The data is in. Performance-based pricing continues to dominate as the preferred model for Internet advertisers. According to the recent IAB Internet Advertising Revenue Report conducted by PwC: “Performance-based pricing, the most prevalent pricing model since 2006, has maintained a strong sequential growth rate, reaching 66 percent in 2012.” Enterprises are investing heavily in digital... More »Performance Marketing is Here to Stay: 3 Important Tech Questions for the C-Suite
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One of my long time pet peeves has been the cost of disposable razors. I don’t consider myself cheap but I could never understand why good razors cost so much. Then I found DollarShaveClub.com! If you are unaware of what DollarShaveClub.com is about watch the video below. Now you might be asking what does DollarShaveClub.com... More »3 Marketing Lessons Schools Can Learn From Dollar Shave Club
Affiliate marketing is one of the first things that I really got into when I started. Why? Because I had heard so many great things about it. Most people that I would follow online were making money with affiliate marketing and I knew that I could too. Now, the only thing that I wish I... More »Why Affiliate Marketing Is the Perfect Online Starter Job
Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you... More »How Much Do Quality Copywriting Services Cost?
The best way to market your business to your customers is with appropriate and up-to-date content. Your content creates the image that your customers identify as your business, and without it you would be out-of-business. As you try to find methods to generate and convert new leads, keep some of these tools as reminders. Many... More »Favorite Tools for Easier Content Marketing
There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into the heart of your audience Alexander Gregg When someone asks you to speak, do you look and/ or feel like that guy in the picture?... More »Getting Beyond Your Fear of Public Speaking
As the average human attention span and level of patience grows shorter, video has become an attractive alternative to wading through the written word. Spend a day or two reading 100+ pages of F. Scott Fitzgerald’s luxurious writing in The Great Gatsby? Most people today would say no way. Watch the whole story in a... More »Video is Worth a Thousand Words in Customer Service
I got an e-mail this morning from one of the icons of the sales profession, inviting me to subscribe to his webinar, “Cold Calling Tips and Scrips.” After fighting the urge to trash the e-mail by hitting the SPAM button (since I got this solicitation without asking for it, and that’s SPAM, right?) I looked... More »In an Inbound Marketing World, Should Cold Calling Still Have a Role?
The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers. Why is this inbound marketing such a great way... More »42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter. But those are all details – aspects of content writing that come only after... More »7 Questions for Creating Content That Actually Matters
Forget the gurus. In this case, the best content marketing advice comes from Winnie the Pooh: “It is more fun to talk with someone who doesn’t use long, difficult words, but rather short, easy words like ‘what about lunch?’” — Winnie the Pooh Winnie may not qualify as a spokesman (spokesbear?) for ALL of the... More »The Top 4 Ways to Feed the Web Content Bear
Consistency Isn’t Part-Time It’s the same every time, never changing. Day in and day out, it’s always the same. Sound boring? It’s not when it comes to consistency in delivering customer service – especially if it’s good customer service. It should always be the same. The customer should be able to count on it, Customer... More »Customer Service Tool: Consistency
The internet is a very highly competitive stage for online business owners. Everyone is fighting for everyone else’s attention. In this competitive online business world, you can’t afford to be unremarkable and give someone else the spotlight. If you want to succeed, Seth Godin says, you have to be remarkable. The highly regarded marketing guru... More »4 Great Tips to Getting Ahead of Your Online Business
Attention to big data is a breakthrough moment for marketing. Sure, data has always been present in marketing, but typically marketing has been about big ideas and big budgets. But big data? That’s something new. Being data-driven means allowing data to drive marketing decisions, valuing a culture of testing (from PPC to post-click marketing) and... More »eHealthInsurance: Better User Experiences Through Post-click Marketing
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog... More »15 Key Facts about Content Curation