Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics... More »The Hottest Online Marketing Tactics Used by Experts
As a business owner, you recognize that your company isn’t growing at the rate it could, and you know the internet is the key. Maybe you’ve already seen inklings of the potential through running a PPC campaign or starting a company e-newsletter. Or perhaps you’ve just started dabbling in internet marketing by assigning certain tasks... More »How to Develop Your Internet Marketing Department
Prospects and Customers are more accessible than ever, when we get them to engage with a brand. Engagement in a digital environment leaves a data trail, as searchers interact with our content. As Marketing professionals we have access to more data about customers than ever before as we build out a content strategy to attract... More »Learn About Your Customers: They Are Speaking to You Louder Than Ever, Are You Listening?
No one plans to make bad marketing videos. Yet, the majority of them ARE bad. And most of the time, it’s because the clients or the video producers fell into one or more of these deadly mistakes. A few months back, I talked about deadly video content and the “advertising vs. programming” mindset that can... More »Once Again: Are You STILL Making These Fatal Video Content Mistakes?
Every business has a specific audience that they want to reach because they believe that those people are far more likely to become good, long-term paying customers than the general population – your demographic. For years, real world marketers have sought out ways to help businesses pinpoint their individual demographic using a variety of methods... More »Marketing Online Can Help Connect You to a Targeted Audience
Effective retail marketing addresses customers’ needs. The challenge is that, no matter what you are selling, your customers will have different needs. A pet store sells to owners of cats, dogs, birds, and more. A CD store caters to clientele with vastly different music tastes. So how can one marketing message speak to all their... More »Segmenting Content Marketing for Better Results
As an author and self-publisher it is absolutely essential that you have a presence on Amazon. And luckily for us, Amazon provides many powerful ways to connect with potential readers and buyers. Even if you use a regular book-publishing company to publish your book, you will still need to have a presence on Amazon. Especially... More »7 Amazon Tools To Help Market Your Book Like A Professional
With technology and all, and with everything going mobile, it’s hard to keep up with currents in the video streams. Some platforms were created for user-based postings. Others for access to old and new TV, old and new movies, and anything old or new that the networks could license to video streaming services. Brand Keys... More »Are Video Streams Overflowing, And Will You Pay For It?
Before you can understand how content marketing plays a role in the three stages of the B2B buying cycle, it’s important to make sure that you know exactly what content marketing is, and at what stage in the Internet Marketing process it needs to be used. The simplest definition is that it is content that... More »Content Marketing and the 3 Stages of the Buying Cycle
Your online reputation helps build a strong foundation when it comes to potential customers choosing your business over competitors. In fact, according to one survey, 88% of respondents’ purchasing decisions were affected by the positive or negative reviews they read. But if you aren’t doing everything you can to ensure that what’s being said about... More »4 Signs You Are Making Your Customers Angry & What To Do About It
Remember science class? That’s where, as kids, we got to mix chemicals, dissect frogs, and burn stuff. What fun! Yes, we also had to memorize the periodic table and calculate equations, and yes, we’d sometimes wonder when we were ever going to use these scientific concepts. Waters Corporation has been putting science to good use... More »Learning in a Global Business: How Waters Corporation Uses Online Presentations
The primary focus of writing content should be to attract traffic to your site which may lead to a conversion. You will be rewarded for quality content through return visitors to your site and/or improved SEO (Search Engine Optimization) rankings. Research The initial step in any content creation process is research. You want to become... More »4 Ways to Write More Effective Content
In February, Google shook up the SEM world by announcing their next-generation ad system: Enhanced Campaigns. Since then, there has been a lot of controversy around these changes, as they will impact all PPC advertisers. There are three new features in Enhanced Campaigns that you should be aware of before you transition from Google’s Legacy... More »Advertisers See Changes With Google’s Enhanced Campaigns
What You Need There’s what you need in life, and what you want. Stoics often protest that we need very little in life to get by, but modern business pros understand otherwise. While there’s the temptation to get every new-fangled doohickey that the tech companies put forth, most of it is not necessary to online... More »Getting with the Program: The Necessity of Having a Great Search Engine Marketing Program on Hand
Perhaps we’ve trained customers to believe that they’re always right or “king” so thoroughly that some of them feel “special” enough to violate institutional norms with impunity. Some of the behavior I witnessed during a business trip last month made me wonder whether we’ve taken our “customer focus” too far. Example 1: “U Can’t Touch... More »“That’s The Way (I Like It)”: When Customers Sing the Wrong Song
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