content Marketing Brands—a list of brands whose content marketing efforts are generating big wins and real successes—is out for 2013! If you haven’t checked it out yet, take a peek. Today, we’re talking about Xerox, #4 on our top-50 list. So, what exactly is Xerox doing... More »Xerox Rocks At Content Marketing. Here’s Why
I took a few courses at Seneca @ York University in Creative Advertising before pursuing a degree in Communications, and my favourite project while I was there was to create an ad for Social Responsibility. Without a pre-existing ad, my group designed copy and creative for Miller Genuine Draft. The 6 teams in my class... More »Social Responsibility Advertising
In the wake of the recent conversation about the value of newswire services, I thought I’d share an email I received from an old friend, who works at a major print outlet in Chicago. Hey Sarah! I’ve got a work-related problem and wonder if you can help me find a solution: I’m a digital news... More »Do Newswire Services Work? PR Newswire Does
Hummingbird chatter has been filling the virtual air these days, with people wondering what Google’s newest algorithm update will mean for their web presence. CEM’s own Sarah Beth talked about link building for Hummingbird recently, as well as discussing the new focus on natural language queries. What seems clear from the initial wave of Hummingbird... More »Optimizing Your Mobile Content for Hummingbird
Right now the predictions are out regarding the new marketing trends for 2014. Each article emphasizes a different point whether it be more emphasis on content marketing or more investment in social media or more engagement on social media and the “emphasis goes on and on” I think everyone would agree these different techniques and... More »Marketing in 2014 – Improved Productivity
The words ‘charity’, ‘charities’, ‘charity’s’ or ‘charitable’ are considered ‘sensitive’ for use in a company name and you are legally required to obtain permission from the Charity Commission (England and Wales) or the Office of the Scottish Charities Registrar (OSCR) before Companies House will register a private company limited by guarantee with a name that... More »Using the Word ‘Charity’ in Your Company Name
Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius — truly. But the bad ones (who far outnumber the great ones) are like sour apples spoiling the bunch.... More »3 Ways to Make PR Painless
2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish... More »Proving Value vs ROI in PR
If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches. McDonald’s and other mega companies like Coca-Cola and Apple have timeless, memorable logos, but it’s not just the big guys that reap the rewards of a well-designed logo. “Small businesses shouldn’t underestimate the value of a company logo,”... More »Tips to Creating a Timeless Business Logo
I spent the weeks before Thanksgiving talking to a prospect from a small hospital in a rural area who needed to redesign her healthcare system’s website. Before moving forward, my prospect had to justify her budget request to her board. During one of our initial conversations, we talked about how she planned to do it.... More »Want to Redesign Your Hospital’s Website? Read This First!
Brands are always seek new and unique ways to reach and provide value to moms. One surefire win with moms: help her entertain. To host a party and entertain guests is a very traditional concept that is coming back to life, much thanks to the rise of Pinterest. The social media site has turned into... More »How Brands Can Win Big With Moms: Help Her Entertain
ComScore Inc predicts that U.S. e-commerce sales will grow 16 percent to $55.2 billion this holiday season – and that’s following the 14 percent rise in 2012. Online stores are changing the way we shop from daily groceries to holiday gifts. RelayFoods brings locally grown produce to your door; Best Buy Marketplace uses an Amazon-like... More »E-Commerce Security Reminders (Before You Confirm Your Cart)
Today we are pleased to feature another post by guest blogger Sarah Simon. Sarah shares a recent experience with Home Depot to showcase how a potential customer service disaster can be transformed into a positive customer experience. When the right skills and behaviors are deployed you can become customer service rock star! Background Residential flooring... More »A Customer Service Rock Star!
The PR team at HootSuite has recently been on the hunt for tools to make our jobs a little easier. We narrowed down our selection to three front-runners, and reached out to each of them individually (via their websites) to learn more about their services. A day went by. Then three days. Five days later,... More »Kicking and Tweeting to Get What You Want