There’s no shortage of discussion about content marketing these days—but what is content marketing really all about? The conventional definition is that content marketing is about selling without selling—that is, telling the story of your brand in a way that’s not overly salesy or promotional. But if you’re investing in a marketing campaign that’s explicitly... More »Building Trust Through Content Marketing
Grow A Business
Remember the commercial introducing the Apple Macintosh 30 years ago? (If not, see above.) Building on the book “1984″, which predicted a dystopic future where “Big Brother” knows everything and punishes wrong thinking. Written by George Orwell in 1949, the book comes disturbingly close to describing today’s world where NSA listens to conversations by ordinary... More »Apple 1984: The Power of a Single Ad
Most of your customers aren’t going to tell you how they really feel about their experience. That’s why getting the true outside-in perspective is a critical but difficult part of your business strategy. Here are 13 thing you will never hear them say to you. 1. My customer journey was treacherous, but I was determined... More »Think You Know How Customers Feel? 13 Things They’ll Never Tell You
I’ve been out of the corporate/agency lifestyle now for four-plus years. Technically, I work for myself. I am my own boss. But, I still have to manage up. Every day I am managing client expectations and “managing up”. So, even though I’m not longer an “employee”, I still have a boss. Multiple bosses in fact–they... More »How to: Manage Up in Your PR job
Content marketing has proven to be essential in today’s marketing world – particularly with B2B marketing – it is the term du jour. Yet many marketers struggle to understand it or use it. Creating content – its planning, development, production and measurement – can feel like a treacherous journey into unknown territory. And it’s true;... More »What Is Content Marketing, Really?
I could literally just write that title then leave the rest of this article blank and let everyone chime in and fend for themselves as to where they fall in this debate. This epic debate, which it has become as the cost associated with advertising during the Super Bowl has escalated to super heights, if... More »Are Super Bowl Commercials Worth The Cost For A Brand?
Content marketing is the next big thing in the marketing world. Consumers can easily overlook advertisements, but when companies produce valuable and interesting information, consumers are compelled to read and take notice. The thought behind this strategy is to produce useful and relevant information to buyers, who will reward with business and loyalty. While content... More »15 Brands That Rock At Content Marketing To Moms
It’s only natural for marketers involved in business-to-business lead generation to be attracted to the lure of marketing automation. It’s easy to be mesmerized by software, such as Act-On, HubSpot, Marketo and Eloqua, that tracks how Web visitors find your website, the pages they look at, the path they take from one page to the... More »Are You Sabotaging the Magic of Marketing Automation?
The first quarter of any year is a great time to evaluate the current status of all your company’s marketing efforts. Doing a year-over-year analyses can reveal a lot of areas for improvement and increased ROI. While you may have been told that automated email marketing was a “set it and forget it” type of... More »Back to the Future in 2014 Email Marketing
Earlier this week we talked about why companies need to make sure they don’t try to just rely on what is now called content marketing. That’s not to say, however, that creating content is a bad idea. Far from it. What we tend to encounter when we talk to our clients is a willingness to... More »Five Tips Friday: Starting to Create Valuable Content
Are you thinking about taking your e-commerce business global or expanding your already global presence to new regions of the world? More than a billion buyers worldwide were responsible for $1.2 trillion in online sales last year. While a good portion of that comes from North America and Western Europe, e-commerce sales are projected to... More »Global e-Commerce: 4 Ways to Step Up Your Localization Game Plan
As an inbound marketing agency, we continually strive to find the balance between strategy and creativity for our clients when it comes to marketing. While Budweiser isn’t one of our clients, their newly debuted Super Bowl Puppy Love ad left me thinking about the strategy behind the commercial. Especially, when Mike Byrne, creative director for... More »Does Budweiser Have ‘Puppy Love’ for its Marketing Agency?
We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase. Not only is the holiday season when retailers have the opportunity to end the year in the black, it’s also an incredibly competitive time of year. They need to roll... More »What PPC Offers Are Retailers Running After the Holidays?
With only a few days left until the big Super Bowl match between the Seattle Seahawks and the Denver Broncos, people everywhere are gearing up. Some are racing to make last minute reservations at their favorite bar, and others are stocking their houses full of snacks, beverages and desserts to please the palates of all... More »SMS Marketing for the Super Bowl