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My Burrito Knows my Name So I was heating up a burrito for lunch just yesterday and reading the package before I threw it awa…

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Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

In the Face of All These Mergers, Will Airline Fares Become Unfair? And Will The Consumer Even Know?
Business 2 Community - Tue, Apr 9, 2013 7:30 AM EDT
It was President Eisenhower who famously spoke of “unwarranted influence.” At the time he was talking about the military-industrial complex. But if he were around today, we suspect he would have included the aviation business, specifically passenger airlines, especially in light of the spate of recent mergers. Mergers are not new, of course, but consumer... More »In the Face of All These Mergers, Will Airline Fares Become Unfair? And Will The Consumer Even Know?
Debunking the “WordPress is Limited” Myth
Business 2 Community - Tue, Apr 9, 2013 7:25 AM EDT
Having just returned from Wordcamp Miami and seeing the latest and greatest that WordPress has to offer, I feel compelled to try to debunk a myth that I hear way too frequently: “Isn’t WordPress really limited in what it can do?” WordPress Powers 17% of the Internet People often think because WordPress started out as... More »Debunking the “WordPress is Limited” Myth
The Importance of Personal Brand – Even in High School
Business 2 Community - Mon, Apr 8, 2013 10:25 PM EDT
The Internet has been ablaze with chatter the last few weeks over a controversial letter high school senior, Suzy Lee Weiss, wrote in the Wall Street Journal to all the colleges that rejected her. Here’s an excerpt: Colleges tell you, “Just be yourself.” That is great advice, as long as yourself has nine extracurriculars, six... More »The Importance of Personal Brand – Even in High School
Is Your Business Missing a Video Marketing Strategy?
Business 2 Community - Mon, Apr 8, 2013 9:49 PM EDT
We were recently chatting with one of our prospects – from an office leasing business – who couldn’t quite figure out what his business was missing. He felt they were doing everything right, but their marketing efforts weren’t bringing in the results he’d hoped for. They’d set up a a relevant Adwords campaign, optimised their... More »Is Your Business Missing a Video Marketing Strategy?
Don’t Let Your Email Template Become Stale!
Business 2 Community - Mon, Apr 8, 2013 7:55 PM EDT
How long have you been using your current email template? Really, think about it. At least try to ballpark it within a few months. And how often do you send email? Let’s say your template is a ripe two years old, and you send once a week. That’s over a hundred messages your subscribers have... More »Don’t Let Your Email Template Become Stale!
A Video You Can Do #14 – Customer Horror Story
Business 2 Community - Mon, Apr 8, 2013 7:45 PM EDT
Coming up with new video ideas is one of the biggest challenges that comes with maintaining a consistent, successful online video plan. This ongoing series from Candidio called “A Video You Can Do” will provide you with a new Production Brief (a purpose, interview questions and even BRoll ideas) on a regular basis to help... More »A Video You Can Do #14 – Customer Horror Story
Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising
Business 2 Community - Mon, Apr 8, 2013 7:45 PM EDT
Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is... More »Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising
5 Trends in Affluent Bank Marketing
Business 2 Community - Mon, Apr 8, 2013 7:25 PM EDT
Marketing premium products to the highly desirable, affluent audience? As you promote and sell checking accounts, savings accounts, investments, home equity loans and credit cards, you can take some lessons from trending strategies and tactics from others in the industry. Based on observations of marketing communications over a recent 3-month period, here’s what experienced financial... More »5 Trends in Affluent Bank Marketing
What Does ‘Inbound Marketing’ Mean To You?
Business 2 Community - Mon, Apr 8, 2013 5:45 PM EDT
I have to admit I’m a bit nervous. Over the last couple months I have been interviewing with companies to pursue opportunities (am sure you heard by now my company was acquired by Oracle and I am just not a fan of large corporate environments) and had the great pleasure of meeting all types of... More »What Does ‘Inbound Marketing’ Mean To You?
Engaging Customers on Their Terms
Business 2 Community - Mon, Apr 8, 2013 5:40 PM EDT
Attracting and retaining customers today, especially younger generations, is all about giving them more choices for when and how to interact with your organization. An Avaya survey of contact center clients showed that “new” communications channels, such as mobile apps, Web, text, video and social media, are growing rapidly while use of traditional voice channels... More »Engaging Customers on Their Terms
Chasing Marketing Unicorns – Developing Revenue Marketing Metrics
Business 2 Community - Mon, Apr 8, 2013 5:30 PM EDT
The mythical “Marketing Unicorn” – able to produce closed-loop reporting in a single bound. Buzzing along its side are the “Database Fairies” with the ability to gather any and all data, no matter the platform, accuracy, or detail. Marketing Unicorns and Database Fairies prance into your marketing automation system in the middle of the night,... More »Chasing Marketing Unicorns – Developing Revenue Marketing Metrics
Responsive Website Design – A Must For A Great Visitor Experience
Business 2 Community - Mon, Apr 8, 2013 5:00 PM EDT
Web design has come a long way since its humble beginnings in the latter part of the 20th century. It’s no longer enough for a website to simply display information. Messy and over crowded pages went out of fashion with shell suits, and today visitors expect websites to be user-friendly and beautifully designed as well... More »Responsive Website Design – A Must For A Great Visitor Experience
Why Online Business is the Only Way
Business 2 Community - Mon, Apr 8, 2013 4:40 PM EDT
At first, when certain retailers started going out of business, I was sad to see them go. I felt I was going to miss the shopping experience of getting in my car, driving over to one or more places, finding a parking spot and then wandering each store, looking for the merchandise in which I was... More »Why Online Business is the Only Way
Have You Tied March Madness to Your Inside Sales Team Contests Yet?
Business 2 Community - Mon, Apr 8, 2013 3:40 PM EDT
I’m going to be honest, I never really get into March Madness. Sometimes I’ll fill out a bracket, picking teams based on which color uniform I like better of course. This year I didn’t have a big interest in it – that is until I saw an email come through my inbox about our first... More »Have You Tied March Madness to Your Inside Sales Team Contests Yet?
10 Ways Google Analytics Can Help You Grow Your Business
Business 2 Community - Mon, Apr 8, 2013 3:27 PM EDT
If you have a business then you will want to use everything you can to make it succeed online. Here are 10 ways that Google Analytics can help in making this possible: 1. Keyword Usage Google Analytics shows what words and phrases are doing the best to attract customers. It shows the rate people search... More »10 Ways Google Analytics Can Help You Grow Your Business

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YOUR FRIENDS' ACTIVITY

Grow A Business

The Lighter Side of Marketing…A Burrito

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

In the Face of All These Mergers, Will Airline Fares Become Unfair? And Will The Consumer Even Know?

Debunking the “WordPress is Limited” Myth

The Importance of Personal Brand – Even in High School

Is Your Business Missing a Video Marketing Strategy?

Don’t Let Your Email Template Become Stale!

A Video You Can Do #14 – Customer Horror Story

Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising

5 Trends in Affluent Bank Marketing

What Does ‘Inbound Marketing’ Mean To You?

Engaging Customers on Their Terms

Chasing Marketing Unicorns – Developing Revenue Marketing Metrics

Responsive Website Design – A Must For A Great Visitor Experience

Why Online Business is the Only Way

Have You Tied March Madness to Your Inside Sales Team Contests Yet?

10 Ways Google Analytics Can Help You Grow Your Business

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