Content marketing is more than just a hot topic in marketing circles. It’s actually a solid, reliable method for your business to engage with customers and spread the word about who you are and what you do. However, many businesses faced with the concept of content strategy freeze as if with stage fright. Content marketing... More »Creative Content Marketing Strategy: 5 Hot Tips For A Business
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Leaning Up A lot of people establish a business online and begin offering products and services expecting to establish profitable streams instantly. If only this were what occurred. The truth is that if you are working in online business, you have to do a lot of work to achieve success. This means offering your goods... More »Understanding PPC for Online Business
Many inexperienced business owners assume that their customers are a one-time interaction and relationship kind of deal. You offer them something to buy, they buy it, and walk out of your life forever. Now you have to work on getting another customer. Except that’s absolutely not the end of it at all, at least if... More »Your Customers’ Influence Should Not Be Taken for Granted
Sometimes it’s difficult to write your new brochure or website page. You can get stuck. You know what you want to say, but you’re not quite sure how to say it in a way that will make people respond. And what’s more you can lose a whole lot of your valuable time trying to figure... More »Doing Your Own Copywriting? Don’t Waste Any More of Your Time Until You’ve Read This!
It’s totally December. How did that happen? Here we are again at the end of a year, looking back at the highs, lows and in-betweens. It was a good year for customer experience, in my opinion. A pinnacle event for us CX geeks was the first ever Customer Experience Professionals Day, CX Day, on October... More »14 Customer Experience Predictions For 2014
Too many news agencies are doing it wrong. Social media are not after-the-fact forms of one-way communication you use just to promote your content after the story is written. Social media are ongoing, two-way discussion tools meant to help build a professional relationship between reporters and the audience. The reporters represent the news organization and,... More »How Journalists Can Use Social Media to Build Reader Relationships
As the month of thanks comes to a head, it’s important to consider the things in your life (and your job) you’re the most thankful for. As marketers, we’re always looking for ways to make our jobs a little easier and when something comes into play that makes our job easiest, it’s hard not to... More »3 Reasons Marketers Should Be Thankful for Converged Media
As a content creator, you can produce the best content in the world, but if it doesn’t break through the clutter and motivate your target audience to want to read it, it holds little value, no matter how well written it was, or how much time and effort you spent on developing, optimizing and distributing... More »5 Tactics for Content Creators to Increase Content Consumption
There is an old saying: “a picture is worth 1,000 words.” Well then, it would stand to draw the conclusion: if a picture is worth a 1,000 words, than an online a video is worth 30 pictures a second. If you haven’t noticed the increasing frequency of video production used for content marketing and other... More »Why is Video Marketing so Effective?
SEO in the Past Take everything you have ever heard about SEO and chuck it! Well maybe you don’t have to go that far, but here is the thing. If you are looking to build a site that Google Loves and has you showing up on the first page every time, then maybe it is... More »In Search of SEO? Have Content, Be Social
Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. The title caught my attention, if only because it was aligned with my personal views about marketing. Much of my experience as a marketer has been in marketing myself as a singer/songwriter, and it was only after years of trying... More »Nobody Wants to Get [Email] Blasted: The Story Behind the Song
Is offering a good customer service important? Of course it is. You don’t need me to tell you that, because we all know it already. Although that’s a sure truth, it doesn’t harm anybody to take a look at the stats showing why we need to pay attention to this part of our businesses. Customer... More »The Importance of Excellent Customer Service & Feedback Surveys
When someone is going through their decision making process, they want to feel that there is as little risk as possible when moving forward with their decision. Feeling like other people have already done what they want to do will give them a mentality that it’s a “safe decision.” Incorporating testimonials into your website is the best way to help influence your audience and give them a feeling of comfort in choosing you. More »5 Ways To Incorporate Testimonials Into Your Website
There was a story last week about an American man, Boots Hawks was stood down from his job at a hospital for having “god bless America” on his email signature. This of course caused outrage around the globe and sparked a very important discussion; should employees have control of their email signature? In my opinion, every... More »Email Signature Software – Why Your Company Should be Using it
As marketers we’ve become used to thinking of Google as a kind of machine that spits out customers. “Optimize” your site and make Google happy, and if you’re very good and very lucky you’ll start generating clicks and traffic that make sales for you. But thinking of Google as a resource which serves your business’... More »Is Google Your Website’s Competition?
- What Would Mark Cuban Change About His Career? Entrepreneur