We all want to look after our customers and give them everything that they need, because we know that it is a lot easier to lose a customer than to find one. This is why we need to use every available tool to make our jobs easier and help us to, in turn, provide our... More »Finding the Best CRM in 4 Simple Steps
Wondering if your website or email design is up to snuff? We sat down with VerticalResponse design pros who dish their helpful tips. Whether you’re starting from scratch or looking to spruce up what you’ve already got, here are answers to your most frequently asked email and website design questions: Email Design What are the... More »The Pros Dish: Email & Website Design Tips
When it comes to marketing, it can be easy to overlook the obvious. One of the most often overlooked, yet most effective, marketing strategies is to intimately know your target audience. Ask yourself: Do you know who you’re marketing to? Understanding your audience is a critical first step toward developing any successful marketing campaign. However,... More »Do You Know Who You’re Marketing To?
As marketers, we often get caught up in defining our unique value proposition, distilling it into an elevator pitch, and shouting it in as many ways as we can to a target audience. The problem is that when people are targeted, they take evasive action. And besides, most people really don’t care what you’re trying... More »Create Branded Content to Show Your Company Culture: 7 Steps
Everyone knows that you should be running a social media campaign. But you would be surprised by how many elements of that process overlap with content marketing. Or, at least it should be if you are properly utilizing both. That is especially true when it comes to the use of images in content marketing, which... More »5 Reasons to Use Images for Content Marketing
It’s difficult enough that companies are losing influence with their digitally-enabled smart customers. Even worse, they’re losing their customers’ trust. And it’s not surprising. The fact is, many organizations are undeserving of customer trust. Companies ravenously gather customer information, and use this data not to serve them, but to bludgeon customers with product and service... More »Five Ways to Earn Customer Trust
It was my birthday recently and during the course of it I got birthday cards. I want to share one that I got from one of my sons: To Papa I wish you a happy birthday. Love you lots and thank you for all the things you have done for me over the years especially... More »What is There to Be Loyal to?
Do you have common metrics that you need to report to higher ups or other departments in your company? ‘Dashboards’ in Google Analytics offers a way to filter for commonly retrieved information, and I use it to quickly provide insights that need a lot of filtering or refinement. There is information that you can easily... More »For the Win Wednesdays 7 – Building Dashboards
Almost every copywriter will have heard the phrase “features over benefits” before, and almost every copywriter will know what it means — where you are asked to promote a product or service, you should always highlight the benefits over the features. Thus; a kitchen should be sold on the basis of “easy to clean” rather than... More »Features & benefits – symbiotic rivals?
What makes someone buy something? Is it possible to know exactly why and when they decided on the purchase? Probably not, but as agile marketers, it’s high on our list of concerns. The sales funnel attempts to put a framework on customer purchases via linear process, but a purchase is not a process, and a... More »Agile Marketing Series: Though This be Madness, There is Method in it
How effective would you be if you had four or five buckets of work on your desk and you were expected to complete the work before the end of the day? But wait, there’s more! The phone rings every minute or so with an important call from one of several hundred people you support and... More »The Multi-Channel Mess
While social media marketing might get all the attention, email marketing is still one of the most effective ways to reach customers and nurture your audience. In fact, according to the B2B Email Marketing Benchmark Report, 74% of B2B marketers think email marketing is critical to their success. Whether you are a B2B or B2C... More »5 Tips for Effective Email Copy
There is a clear and unmistakable connection between website traffic and online leads; simply put, the more people who find your company on the Web, the more leads you are going to be able to pull into your sales funnel. This important relationship is not lost on small business owners, who know that it is... More »3 Reasons NOT to Buy Website Traffic
If you own a small business, you know that there are a lot of ways in which you can measure success. In some cases, success is something you experience in the moment. A line of people at your register, a crowd at your event, an empty display case or shelf that needs restocking—these are all... More »Market Smarter: How to Keep Track of Your Marketing Campaign
Records are important. Whether it’s a world record in sport or a record of a conversation, as a species we’re quite keen on keeping track of them. Currently, the Miami Heat are on course to break the NBA record for the most consecutive wins. With 26 wins in a row so far, they are only... More »Email Archiving Keeps Record When the Heat is On
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