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Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing

Maybe I missed it, but I haven’t seen David Letterman do this one, so I want to tell you what B2B buyers tell us about market…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

4 Steps to Creating Video Content as a Gift to Your Audience
Business 2 Community - Thu, Apr 11, 2013 9:15 AM EDT
As video content becomes a more regular feature of content marketing strategies, we need to ensure that the same attention that goes into preserving the purity of the written content — without tainting it of promotion — goes into producing short films. All too often videos that were originally intended for content marketing end up... More »4 Steps to Creating Video Content as a Gift to Your Audience
Law Firms: Turn Clients Into Recurring Business with Voice-Based Marketing Automation
Business 2 Community - Thu, Apr 11, 2013 7:30 AM EDT
The legal industry has become extremely competitive due to the hard hit many law firms took during the recent recession. Turning clients into lifelong customers is one way lucrative firms maintain a profitable law practice. Since acquiring new clients requires some spending on your part (i.e., your advertising and marketing budget), it is extremely valuable... More »Law Firms: Turn Clients Into Recurring Business with Voice-Based Marketing Automation
Online consignment marketplace for high-end home furnishings
Springwise - Thu, Apr 11, 2013 6:07 AM EDT
Chairish is an online consignment marketplace for buying and selling vintage, modern, and one-of-a-kind pre-owned home furnishings. More »Online consignment marketplace for high-end home furnishings
Is Your “Online Reputation” Out of Control?
Business 2 Community - Wed, Apr 10, 2013 11:55 PM EDT
Reputation Is Everything The way you talk to others, how you dress, and your opinions on different matters, your manners, everything about you determine the picture you paint about you and your business reputation. A combination of your morals and other traits that you have, show others what kind of person you are. It’s your... More »Is Your “Online Reputation” Out of Control?
Your Testing Program: Smart Ways to Get Your Team On Board
Business 2 Community - Wed, Apr 10, 2013 10:30 PM EDT
On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? Who... More »Your Testing Program: Smart Ways to Get Your Team On Board
6 Spring Cleaning Tips for Your Website!
Business 2 Community - Wed, Apr 10, 2013 10:26 PM EDT
It’s that time of year again…spring cleaning. It’s boring, tedious, but it is an unavoidable task on our to-do list! One of the biggest reasons to spring clean is get rid of clutter that you don’t need, and spruce other things up. Spring cleaning can happen anywhere, even to your website. Simple, old news, outdated... More »6 Spring Cleaning Tips for Your Website!
Using Targeted Marketing To Reach Your Ideal Customers
Business 2 Community - Wed, Apr 10, 2013 9:35 PM EDT
As you develop your marketing plan, keep in mind that you should target your efforts to reach your ideal customers. As you reach them, have a plan in place to keep them. Just getting them to sign up for a mailing list or eCourse is not enough. Your marketing plan should extend past that. How... More »Using Targeted Marketing To Reach Your Ideal Customers
Why Should Drupal Power Your Content Marketing Campaign?
Business 2 Community - Wed, Apr 10, 2013 9:15 PM EDT
Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two houses being built across the street, and two more where the lots are already sold. In each case,... More »Why Should Drupal Power Your Content Marketing Campaign?
Everyone Hates Your Most Effective Online Ads
Business 2 Community - Wed, Apr 10, 2013 8:40 PM EDT
Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. However, as online publishers develop new “higher impact” online ads, recently published results should serve as a warning to both publishers... More »Everyone Hates Your Most Effective Online Ads
Improving Content Conversion with Dynamic Content
Business 2 Community - Wed, Apr 10, 2013 8:15 PM EDT
Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. Unfortunately, today’s buyers are bombarded with multiple marketing messages. When your prospect’s inbox explodes with offers daily, how do you ensure your content stands out? One of the keys to making sure... More »Improving Content Conversion with Dynamic Content
The Guiding Principles of Your Customer Experience
Business 2 Community - Wed, Apr 10, 2013 7:00 PM EDT
Everybody has a customer experience. RadioShack has a customer experience, United Airlines has a customer experience, and your local grocery store has a customer experience. You don’t need a customer experience to solve your business problems; you need an intentional customer experience. Because here’s the thing – a great customer experience doesn’t just happen. Just... More »The Guiding Principles of Your Customer Experience
Getting the Biggest Bang for Your Digital Marketing Buck
Business 2 Community - Wed, Apr 10, 2013 6:30 PM EDT
More than half (55%) of global marketers expect their digital budgets to expand this year; yet 39% claim they have no intentions of increasing overall marketing budgets. What does this mean? Digital marketing is expanding at the expense of other marketing strategies, placing more importance than ever on proving digital’s worth. In essence, marketers need... More »Getting the Biggest Bang for Your Digital Marketing Buck
How Opus Art Supplies Fosters Its Brand Identity and Awareness Through Online Marketing
Business 2 Community - Wed, Apr 10, 2013 6:00 PM EDT
Opus Art supplies has established itself as a leading retailer and producer of Art Supplies in Vancouver and across British Columbia. In Vancouver, the store has become ubiquitous among the art community (speaking confidently from experience as a member of this community). Opus’s business and marketing practices provide a fine demonstration of how a business... More »How Opus Art Supplies Fosters Its Brand Identity and Awareness Through Online Marketing
Why Your Agency’s Next Great Content Creator is Your Clients
Business 2 Community - Wed, Apr 10, 2013 5:25 PM EDT
When it comes to SEO and inbound marketing, there is no more valuable tool than good content. The whole concept of modern SEO is based around the creation and spread of advanced content as a means to generate passive backlinks. As such, it is crucial that your time is spent on producing only the most... More »Why Your Agency’s Next Great Content Creator is Your Clients
More Traffic? Or More Conversions? No Contest
Business 2 Community - Wed, Apr 10, 2013 5:10 PM EDT
A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong. Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed... More »More Traffic? Or More Conversions? No Contest

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YOUR FRIENDS' ACTIVITY

Grow A Business

Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

4 Steps to Creating Video Content as a Gift to Your Audience

Law Firms: Turn Clients Into Recurring Business with Voice-Based Marketing Automation

Online consignment marketplace for high-end home furnishings

Is Your “Online Reputation” Out of Control?

Your Testing Program: Smart Ways to Get Your Team On Board

6 Spring Cleaning Tips for Your Website!

Using Targeted Marketing To Reach Your Ideal Customers

Why Should Drupal Power Your Content Marketing Campaign?

Everyone Hates Your Most Effective Online Ads

Improving Content Conversion with Dynamic Content

The Guiding Principles of Your Customer Experience

Getting the Biggest Bang for Your Digital Marketing Buck

How Opus Art Supplies Fosters Its Brand Identity and Awareness Through Online Marketing

Why Your Agency’s Next Great Content Creator is Your Clients

More Traffic? Or More Conversions? No Contest

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