If you invest your time and talent into writing a brochure for your company’s products or services, you’re unlikely to forget the call to action. In many ways, the entire brochure is a call to action—an invitation for the reader to learn more about your company, and ultimately to pick up the phone to order... More »How to Craft Compelling Calls to Action in Your Content Marketing
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Last week, in part two of a six part series on sponsorship, I talked about creating a People Connector sponsorship. People seemed to like that one…as do I, but this week is quite possibly my very favorite. The Destination Concierge This particular sponsorship is perfect for exhibitors who find themselves lucky enough to have the... More »Creating a Destination Concierge Sponsorship
What is customer experience? According to Wikipedia, it’s this: Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. This can include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to... More »Customer Experience Is…What, Exactly?
Digital content and data is everywhere, from our social media usage to business websites and online banking to name but a few areas. When you take a moment to reflect on it you quickly realize that digital content encompasses pretty much everything we do today. More crucially, it needs managing going forward, and this is... More »Digital Management Solutions
There are so many great places online to read up on creating your online promotional video, but since we’ve worked with so many businesses promoting themselves through video marketing, and seen hundreds of online promotional videos, we thought we’d weigh in with some extra tips that you may not have thought of yet. Consider going... More »How to Create a Great Online Marketing Video
Are you considering integrating gamification into your growth marketing strategy? According to Deloitte’s Engagement Economy study, “It’s a trend that analysts claim will be in 25 percent of redesigned business processes by 2015, will grow to more than a $2.8 billion business by 2016.” Growing your business through gamification is so much more than throwing... More »5 Gamification Tools Your Competition Might Have Missed
Okay, so everyone reading this understands the power of content. There isn’t much argument that content is king. It is also true that creating consistently compelling content can be quite a challenge. Some of you have hired others to do this on a full-time basis. Others have outsourced part of your content production. And some... More »How To Re-Purpose Content With Attitude
Industrial and manufacturing companies often feel like the ugly duckling — providing valuable, vital resources and services to their customers, but lacking the online thrill and attention traditionally reserved for B2C companies. In fact, many companies in the industrial and manufacturing space shy away from web technology, social media, and web marketing. But that’s a... More »The Secret to Powerful Online Marketing for Industrial and Manufacturing Companies
Marketing automation has been around for several years now. Some businesses swear by it, while others haven’t even taken a free trial. So, would marketing automation benefit your business enough for you to invest in it? In this blog, we ask nine questions to see if your business would benefit from marketing automation. 1. Are... More »Do You Need Marketing Automation? Ask Yourself These 9 Questions!
After the company name, you have to decide on a tagline for your business. It’s that one sentence which perfectly sums up what your company is and what it stands for. While this may sound easy, it’s actually tricky in application. It has to be simple yet unique, catchy but serious. It’s a commitment that... More »How to Make a Better Value Statement for Your Business
Learning to write, let alone effectively, is a huge challenge for many professionals. I know I struggled during my first few weeks of working for OpenSesame; I was used to writing for an academic audience, so writing for the web was quite an adjustment. For those without any writing experience at all, the challenge is... More »Learn a New Skill: Tips for More Effective Writing
What is PR? This question cropped up on a webinar last week, and it got me thinking. Traditionally PR has been about managing public opinion; however the organization one represents defines their various publics. It starts with building awareness, and then through the deployment of messaging or experiences, the emotional responses are elicited, opinions are... More »What Is PR & How Does It Relate To Marketing & Social?
If you watched the Super Bowl, you might have been surprised when Jerry Seinfeld and Jason Alexander appeared in a pre-halftime ad. Even more surprising, though, is that it wasn’t an ad at all. FOX approached Seinfeld because they enjoyed the web series the “ad” was based on: “Comedians in Cars Getting Coffee.” FOX wanted... More »Seinfeld and the Super Bowl: The Link between Passion and Quality
With a final score of 43-8, Super Bowl XLVIII was widely considered to be not very super. To give you a sense of how non-competitive the game was, consider these two facts: The Seattle Seahawks spent a Superbowl record 59 minutes, 48 seconds in the lead. In other words, they scored 12 seconds into the game... More »How Super Is The Super Bowl? 2014 Edition
Ecommerce email marketing campaigns based on behavior can drive your sales up exponentially. There are various ways to increase the lifetime value of your customers. When you have a website that makes buying your products a click away, then it is just a matter of motivating your customers at the right time to make that extra sale. Implementing triggered emails is a key point in your ecommerce marketing services if you plan on truly growing your online business. More »9 Must Have Ecommerce Email Marketing Campaigns Based On Behavior