Today is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month.... More »Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
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If you’re like me, a normal business day means you’re drowning in emails. Add in the steady stream of texts, Skype chats and instant messages that are flying your way and you can soon find systems that were designed to speed up operations actually getting in the way. I’m sure you know where I’m coming... More »Can Unison Replace Your Email Headaches
When building your WordPress site, finding a web host provider for your site may not be top of the list. It tends to become a last minute dash to try find a web host to get your site live as quickly as possible. It may not seem as important as other factors but choosing the... More »How to Pick the Best WordPress Hosting
Managing paid search accounts takes a lot time and dedication. It’s certainly not an exact science and every marketer has her own ideas for maintaining success and profitable accounts. There are metrics that are (or should be) used to measure success such as value/conversion and value/cost, but there are countless others that marketers debate the... More »How Important Is Click-Through-Rate (CTR), Really?
Too many creative and web marketing agencies practice “yeah, me too marketing” in 1) how they solicit new clients and 2) in how they go “pier fishing” with a client’s budget. “Me too marketing” is when similar marketing agencies have interchangeable web sites with some variation of the same tag line and recite the same... More »Top 6 Percent of Creative & Digital Marketing Agencies Say ‘You’ Instead of ‘I’
Just about everything that goes through a marketing department needs to be approved by someone, from project plans and budgets to creative content and graphics. The problem is that often the review and approval process creates delays—serious delays. The approver list usually consists of multiple people, including senior management, legal, and outside agencies. Getting approval... More »Four Tips to Improve Project Management Effectiveness
“If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting-only the deeply personal and familiar.” ― John Steinbeck Storytelling has likely been around since the beginning of time. The... More »Storytelling: A Powerful Leadership Tool
What you call ‘love’ was invented by guys like me. To sell Nylons. – Don Draper, MadMen The fast-living, chic lifestyle depicted in the popular show “Mad Men” is an exaggerated, though not entirely incorrect, portrayal of what the marketing and advertising industry used to be like. The days of prevalent misogyny and booze filled... More »5 Things Marketing Agencies Needs to Succeed
Creating content that makes a difference is not an easy task. It is something that you need to work at everyday. For me, I separate the two with respect to which brand I want to focus on. Company Brand Every once in awhile I like to try some things on Twitter and see what type... More »Marketing that Resonates and Sticks
Working in a startup often means long hours, bad coffee and a harsh learning curve which forces you to learn from your failures. It means that your budget isn’t all that big and that no expense is taken for granted. Practically, that means that often video is considered a luxury that your company cannot presently... More »4 Reasons Your Startup Needs an Animated Video
So you’re ready to shoot a video? You’ve outlined a purpose for the video, put together a production brief, gotten everyone on board… but wait, where will you shoot the video? We’ve all been here before. Quickly scrambling around the office, grabbing a ficus or two, and desperately hoping for an available conference room. But,... More »Scouting for the Perfect Video Shoot Location Part 1: Composition
According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution. To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands are declining. Your best content is... More »Is The Corporate Website Dead?
As digital PR becomes more defined, the growing link between its practices and those of marketing becomes more pronounced. In the past, PR and marketing have been separated by a chasm of responsibility, with both sides believing that the division of labor was more important than any possible collaboration. The fast-paced digital world had changed... More »PR is Marketing, Marketing is PR
Publishing high-quality content is critical for advancing your business and rising above your competitors. Content is your avenue for getting highly ranked by Google, attaining recognition as an industry thought leader, reaching a wide captive audience, and inciting increased lead generation and new business. Google placed a huge importance on the value of high-quality content with... More »Crush Your Content Marketing Competition
Even if you hire the top guns to write your web pages and other marketing content, you need to avoid the kinds of routine writing mistakes that will erode your brand. Small business owners often make these gaffes in emails, proposals, and presentations. They can make you look unprofessional, sometimes downright stupid. Increasingly, business people... More »Three Grammar Rules that Will Make You Look Smart