It’s now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at some point of time you would have come across clients with foreign accents. In some cases foreign sales constitute a very important part of an organizations revenue.... More »How to Make an International Content Marketing Strategy
Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 Years.” The insights here come from CMI executive director Joe Pulizzi, a guy who paid his dues as an on-the-ground marketer before founding the Institute. (Learn more about CMI) We’ve abbreviated... More »Content Marketing Lessons Learned, from the Content Marketing Institute
With email, it’s impossible to customize your content for every different mobile device on the market. Unless, of course, you have the time to code many, many different templates… And we all have that kind of time these days, right? Sure. An alternative would be to send the same content, in the same template, to... More »Responsive Design: The Key to Mobile Email Engagement
Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsive, progressive. As much as TV was about tradition, the web was all about change. From this unlikely pairing came little programs that, when viewed... More »3 Tips for Winning at Brand Storytelling With Webisodes
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly... More »What’s Changed, What Hasn’t in Media Relations
Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media... More »Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand
The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% more likely to... More »When is an Animated Video Production Most Appropriate?
The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers. After outlining the market factors driving boards of directors and CEOs to create CDO positions, I’ll share three scenarios chief marketers can use to increase their relevance and influence whether they work with CDOs... More »The CMO’s Guide to the Chief Digital Officer
The headline is often referred to as the most important part of a news story or feature. It’s almost always the first part of an article that a reader will see and research shows that four out of five readers will skip the copy if the headline doesn’t excite them. A well-written headline is arguably... More »Five Tips for Writing Great Online News Headlines
Every customer service experience action should serve a purpose in the overall customer service experience you want to deliver. The idea that your customer service experience actions should have a purpose suggests that it requires real planning in order to deliver the type of customer experience that makes a difference to your customers. Many people... More »Random vs Planned Customer Service Experience
Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before... More »How To Integrate Video Into A Robust Content Marketing Strategy
With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. There is a tremendous amount of relevancy in business today and there are parts of... More »Email Marketing Campaigns and Social Connections
As content marketing evolves, so do online audiences. With social media becoming an integral part of everything from education to entertainment, brands are learning that they can and should reach out to their audiences anytime, anywhere. Real-time marketing can be both inventive and successful —like Oreo’s Super Bowl power outage coup—but creating an environment in... More »How To Win With Real-Time Marketing
If you are a marketer who does not work within a marketing department in a company, you know that receiving an RFQ (Request for Quote) or RFP (Request for proposal) is exciting. It’s also perhaps the most romanticized part of the marketing world. On AMC’s Mad Men, the really juicy scenes are when the various... More »Manage Your Marketing: RFQs and RFPs in the Online World
One question that I am always asked when I am in mentoring mode is what should I charge? It is one of those questions that everyone agonizes over and the truth is there is no fixed approach that I have ever come across that is universally true, but my experience from starting a small business... More »What Should I Charge? How to Find Your Price Point
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