Customer Relationship Management (CRM) Throughout my career I have seen many sales representatives’ creative ways to manage their leads. Some collect as many business cards as they can and file them in a drawer for reference or try to enter contacts in spreadsheets, on post-its or with their email provider. Using these methods is not... More »Is it Time to Invest in a CRM for Your Business?
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A strong brand is built before, during and after the actual transaction. I’ve never been to Coachella, the two-weekend music festival coming soon to Indio, California. But I still feel like I’m in on the experience. Three years ago, my son’s Coachella ticket (actually a scannable RFID wristband) arrived in the mail. He’d paid $300.... More »Coachella Ticket Packaging: The Ultimate Branding Experience
With cloud-based everything dominating the tech-world landscape these days, it’s reasonable to consider the pros and cons of migrating your CRM systems to the cloud. However, before you start exploring the nuances of cloud-based CRM mobile app options, scalability, or security features, keep in mind the most important question of all: Will cloud-based CRM systems... More »Will Cloud-Based CRM Systems Really Improve Your Customer Service?
Marketers talk about online and offline media with incredible frequency. Whether it’s a debate between the value of digital advertising versus print media, or a showdown between social media marketing and real-life word of mouth exposure, the industry has largely created a binary split between “digital” and “real life” spaces. But in reality, user experiences... More »Why The Digital/Real Life Split is an Illusion for Marketing
Getting inspired is key for getting a great logo design. We look for inspiration in all sorts of places ourselves, but it can make a really big difference to the speed and quality of your design if you come into the design process with some inspirational ideas that are perfect for your company to hand.... More »Logo Design Inspiration: 7 Slightly Strange Places to Get Logo Design Inspiration
What happens on the Internet, stays on the Internet. Don't let your reputation go undefended. More »6 Free or Cheap Ways to Protect Your Online Reputation
In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out there. No one has all the right answers, but some have the right questions! That question is, “Is spending all that time really worth it?”…... More »5 Big Mistakes Made With Internet Marketing
The King’s Speech and Its Writer(s) A lot of people are in awe of well-composed words. Even in today’s world of flashy video images and 3-D special effects, a well-crafted set of alphabet letters and proper punctuation can bring people to their knees, make them laugh, or inspire new ideas. After all, it’s language that... More »The Phantom Words of Success: Ghostwriting Online Articles for Others
Launching a new website can be a challenging task for any brand. Even seasoned online marketing professionals can struggle to manage the multitude of tasks that must occur in order to launch a ready-for-primetime, inbound-worthy site. Add to that the need to please all of the executives and other stakeholders, a seemingly near impossible task... More »The Inbound Marketer’s Checklist for Launching a New Website
One of the more challenging topics that I often discuss with clients is the concept of having an editorial calendar or publishing schedule. The idea is that you know in advance on a particular day, week or month what topic or topics you’re going to be talking about through your online platform, including your business... More »The Importance of Ignoring Your Publishing Schedule
A successful web design is one that comes from a carefully planned approach. But when it comes to creating a great responsive web design (RWD), the tried and true process of web design that has worked for many designers in the past is no longer necessarily the best approach. What is interesting about RWD is that... More »Great Responsive Web Design is a Matter of Process
We recently had the opportunity to do a research study with survivors of large-scale flooding who were themselves above the age of 65 or else were children that provided care for elderly parents whose homes had flooded. While we learned a lot from their individual stories, on aggregate, this group painted a clearer picture about... More »Web Content for Senior Disaster Survivors: Research Findings
Another NCAA Men’s Basketball season has come to a close as Louisville defeated Michigan in the championship game last night in Atlanta. As we turn the page on another season, it’s worth pointing out just how lucrative a tournament appearance can mean for a school especially if said school exceeds all expectations and goes on the proverbial Cinderella-esque run. For... More »March Madness Means A Licensing Bonanza For Colleges
By getting started with B2B content marketing, companies can more cost effectively increase awareness, preference and volume of qualified leads in a way that their prospects will actually like. In the last ten years, the way people buy has changed dramatically. And that change has lead to a revolution in marketing. Previously when a buyer... More »How To Get Started With B2B Content Marketing
One of the questions I’m asked the most after “How much for a __________?”, is whether I have any experience writing for XYZ industry. Sometimes the answer is yes, sometimes the answer is no. For businesses looking to hire a marketing writer, it may be the wrong question. When you’re narrowing the window for what... More »What Businesses Should Look For In A Marketing Writer