Every day thousands (if not millions) of users use Internet from different devices – PCs, iPads, Macs, numerous Android and Windows devices, etc. So it’s natural that modern site should correspond to different requirements by different devices. Otherwise, an irritated user will go away. So basically, this is why most webmasters and designers have positive... More »Delusions About Responsive Design
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There are around 375 million native English speakers on the planet, and roughly another 375 million speak English as a second language. One of out of four people in the world speak English with “some level of competence.” That sounds like a lot, right? I mean 1/4 of over seven billion people is almost two... More »Is Your Content Ready For The World Stage?
Do you enjoy A/B testing? Or is that a weird question? Do you check your test results every morning, getting excited when you see your results getting closer and closer to 95% statistical confidence? When I first started experimenting with website optimization a couple of years ago I never would have thought I could enjoy... More »Landing Pages: 5 Details That Make The Conversion Difference
TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. The model is very relevant in relation to Matt Cutts’ recent announcement regarding guest posting; while SERP manipulation will almost always eventually lead to trouble, many marketers still have trouble understanding that good, useful content is at the core... More »Using the Content Marketing Maturity Model to Guide Your Campaign
Confession: I’m addicted to tabloids. It’s embarrassing and pointless and I always feel a bit slimy after I finish reading them, but I can’t stop. I try, I really do, but as soon as I see that bright yellow headline screaming about the latest Hollywood scandal I can’t help myself. Tabloids might be the redheaded... More »7 Ways to Write Effective (and Slightly Badass) Headlines
I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. So I posed this question (asking it three times to mitigate the fluke-factor): Will smaller companies increase their adoption of marketing automation this year? To which Magic 8 Ball replied:... More »Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes
Anyone involved in a business has a role to play in marketing. In today’s highly competitive world, marketing sits across every function of a business, and it’s not just down to ‘The Marketing Department.’ If you work for yourself or run a small business, sales and marketing will be as much a part of your... More »5 Essential Marketing Skills Every Person Should Know
As a first time SXSWer, I’ve realized something very quickly: This thing is big. Trying to navigate the countless events, sessions and meetups isn’t easy. So for any marketer attending SXSW, I’ve put together a list of essential sessions that will provide insights into marketing’s future. Take a look: 1. Marketing As A Service One... More »11 Must-Attend Marketing Sessions At #SXSW 2014
How Content Marketing Calendars Counter Quality Control Concerns Going guns ablaze into content marketing is a good way to shoot yourself in the foot. This is a common scenario for small businesses and startups who think, “Wow, if I get on Facebook I’ll increase my business by 100 percent!” But for better or worse, marketing... More »How Content Marketing Calendars Counter Quality Control Concerns
Quick. Tell me your company’s mission statement. Can’t remember it? That’s alright — go look it up. Now read it and tell me how you feel. Chances are, if you’re like 95% of folks out there, the answer is more likely to be confused, apathetic, or bored than inspired. That’s because most mission statements simply... More »Forget Mission Statements and Focus on Rallying Cries Instead
Hana Abaza from Uberflip explains how to increase time-on-site through Hubs, the importance of a good headline and more. Hana Abaza knows how to make content convert. As the Director of Marketing at Uberflip, she spends a lot of time thinking about innovative ways her team and fellow marketers can create quality content and generate... More »Why Organizing Your Content Will Make Your Audience Stick Around [Interview]
Andrew Leonard’s thought-provoking voice often alerts us to the dark sides of digital technology. But sometimes he sees a glass half empty when I see it half full. In his recent, sardonic piece entitled “Class Stratification: There’s an App for That,” he pointed to how mobile apps that allow people to order house cleaning without... More »Is Digital Connectivity Pulling Society Apart?
Minus the chore of finding a good parking spot and lugging around multiple shopping bags, online retailers are trying to replicate in-store experiences for their customers in the digital world. And other than a few snags, they’re getting much better at it. One of the snags tripping up many retailers, however, is the big task... More »By Committing to Omni-Channel, Retailers Deliver Inventory Accuracy
It’s only Wednesday and already, new online video data from Q4 2013 is piling up. In this article, we’ll take a look at some of the reported numbers and discuss what this means for brands and marketers. Mobile Video Nielsen recently released The Cross-Platform Report which shed some light on mobile video viewing and demographics.... More »Online Video Updates: Mobile Video & Video on Tumblr
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the... More »Why People Don’t Buy: No Money