At the farmer’s market near my house, the emphasis is on “fresh” and “local.” So the small stall filled with handicrafts stood out not just because of its brightly-colored jewelry, but also because of its banner proclaiming “Vegetarian Ivory: Direct from Ecuador.” Vegetarian Ivory, it turns out, is totally a thing. Made from the seeds... More »Mobile Retail and Vegetarian Ivory. Who Knew?
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Customer satisfaction is the Trojan horse of loyalty. Companies must not mistake one for the other. If customer satisfaction is viewed as true loyalty, then the company tricks itself into believing all is well and right between it and its customers. The scary truth, however, is that many “satisfied” customers are simply tolerating a company’s... More »Distinguishing Customer Loyalty From Customer Satisfaction
If your Thank You page is nothing more than a simple “Thank you for X” (you fill in the blank), then you are leaving money on the table. As marketers, we often focus all of our efforts on designing perfect CTAs and landing pages but never give much thought to the post-conversion experience. While we... More »Get More Out of Your Thank You Pages: 4 Easy Tips
This is part 2 of a monthly series where I am sharing ‘myths’ of personal branding. While these myths are typical within Japanese culture, they can easily be debunked in other cultures around the world as well. Make sure to also read about myth #1, “I have to give up my group identity.“ Personal Branding... More »Debunking Personal Brand Cultural Myths: Part 2
The market research industry, perhaps more than any other, has been hugely influenced by the electronic revolution of the last decade. At the turn of the new millennium, face-to-face interviewing was by far the most important data collection technique, accounting for 40 to 50% of all data collection methods by value. Telephone interviewing accounted for... More »The Most Commonly Used Market Research Methods
Nowadays, your website is the first impression upon the potential customer, their first port of call when they want a service. More often than not, if a person needs a particular service or product, they will use a search engine to find a company that can provide what they need. So, to put it simply,... More »Top 5 Tips How to Make Your Website Work for You!
As an author, you would want more and more people to read the articles that you have posted in various internet resources. The more the number of people attracted to your writing, the higher your popularity over other authors on the internet. How do you increase the page ranks for the pages that you have... More »How To Establish Your Author Identity On SERP
Over the past several months, our team here at Vertical Measures has partnered with SEOMoz to perform some extensive research using their vast data resources to determine exactly what content performs best with the search engines. We had no idea what to expect, or if we would discover any conclusive correlations, but we think you... More »We Cracked the Content Code – Whiteboard Friday
Recently, I was having a casual lunch meeting with a friend who is also a real estate professional in Singapore. She told me that she has quite a decent number of articles about property buying and selling tips on her website. Moreover, the content is ‘optimized’ in a way to make it more search engine... More »The Right Approach to Content Marketing Strategy
I recently found a new reality show that I like. It’s called Comic Book Men. Comic Book Men is a reality television series on AMC. It’s set at Kevin Smith’s comic book shop, called Jay and Silent Bob’s Secret Stash, which is located in Red Bank, New Jersey. If you want to know what the... More »He-Man’s Content Marketing Secret And 3 Lessons For Your Business
Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. As a customer of Xero and as a marketer, the things I think are lacking or could be enhanced primarily relate to the ease of re-using content and proactively driving it out to... More »Xero Marketing: A Pitch & a Critique
Wine.com is a pioneer of online shopping. Founded in 1998, the company rode the turn of the century dotcom boom, survived the crash, and remains a #1 online retailer in the United States. In 2001, they rebranded as Wine.com, and in 2010, they launched WineShopper, an exclusive members-only site. Wine.com and WineShopper together have over... More »7 Tips for Online Retailers: Lessons From Wine.com
In the old days, they called them “cheater packs”. Packages of coffee, shortening, or sugar that resembled the market leader, except….upon further review, instead of five pounds of sugar you got four, instead of sixteen ounces of coffee you were purchasing 11.5 ounces. When you really took the time to notice, how did you feel? ... More »Integrity in Marketing as a Pillar
In a recent report from Content Marketing Institute, manufacturing marketers cite video as their top content marketing tactic (it was ranked seventh by this group just two years ago). But when you go to YouTube and look for them, the choices are pretty slim. Interestingly, there seem to be more foreign manufacturers on the video... More »Specialty Manufacturers: Take Advantage of Video Content Marketing!
Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. We’ve compiled... More »A 15-Step Guide to Creating Viral-Ready Branded Content