Warning: this post is a bit more technical than most of our posts as we go into some depth on Adwords scripts. BUT – do not worry – if you follow the post through you will hopefully be able to just follow the instructions and achieve what you need to achieve with no coding at... More »Adwords Script to Track Quality Score on Account, Campaign & Ad Group Level
If you don’t know Seth Godin, he is the author of 15 books, each a bestseller; he is a prolific blogger and has been called “America’s Greatest Marketer.” A couple of weeks ago, I saw Seth Godin present, live and in-person, at the InsightOne20 Conference put on by City National Bank. The conference targeted small businesses and offered sessions from... More »Seth Godin: Flying High
For many, the idea of public speaking is quite alarming. While they might not think twice about speaking one-on-one with a colleague or to a small group of people, increase the number by 20 and they’re likely to panic. The widespread fear of public speaking isn’t a secret, but effective public speaking skills are essential... More »Turn Up the Volume on Your Brand
Recent research by Aberdeen Group reveals the benefits contact centers can gain with Agent Desktop Optimization (ADO) initiatives. With ADO initiatives companies can improve the use of customer service agents’ desktop by making the relevant customer data more accessible, improving efficiency and allowing agents to provide more personalized service. When I was in college I... More »Agent Desktop Optimization For Better Customer Service
The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By having a subject wear an electroencephalogram (EEG) cap... More »The Science of Neuro-Marketing
Businesses tend to think their major constraint is resources, when in reality it’s process. And the process constraint modern businesses need to over come hierarchy is agile. Agile is a process designed to achieve difficult and rewarding innovations by priority, not by stockpiling resources. Agile is the process of full value thinking, not marginal thinking.... More »Agile Marketing Series: Marginal Thinking vs. Full Value Thinking
It takes a lot of blood, sweat and tears to have a reputable brand name. There are many different factors that influence a brand’s success or failure. Be aware that Brand Management is a 24/7 activity, lagging behind for one second can lead to disaster. To be sure your brand is prospering brand audits are... More »How to Do a Brand Audit
Customer Relationship Management (CRM) Throughout my career I have seen many sales representatives’ creative ways to manage their leads. Some collect as many business cards as they can and file them in a drawer for reference or try to enter contacts in spreadsheets, on post-its or with their email provider. Using these methods is not... More »Is it Time to Invest in a CRM for Your Business?
A strong brand is built before, during and after the actual transaction. I’ve never been to Coachella, the two-weekend music festival coming soon to Indio, California. But I still feel like I’m in on the experience. Three years ago, my son’s Coachella ticket (actually a scannable RFID wristband) arrived in the mail. He’d paid $300.... More »Coachella Ticket Packaging: The Ultimate Branding Experience
With cloud-based everything dominating the tech-world landscape these days, it’s reasonable to consider the pros and cons of migrating your CRM systems to the cloud. However, before you start exploring the nuances of cloud-based CRM mobile app options, scalability, or security features, keep in mind the most important question of all: Will cloud-based CRM systems... More »Will Cloud-Based CRM Systems Really Improve Your Customer Service?
Marketers talk about online and offline media with incredible frequency. Whether it’s a debate between the value of digital advertising versus print media, or a showdown between social media marketing and real-life word of mouth exposure, the industry has largely created a binary split between “digital” and “real life” spaces. But in reality, user experiences... More »Why The Digital/Real Life Split is an Illusion for Marketing
Getting inspired is key for getting a great logo design. We look for inspiration in all sorts of places ourselves, but it can make a really big difference to the speed and quality of your design if you come into the design process with some inspirational ideas that are perfect for your company to hand.... More »Logo Design Inspiration: 7 Slightly Strange Places to Get Logo Design Inspiration
What happens on the Internet, stays on the Internet. Don't let your reputation go undefended. More »6 Free or Cheap Ways to Protect Your Online Reputation
In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out there. No one has all the right answers, but some have the right questions! That question is, “Is spending all that time really worth it?”…... More »5 Big Mistakes Made With Internet Marketing
The King’s Speech and Its Writer(s) A lot of people are in awe of well-composed words. Even in today’s world of flashy video images and 3-D special effects, a well-crafted set of alphabet letters and proper punctuation can bring people to their knees, make them laugh, or inspire new ideas. After all, it’s language that... More »The Phantom Words of Success: Ghostwriting Online Articles for Others
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