As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had under 1,000 views. The platform has... More »7 Ways the Sharpest Brands Are Using Videos to Engage Customers
Grow A Business
Security is one of the most important parts of running an online business – if someone has access to your systems when they shouldn’t have you’re going to lose both money and trust. But a huge number of people are putting themselves at risk because they are unaware of the risks they are exposing themselves... More »Five Reasons Why Your Online Business Isn’t As Secure As You Think
I’ll never forget the first time I pitched a reporter with a national publication. Mind you, this was years ago. I had the education and spent hours finding the correct email address to pitch. I carefully drafted my pitch and sat back, knowing that the media opportunities would begin rolling in for my clients. ... More »The Art of Pitching
Is your digital display campaign working for you? Digital advertising continues to gain ground, but while it is more easily targetable and trackable than traditional media advertising, it faces its own challenges. With the traditional media, such as TV commercials and radio spots, advertisers can spark the emotions of a consumer. By pulling at our... More »You’ve Lost that Loving Feeling: The Battle to Engage Consumers with Digital Ads
Consumer behavior is undergoing a significant shift. Social media conversations are transitioning from text to pictures, making images the new currency of social media engagement. With cameras in every phone and the entire web itself becoming a more visual place, consumers are increasingly beginning to communicate with pictures rather than words. It is as if,... More »Using Visual Story Telling to Build Stronger Relationships With Consumers
Singers and songwriters never need to worry about grammar. In fact, they actually benefit from flouting grammar rules. It simply wouldn’t be the same if the Rolling Stones sang “Whom Do You Love” or “I Can Get No Satisfaction,” right? Songs don’t typically contain correct grammar, but that’s O.K. because they don’t need to. The... More »The Subjunctive Mood: Why It’s “I Wish I Were,” not “I Wish I Was”
I’ve been thinking a lot about the tale of the five blind men traveling in the jungles of India. It’s a story many of you have probably heard before: The five blind men come upon an elephant. One blind man feels the elephant’s leg and calls out, “It’s a tree!” Meanwhile, another blind man touches... More »Move from Website-Centric to Customer-Centric Now
There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Most articles give us the basic facts of the filing along with some interpretation of financial highlights such as rate of revenue growth, proportion of expenses, and a prediction that this might be a set-up... More »So…What’s the Relevance of the Marketo IPO?
At the farmer’s market near my house, the emphasis is on “fresh” and “local.” So the small stall filled with handicrafts stood out not just because of its brightly-colored jewelry, but also because of its banner proclaiming “Vegetarian Ivory: Direct from Ecuador.” Vegetarian Ivory, it turns out, is totally a thing. Made from the seeds... More »Mobile Retail and Vegetarian Ivory. Who Knew?
Customer satisfaction is the Trojan horse of loyalty. Companies must not mistake one for the other. If customer satisfaction is viewed as true loyalty, then the company tricks itself into believing all is well and right between it and its customers. The scary truth, however, is that many “satisfied” customers are simply tolerating a company’s... More »Distinguishing Customer Loyalty From Customer Satisfaction
If your Thank You page is nothing more than a simple “Thank you for X” (you fill in the blank), then you are leaving money on the table. As marketers, we often focus all of our efforts on designing perfect CTAs and landing pages but never give much thought to the post-conversion experience. While we... More »Get More Out of Your Thank You Pages: 4 Easy Tips
This is part 2 of a monthly series where I am sharing ‘myths’ of personal branding. While these myths are typical within Japanese culture, they can easily be debunked in other cultures around the world as well. Make sure to also read about myth #1, “I have to give up my group identity.“ Personal Branding... More »Debunking Personal Brand Cultural Myths: Part 2
The market research industry, perhaps more than any other, has been hugely influenced by the electronic revolution of the last decade. At the turn of the new millennium, face-to-face interviewing was by far the most important data collection technique, accounting for 40 to 50% of all data collection methods by value. Telephone interviewing accounted for... More »The Most Commonly Used Market Research Methods
Nowadays, your website is the first impression upon the potential customer, their first port of call when they want a service. More often than not, if a person needs a particular service or product, they will use a search engine to find a company that can provide what they need. So, to put it simply,... More »Top 5 Tips How to Make Your Website Work for You!
As an author, you would want more and more people to read the articles that you have posted in various internet resources. The more the number of people attracted to your writing, the higher your popularity over other authors on the internet. How do you increase the page ranks for the pages that you have... More »How To Establish Your Author Identity On SERP