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Dark Patterns are The Dark Side of Customer Experience (Unless You Like Pissed-Off Customers)

Dark Patterns are The Dark Side of Customer Experience (Unless You Like Pissed-O…

When it comes to customer experience, my personal mission has always been crystal clear: help companies act more intelligentl…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

Advertising That Enhances the Media Experience Works
Business 2 Community - Mon, Apr 8, 2013 1:30 PM EDT
Advertising (especially digital) has earned a reputation as something interruptive, and therefore, unwanted. Selling earned the same reputation back in the days of the stereotypical fast talking salesmen. In both circumstances, the problem was not with the medium for communicating the message – it was the message itself. While social media has in many ways... More »Advertising That Enhances the Media Experience Works
3 Reasons Why Email Campaigns Fail
Business 2 Community - Mon, Apr 8, 2013 1:14 PM EDT
In her Seven Sins of Email Marketing article last week, Lydia highlighted several common email faux pas. As I read through the list of things to avoid, I recognized each one as having recently landed in my Inbox. And I marveled that in this age of sophisticated online marketing it was shocking that many companies... More »3 Reasons Why Email Campaigns Fail
Usury of a Different Kind
Business 2 Community - Mon, Apr 8, 2013 1:00 PM EDT
There’s a new model showing up on the Internet that I find extremely disturbing and I want to “out” it right now. Usury is usually defined as the practice of making unethical or immoral monetary loans, typically because of extraordinarily high – e.g., usurious – interest rates. But I am seeing a new model of... More »Usury of a Different Kind
The ROI of a Lean Mean Sales Machine
Business 2 Community - Mon, Apr 8, 2013 11:40 AM EDT
I have lots of conversations with people about ROI. Marketers, CFOs, and CEOs alike are focused on the best approach to tracking and computing a return on their marketing and sales investments. But what is interesting is that while there are so many variations of ROI discussions, so many of them have nothing to do... More »The ROI of a Lean Mean Sales Machine
How to Express Your Logo Vision to Your Designer
Business 2 Community - Mon, Apr 8, 2013 11:00 AM EDT
As a business owner, you have a rather daunting task on your hands when it comes to selecting an image that will represent your brand. A logo is something that’s going to speak for your business for many years to come. When someone looks at a product on the store shelves or an ad on... More »How to Express Your Logo Vision to Your Designer
3 Things That Make a Lead a Good Lead
Business 2 Community - Mon, Apr 8, 2013 10:55 AM EDT
Ah, the never ending question – what makes a good lead a good lead? Well I hate to say it, but it depends. It actually really depends on your specific situation – your business, what you sell and how. But there are a few items that will help give you guidelines for when a lead... More »3 Things That Make a Lead a Good Lead
10 Common Email Marketing Mistakes
Business 2 Community - Mon, Apr 8, 2013 9:01 AM EDT
When you get it right, email marketing delivers a steady stream of new customers as you move prospects slowly and surely along the sales funnel. You can persuade existing customers to buy more, extra, or related goods and services too. So how do you make the most of the opportunity by avoiding the most common... More »10 Common Email Marketing Mistakes
Video Revived the Marketing Star
Business 2 Community - Sun, Apr 7, 2013 11:57 PM EDT
American popular culture just wouldn’t be the same without some of the advertising campaigns of yesteryear. Harkening back to a simpler time the following five nostalgia-laden marketing campaigns should be familiar to everyone over the age of 35.A generation of Americans grew up watching frantic grocer Mr. Whipple scold shoppers for failing to resist the... More »Video Revived the Marketing Star
Effective Office Communication
Business 2 Community - Sun, Apr 7, 2013 11:50 PM EDT
In today’s communication scene, there’s text messaging, chat, private messages and electronic mail. The use of electronic mail or email as a form of communication is popular in businesses and personal communication. Some people prefer sending an email compared to talking on the phone because it’s much easier for them to convey their thoughts through... More »Effective Office Communication
6 Major Marketing Lessons Businesses Can Learn from University Coop
Business 2 Community - Sun, Apr 7, 2013 4:30 PM EDT
For those of you who have been to post secondary, the university bookstore was probably a necessary evil for your academic life. As the only way for students to buy textbooks and school related merchandise, university shops may appear out-of-date and unviable for an online far reaching market. University Coop, however, puts all those assertions... More »6 Major Marketing Lessons Businesses Can Learn from University Coop
Dynamic Remarketing Ads: The Future of Google Remarketing
Business 2 Community - Sun, Apr 7, 2013 4:00 PM EDT
Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google. I’ve recently had the opportunity to try out the new dynamic... More »Dynamic Remarketing Ads: The Future of Google Remarketing
Writing Appealing Content for Your Online Audience
Business 2 Community - Sun, Apr 7, 2013 2:17 PM EDT
The basics of writing are the same whether you write for an online audience or a print audience. However, there are certain differences in the writing approach and it is important to understand those differences for the greatest impact. In some respects, it is easier to get your writing read online than it is in... More »Writing Appealing Content for Your Online Audience
The Secrets of Conversion Optimisation and the Checkout Area
Business 2 Community - Sun, Apr 7, 2013 1:50 PM EDT
Once customers reach the checkout, they should be able to run through the next steps in the checkout process quickly. For this reason, online retailers optimise their checkout process according to usability criteria. In particular guiding users through the process as simply as possible. Manuel Ressel of WebArts considers this a mistake. Three tips for fewer... More »The Secrets of Conversion Optimisation and the Checkout Area
Does Brand Marketing Still Matter in the Digital Age?
Business 2 Community - Sun, Apr 7, 2013 1:30 PM EDT
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about... More »Does Brand Marketing Still Matter in the Digital Age?
14 Ways to Establish Brand Personality on Social Media
Business 2 Community - Sun, Apr 7, 2013 1:00 PM EDT
I love social media. I love everything about it. I love that I’m able to keep up with friends and family. I love that I’m able to read excellent content from across the world, and I love that I can interact with my favorite brands. You know what else? I’m not the only one who... More »14 Ways to Establish Brand Personality on Social Media

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YOUR FRIENDS' ACTIVITY

Grow A Business

Dark Patterns are The Dark Side of Customer Experience (Unless You Like Pissed-O…

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

Advertising That Enhances the Media Experience Works

3 Reasons Why Email Campaigns Fail

Usury of a Different Kind

The ROI of a Lean Mean Sales Machine

How to Express Your Logo Vision to Your Designer

3 Things That Make a Lead a Good Lead

10 Common Email Marketing Mistakes

Video Revived the Marketing Star

Effective Office Communication

6 Major Marketing Lessons Businesses Can Learn from University Coop

Dynamic Remarketing Ads: The Future of Google Remarketing

Writing Appealing Content for Your Online Audience

The Secrets of Conversion Optimisation and the Checkout Area

Does Brand Marketing Still Matter in the Digital Age?

14 Ways to Establish Brand Personality on Social Media

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