Animated GIFs are everywhere. At this point, I’m sure you’ve seen them all over Facebook, Tumblr, BuzzFeed and Twitter. And, if you don’t use Outlook exclusively, in your email. GIFs have the ability to draw attention and, in a world of boring spammy email marketing, they can be a breath of fresh air! What is... More »3 Ways to Use Animated Gifs in Your Email Marketing
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Many of us are familiar with a request to justify any project from the return on investment perspective. Corporate management’s fiduciary obligation is to control the use of financial resources for the best interest of the company’s stakeholders. I have no quarrel with this notion. I do have a quarrel with how it is frequently... More »Fake ROI and Customer Experience
Take a minute, step back, and just appreciate the amount of noise out there. Here’s a quick roundup of what major brands have in store for us during the Super Bowl 2014. Doritos What they thought – “Everybody’s so focused on the Super Bowl. What can we do to create buzz before the Super Bowl?”... More »Why Brands Will Fumble During The Super Bowl
Just as the Internet sent the music industry reeling and gave talented, but unknown, bands the ability to produce, create and promote their own music, the Age of Information has transformed the publishing industry as well. As soon as authors found the ability to begin creating and marketing self-published books, the publishing industry was shocked... More »Self-Publishing: Here for the Long Haul or a Passing Trend?
One of the most important assets that a brand has is their logo. A brand style guide will always contain various elements including colors, fonts, patterns and borders but the logo is the one element that should truly reflect the essence of the brand. Last week, at the North American Auto Show, Cadillac unveiled a... More »What’s in a Logo?
Here are both the Super Bowl commercials - This one’s from Cheerios: Cheerios banked on emotion and recall. When a consumer visits her local grocery store and looks at the vast ocean of breakfast cereal options available, she would instantly start to create associations with the brands she sees. 1. She would first start by allocating... More »Super Bowl Commerical Showdown: Cheerios vs Bud Light
From Richard Sherman’s infamous post-game rant to the teenager who was fired for wearing a Denver Broncos jersey to work, there’s no lack of buzz building around this year’s Super Bowl. Nearly 110 million people tuned in to last year’s game, and the numbers are expected to be just as healthy this year. But how... More »4 Marketing Lessons From Super Bowl Commercials
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the... More »10 Tips To Curate Content Like A Rock Star
User-Generated Content: This Is How You Do It Ah, the Super Bowl. Even if you don’t care much about football, you’re probably going to tune in for the commercials, right? The companies featured have sunk millions of dollars into airtime, writing, celebrity casting, special effects, and production. All this is done with the hopes that... More »Doritos Wins The #SuperBowl With Perfect Content Marketing
Over the past couple of years, since the Google Penguin updates started, link building has had a bit of a bad press and fewer businesses are throwing their resources at this area because of the risk. Google’s advice about building links is pretty straightforward: Don’t build links. They suggest that you should concentrate on making... More »Do You Link Building For Your Mobile Website?
In The 7 Habits of Highly Effective People, Stephen Covey put forth the idea of viewing tasks through the lens of importance and urgency. The idea, proposed in the section entitled Habit 3 Put First Things First, is that one should align one’s actions with “First Things” to achieve effectiveness. Covey presented the following matrix,... More »The Best Way to Make a Customer-Facing Team More Effective
If there’s one thing you have to admit when optimizing the internal site search, (the search results page within your web site) it’s this: You are NOT in control. The search technology you are using can come bundled with your Content Management System (CMS), it may be custom technology you’re licensing, or it may be... More »4 Ways to Make Your Search Page Better
Have you ever gotten a piece of bad advice? Once I gave a speech about leaving a great job in paradise to pursue happiness in my personal life, and a piece of feedback I got was “You should wear a grass skirt and coconut bra when you give this speech.” There’s about a million reason... More »5 Horrible Pieces of Public Speaking Advice (and What to Do Instead)
Today is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month.... More »Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
If you’re like me, a normal business day means you’re drowning in emails. Add in the steady stream of texts, Skype chats and instant messages that are flying your way and you can soon find systems that were designed to speed up operations actually getting in the way. I’m sure you know where I’m coming... More »Can Unison Replace Your Email Headaches
- iBeacon and 5 Reasons Why MLB is the Right Brand to Succeed Business 2 Community