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Critical Minute: Cut It Out Program

According to the CDC, one in four women will experience domestic violence during her lifetime. To help combat this nationwide…

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Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

How to Win the Customer in Every Customer Service Situation
Business 2 Community - Fri, May 3, 2013 11:30 AM EDT
Good customer service experiences are the foundation of any company that wants to win the customer. When it comes to good customer service, it seems like now more than ever, every business across every single industry is re-focusing on it, and prioritizing customer service ahead of all other issues. That makes sense, of course, as... More »How to Win the Customer in Every Customer Service Situation
Make Your SEO Content Worth Reading
Business 2 Community - Fri, May 3, 2013 10:50 AM EDT
These days your online content should appeal to two parties: readers and search engines. In the past, high ranking content and quality content might not necessarily have been one and the same. Authors got used to utilizing tricky measures to make sure their content was present in search results.These days, Google and other search engines... More »Make Your SEO Content Worth Reading
Five Tips Friday: Webinar Development
Business 2 Community - Fri, May 3, 2013 10:30 AM EDT
Recently, we talked about how daunting the development of a white paper can be. Undoubtedly, the prospect of developing a webinar can seem even more intimidating. A white paper can make its case without interruption, does not depend on live streaming, and questions can be pondered without the pressure of needing to reply on the... More »Five Tips Friday: Webinar Development
Content Marketing – Using Content to Win Business and Build Trust – Part Two
Business 2 Community - Fri, May 3, 2013 9:30 AM EDT
For part two in this series, I will focus on audience. Who are you talking to? Knowing your audience is critical to achieving success with content marketing. As I discussed in part one, there are different types of content marketing methods that produce varying results. Each of these content types, from educational to transactional, are... More »Content Marketing – Using Content to Win Business and Build Trust – Part Two
Are You Creating A Sense Of Urgency With Your Customers?
Business 2 Community - Fri, May 3, 2013 7:30 AM EDT
I do deal reviews with sales people every week. Too often, I hear the same thing, “The customer is busy right now, they’ve asked me to call back in 30 days.” 30 days becomes 60, 60 becomes 90…… We keep those deals in our funnels. We won’t let go of them. We diligently follow-up at... More »Are You Creating A Sense Of Urgency With Your Customers?
10 Impressive Stats About Digital Moms
Business 2 Community - Fri, May 3, 2013 6:10 AM EDT
Moms realize that technology makes their lives easier and they’re adopting new technologies faster than the average American. But from the brand or agency perspective, does Mom’s increased tech savvy mean you should start a Pinterest page? Or create a new app? Or advertise on mobile? We’ve compiled the following facts and fictures to educate... More »10 Impressive Stats About Digital Moms
The Empty Inbox: A Marketer’s Dream
Business 2 Community - Thu, May 2, 2013 11:55 PM EDT
I had an interesting discussion the other day with a friend and fellow marketer. He has recently been working on a few side projects and was looking for some email advice. I was in the middle of sharing with him some of my “golden rules”, which are based more on my own experience than anything... More »The Empty Inbox: A Marketer’s Dream
5 Reasons You Should Consider Contests
Business 2 Community - Thu, May 2, 2013 11:50 PM EDT
Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Website Isn’t Trustworthy”. This Week’s Topic = Five Reasons You Should Consider Contests Contests are fun! But that’s not the reason that your company should... More »5 Reasons You Should Consider Contests
3 Keys to Succeeding in the Age of the Customer
Business 2 Community - Thu, May 2, 2013 11:50 PM EDT
With the age of the customer comes a problem, according to Rob Brosnan, senior analyst at Forrester Research. The issue: Organizations have focused on optimizing their websites for years. But in the age of the customer, that optimization mentality might not work so well. The reason: Customers aren’t a fixed problem to optimize against because... More »3 Keys to Succeeding in the Age of the Customer
When Things Go Wrong, Don’t Forget the Core Principles of Customer Care
Business 2 Community - Thu, May 2, 2013 11:43 PM EDT
Recently, I had an experience whereby the principles of customer care sorely failed, and it reminded me that even when logistics break down, supplies fall short, and a company ends up short-staffed, companies need to remember that practicing customer service skills becomes even more important in these stressful situations. That may seem intuitive, right? However,... More »When Things Go Wrong, Don’t Forget the Core Principles of Customer Care
A Guide to Aligning Marketing & Sales Engagement with Buying Process
Business 2 Community - Thu, May 2, 2013 9:51 PM EDT
Have you ever had a situation where you engaged a prospective lead, they showed a lot of interest, your meaningful conversations led to a demo or a presentation and then the prospective buyer went radio silent and disappeared? This happens a lot; according to Scott Santucci of Forrester, at least 80% of the time leads fail... More »A Guide to Aligning Marketing & Sales Engagement with Buying Process
Content Marketing and Your Sales Team
Business 2 Community - Thu, May 2, 2013 8:45 PM EDT
There is a classic scene in the B-grade flick Glengarry Glen Ross when the overbearing sales boss played by Alec Baldwin tears his new sales team to pieces for their lack of performance. Now, I’ve come across a few of these tyrants over the years in the various media businesses I’ve been involved with, and... More »Content Marketing and Your Sales Team
Struggling to Create Enough Content? Then Try Curating Too
Business 2 Community - Thu, May 2, 2013 6:30 PM EDT
Reading, writing – writing, reading… It is like a merry-go-round that never stops and there is so much information out there. With a steady stream of information coming in from your social media accounts, inbox and RSS feeds, it really is a case of information overload and I bet the readers of your blog are... More »Struggling to Create Enough Content? Then Try Curating Too
Top 5 Online Marketing Tactics for 2013
Business 2 Community - Thu, May 2, 2013 5:55 PM EDT
Even Mad Men’s Don Draper would feel out of his element in today’s fast-paced marketing world. New trends are always emerging, especially when it comes to building your brand and increasing your presence online. That’s why we’ve created this brief look at the best marketing tactics modern businesses are using to get noticed and stay... More »Top 5 Online Marketing Tactics for 2013
Part 2: Getting to the Authentic Essence of a Story, Person or Brand
Business 2 Community - Thu, May 2, 2013 5:30 PM EDT
I’m excited to share the second of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person or Brand. The first video received over 9,000 views! In this special two part interview series, CEO Bryan Kramer continues the conversation with Kare Anderson... More »Part 2: Getting to the Authentic Essence of a Story, Person or Brand

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YOUR FRIENDS' ACTIVITY

Grow A Business

Critical Minute: Cut It Out Program

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

How to Win the Customer in Every Customer Service Situation

Make Your SEO Content Worth Reading

Five Tips Friday: Webinar Development

Content Marketing – Using Content to Win Business and Build Trust – Part Two

Are You Creating A Sense Of Urgency With Your Customers?

10 Impressive Stats About Digital Moms

The Empty Inbox: A Marketer’s Dream

5 Reasons You Should Consider Contests

3 Keys to Succeeding in the Age of the Customer

When Things Go Wrong, Don’t Forget the Core Principles of Customer Care

A Guide to Aligning Marketing & Sales Engagement with Buying Process

Content Marketing and Your Sales Team

Struggling to Create Enough Content? Then Try Curating Too

Top 5 Online Marketing Tactics for 2013

Part 2: Getting to the Authentic Essence of a Story, Person or Brand

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