Once upon a time, there was an email marketer who knew he could do more. He had a sign up form on his website and a great-looking email template designed. He sent out a monthly newsletter to his entire email list, and even had a couple of follow up messages created. But his list just... More »Email Marketing Fairy Tales
Grow A Business
With any successful team, each member has their place, their functions and their strengths. As a technologist, it is part of my place, my functions and strengths to use the necessary tools to gather data, interpret them and convert them into insight. With today’s marketing software and tools, it is easier than ever before to... More »From Data to Insight: Inbound Analytics
Even the most savvy business tycoons in the world with their areas of business expertise have to rely on customer experience as a competitive advantage in today’s customer centric world. When we look at the common connection between business tycoons like Bill Gates, Steve Jobs, Warrant Buffet, Lawrence Slim, Carlos Slim, Mukesh Ambani, Laxmi Mittal... More »Top 10 Business Tycoons in the World Talk Customer Experience
Many businesses today approach customer service as the necessary evil. The common perception is “people are buying from me and I’m just bound to have this customer service department to solve their problems, otherwise they won’t buy”. The underlying emotion of such an approach inevitably leads to bad customer service and creating dissatisfied customers. Just... More »Top Reasons Why You Should Invest in Building Strong Customer Service at Your Business
There are a number of reasons why you should think seriously about implementing some form of mobile strategy into your marketing programme. Some of the top reasons for going mobile are: Mobile marketing is cost effective Mobile marketing can often be relatively inexpensive. For example, setting up an SMS campaign can be done on a... More »Why Go Mobile for Your Marketing?
Understanding the difference between a home page design and a landing page design is something only a marketing professional would be able to help you with. Marketing your business on the internet hasn’t become any easier, in fact most marketing pros who are following the changes going on in the industry will tell you it... More »Website Home Page vs. Landing Page – What’s the Difference?
To capitalize or lowercase the word “internet/Internet” has long since been a debate. Some websites insist on the uppercase – as does Microsoft Word – while others prefer an improper noun to take its place. But which version is correct? And why is this word spending so much time on how to spell this pastime?... More »Internet vs. internet: The Question of the Capital I
As I sit here and start writing this it is 36-degrees outside. The thermostat on the wall says 64. It’s cold outside, and a bit chilly inside. This is one of the two times of year when a battle begins between my head and my body. You see, despite the chill in the air, I... More »Hold Firm to Your Principles, But Listen to Your Customers
The Google Algorithm is clever but sometimes you can help it out by giving it a little nudge in the right direction. With some help, it’ll be able to highlight extra information in your search listings to make it easier for users to find what they’re looking for. Normally you don’t have a whole lot... More »Getting Your Event’s Details in Google Results
Using images in your online marketing is a great way to engage your customers, prospects, and supporters. But if you’re choosing the wrong images, you could have just the opposite effect. How can you know if the images you’re using are right for your marketing? Check out our latest video to find out which questions... More »3 Questions You Need to Ask When Choosing the Perfect Image [Video]
I may be a little slow to the whole Breaking Bad phenomenon that’s been sweeping the nation, just maybe. I’m currently on Season 2 while the rest of the world just finished watching the series finale. However, from the few episodes I’ve watched, I’ve picked up a number of public relations lessons. So, I do... More »PR Lessons from Breaking Bad
You might not think “time savings” when you think “call center”, but if you’re doing it right, you should be getting those benefits. You have the ability to take orders already, so why should you bother with a call center? They cost money, they’re not part of your organization, and there’s always a risk that... More »What Can a Call Center Do for Your Business Customer Experience?
I don’t think you’ll need to call an emergency meeting of Mensa International to debate this assumption but the more people you know in business, the better chance you’ll meet someone that can help you in your business. Whether you are looking to sell more products or services or to find someone to sell you... More »The Big Net Theory
Many times I have seen instances where clients pause keywords because they aren’t generating click or impression volume. While pausing is certainly one method for acting on low-performing keywords, I typically recommend pausing only as a last resort. There is plenty to consider when it comes to diagnosing why a keyword isn’t generating volume, and... More »AdWords Impression Share: Understanding and Improving Your Impression Share
For anyone out there that has children, or has been a child (all of us), think about a time when someone bought you a really nice gift that you didn’t want. You know, may it be a piece of jewelry that you would never wear or a cashmere sweater that isn’t your style. While great... More »Do Your Clients Value What You Do?