Nobody wants a clichéd logo. It means you’ve used an idea that is too obvious, and too overused….And it’s something which probably lots of your competitors have done. You’re better than them – you deserve a company logo that stands out. It can be hard to protect against clichéd ideas, especially if you need a... More »11 Ways to Get Rid of Cliché From Your Company Logo
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“Please place me on your no-call list.” This is the phrase I’ve learned to repeat whenever someone calls my house during dinner time. Some anonymous person is always trying to solicit my money for products I definitely don’t need. A Shake Weight? No thank you! A subscription to Martha Stewart Living? Certainly not! A common... More »What’s the Difference Between Teleprospecting and Telemarketing?
Beady eyes? Check. Quickness of breath? Check. Pained expression? Check. Am I describing a health crisis? Nope. I’m describing a recent client meeting. My professional services client wasn’t having a cardiac incident… he was having a typical industry reaction to our suggested improvements for the firm’s digital marketing strategy. The main problem? Whether you are... More »Why Are Professional Service Firms Still Afraid of Online Marketing?
Here at SyneCore, we often like to discuss the value of creating video content for your customers. However, sometimes it can be a problem to get people to actually watch this content you create. In a world full of short attention spans and endless entertainment options, how do you produce video that people will actually... More »Nobody Is Watching Your Video Because Your Title Sucks
What do you do when someone new subscribes to your email list? If you’re like most organizations, you send them an automated “thanks for subscribing” message and leave it at that. At a bare minimum, you should be doing this, so that new subscribers know you received their request to opt in. However, if this... More »7 Tips for Writing Great Welcome Emails
One of the lessons that we at FairWinds have seen people learn over and over again is that just because you might be one of the rich and famous, it doesn’t necessarily entitle you to your name as a domain name if someone else has scooped it before you. See our blog post on former... More »A Victoria’s Secret Angel Earns Her Wings
As I was browsing the pages of Google News to stay up-to-date with the latest in entertainment, politics, science, and other trending stories, I was surprised to see numerous headlines about Sarah Palin. Now, this post isn’t meant to be political at all, but it still impresses me that even after 4 years without holding... More »Why Sarah Palin Should Be A Content Marketing Role Model
In this day and age it’s more important than ever to stay current and up to date in order to stay one step ahead of your competition. With the advantages small business owners now have thanks to the internet we are seeing more and more individuals or home based businesses competing against much larger and... More »Your Internet Marketing Education
Direct marketing will no longer have this hasty approach when it comes to reaching out to every potential customer. There are now methodologies that are used today that circle about pinpointing the highest potential buyer, while at the same time retaining the existing contacts and taking back former customers and creating marketing campaigns that will... More »Direct Contact With Customers—Direct Marketing Contact Database
Over at the InNetwork blog this week, I wrote about why influencers deserve to be paid. It essentially looked at why brands should be treating influencers more professionally, and respecting them as a key partner in any marketing mix. In the comment section after the post, Kari Rippetoe, Content Marketing Manager at Search Mojo, left... More »Why Google Is Missing The Point On Sponsored Content
New scientific research proves there is an effective way for home service contractors to handle a negative review, and turn it into a positive. If you are a home services contractor (plumber, pest control, etc.) or a home improvement or remodeling contractor and you get a negative review on Kudzu, or Angie’s List, or another... More »Getting A Negative Review – The Best Way For Contractors To Handle
What Happens When You Hate Your Own Brand? Building a brand isn’t easy. From the moment your business is conceived, you must consider how you want to be perceived, who your target audience will be, and how you’ll reach them. Your brand is the ambassador for your products and services. Customers should learn everything they... More »4 Foolproof Tips for Rebranding Without Losing Your Identity
In April, the Wall Street Journal published a survey by CareerCast.com, which ranked 200 jobs from best to worst based on five criteria: physical demands, work environment, income, stress level and job outlook. Careers such as software engineer, physical therapist and computer systems analyst were among the top 10. Actuary ranked as the best job... More »How A Brand Journalist Can Help Perfect Your Brand’s Content Marketing Strategy
What’s the difference between an email and a newsletter and which should you use and when? People can’t do business with you if they don’t know your business exists, and having a website is not enough. More importantly, waiting for a prospect to stay in touch with you will keep your client list short and... More »Which Should You Send, an Email, Newsletter, or Both?