Have you ever checked out something you want in a shop, only to find out it’s cheaper online and walk out of the shop? This practice is known as showrooming, and is seen as a major threat to our high street. In a great display of sarcasm, ‘The staff at Jessops would like to thank... More »How to Combat Showrooming
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What makes you a strong speaker? If your mind went blank then you need to read on because you are going to learn all about strength-based speaking. Yep, I totally stole this idea from strenght-based leadership. Where you a leader identify the strengths of the people around you and then assign responsibilities based on those... More »Richard Branson’s Secret Weapon for Effective Speaking
Brand experience is a pretty elusive concept: we know it when we see it, we know it’s important… but what is it? In the alcohol industry, the experience of a product and the culture around a specific brand is especially salient. Let’s take a look at a few lessons that businesses might take from this... More »Brand Experience Tips from the Bar
Key to a Customer Service Culture In a customer service culture, trust is of the upmost importance in the customer and employee relationship. In the perfect setting, management must trust employees, employees must trust management, and the customer must trust the company. This is the “Three Legged Stool” theory in action. For those not familiar... More »Trust Enhances Employee and Customer Experience
A newsroom is a bustling place with phones ringing, scanners relaying the latest emergency traffic and people scrambling to meet their deadlines. Change the scanner noise to a live webinar on your computer and this could be your marketing manager’s office. In the growing business of content creation, companies are becoming publishers and marketing managers... More »Content Creation is Breaking News
Throughout your career, your brand will always be a valuable asset. When you maintain a professional brand, you’re more likely to be noticed by managers. They’ll see your strengths and offer you opportunities as a result. Here are five ways to advance your career with your brand: Go the extra mile. Your work is important.... More »5 Ways Your Brand Can Advance Your Career
This is the third post in our blog series commenting on the recent study by Dimensional Research on The Impact of Customer Service on Customer Lifetime Value It turns out that elephants aren’t the only ones who never forget! Customers are right there with them, especially if it has to do with a BAD experience!... More »Elephants and Customers Never Forget!
Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits... More »Content Curation for Your Website [VIDEO]
Not long ago our Executive Vice President of Global Sales, Tom Eggemeier, posted a blog in response to a Time magazine article predicting a sea change in customer service strategy this year. Tom postulated that while customer service will become more important, it’s not that companies have ignored its importance in the past. It’s just... More »Hey Consumer Brands – It’s Time to Get Your Social Service On
There’s one thing that’s consistent in this world: change. This is no less true in business; industries have to evolve to keep up with developing technology and new trends. On top of that, they have to promote their ability to keep up altogether. In the past, public relations required a client to pay a large... More »Is Your Public Relations Strategy Outdated?
I’ll be the first to agree that it’s extremely important to measure any return on investment, whether it’s old-school marketing, digital marketing or even content marketing. With digital marketing, the beauty of having so much data (which can be a challenge at the same time) is that you can see how every marketing effort is... More »Content Marketing ROI: It’s a Two-Way Street
The Content Marketing Institute, established in 2011 as the center of the content marketing focus that began in earnest a couple of years ago, defines content marketing thusly: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience –... More »Don’t Look Now, But Your Content Marketing Omission is Showing
Dear Speaker, Hi. It’s me your audience. You may not recognize me since you’ve been staring at your own PowerPoint slides for the last 30-minutes, but here I am. We need to talk. This “relationship” is not really working out for me. Hey, I’m out here gazing at you, wishing you the best, and trying... More »Does Your Audience Want to Break Up With You?
To say I’m not much of a handyman would be an understatement. I’m my father’s son—a Boston sports fan through and through, hardworking and always trying to please. But he and I know absolutely nothing about maintenance or repair work. So when I recently bought my first house with my wife, the renovations we opted... More »The Difference Between Fun and Useful Content in Social Sharing
What stands between businesses deciding that social customer service is just another can of worms they’d prefer not to open and the flourish of an enterprise social butterfly? Often, it’s the lack of available metrics for this emerging channel, or simply, the proper means to measure it. Many organizations either aren’t measuring social customer service... More »9 Ways to Measure Social Customer Service