Magazines, blogs and newspapers are stuffed full of ways to lose weight or live better. The latest craze – the 5:2 diet – involves eating normally for five days of the week and sticking to 500 calories on two non-consecutive days. The result? A body like one of the celebrities Mail Online seems to feature... More »How to Create a Healthy Content Marketing Strategy
Video seeding and syndicated distribution refers to a process wherein you are allowed to advertise your products, services and your company using powerful video content, blogs and social media websites. It completely relies on social networks, digital press releases, on site marketing and word of mouth in order for your videos to be viewed on... More »Effective Tips for Successful Video Seeding
If you accept donations online, conduct a web-based business, or even if you just have a traditional store but also allow customers to order online, then your website will need a way to securely accept customer payments. The technological means for doing so is usually referred to as a “payment gateway.” Nearly all web-based businesses... More »Five Tips for Choosing a Payment Gateway
In my earlier posts What is Inbound Marketing and What is Inbound Marketing Part 2 I explained the basics of Inbound Marketing. Now most of the readers who have read both of these posts understand the basics of Inbound Marketing. Some of the readers also asked me to write a post on various Inbound Marketing... More »Top 5 Inbound Marketing Strategies
Did you know that Bluewire Media has a special Client Success Program and that the vast majority of our clients are on one? Did you know that this means we’re in touch with these clients all the time and are constantly working on hitting their Web Strategy goals? Well we do and we are! Every... More »3 Steps to Define Your Web Strategy Success
Content Marketing can deliver results if implemented correctly. But unfortunately most companies don’t have any experience when it comes to creating and distributing content. As a result they make some mistakes which drastically reduce the effects of content marketing. Just by avoiding these minor mistakes you can register tremendous growth in your traffic and sales... More »Top 3 Content Marketing Mistakes
Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. Not enough experience, too much experience, degree in botany, no industry experience; the list of reasons not to hire someone is endless. Ron, on the other hand, has been wandering, with his spider plant, around the parking lots... More »Marketing Recruitment is Broken Part 1: Bethany’s Revenge
Question: What’s your best tip for increasing customer loyalty? Question by: Ashley Always Over Deliver “First and foremost, meet the needs of the customer, then take it up a notch and over deliver. Whether you provide deliverables ahead of schedule, throw in bonuses or surprise and delight with cool new features, continue to give more.”... More »11 Tips for Cultivating Customer Loyalty
These days, there’s a very fine line between a company’s “brand” and its “content marketing.” The two terms are almost beginning to appear synonymously. (I’m certainly not the first to suggest it.) But before we get into this messy symbiotic relationship, let’s lay down some definitions to guide the conversation: Branding: Any and all efforts... More »Branding & Content Marketing: 2 Definitions of the Same Thing?
If you had to promote your child, say for an acting career or a contest, you’d have no problem discussing all of her greatest points. You would mention her hilarious sense of humor, some of the strange little words she made up, her outgoing personality, and all of the other things you find particularly endearing... More »Manage Your Marketing: Grappling With Product Developers
Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s been around for 20 years and there’s nothing flashy about it, but it’s reliable, effective, and there’s at least a 50-50 chance it will continue to do it’s job for quite some time to come. In spite... More »24 Exceptional Email Marketing Tips, Techniques and Tactics
Content marketers can learn a lot from the millennials. It’s been said that these young, mobile, and socially savvy consumers value their experiences over their possessions. And it’s for this reason that there are tremendous opportunities for content marketers to tap into this trend and give this demographic an opportunity to share/declare and report on... More »Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas
Many of us have cobbled tech solutions together to form the backbone of our marketing. Buying a single, comprehensive suite would make everything work together — but does such a thing exist? The answer to that question is complicated. You’ve doubted the power of marketing technology suites in the past because they were often also... More »Choosing the Right Content Marketing Technology: 14 Critical Questions
If you are on a tight budget, yet want to get somewhere with internet marketing then I have the strategies for you. Where most people fail in internet marketing is they don’t do the necessary steps, simply because they don’t have money. Money changes just about everything and that is why I want to help... More »3 Internet Marketing Strategies for People on a Tight Budget
B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). (source) In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to... More »The Real Challenge for B2B Content Marketers
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