WordPress is a powerful tool for creating blog-style websites. There are more than 75 million WordPress sites spread throughout the world and 409 million visitors every month. Between its functionality, ease of use, and diverse social media tie-ins, it’s easy to see why WordPress works for businesses. Blogging was originally a way for people to... More »Why WordPress Works for Businesses
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Everyday someone calls and tries to push on me another system that has an auto-delivery message to your clients. The auto-response movement There is a movement that says if you are not connected to your clients, you are going to lose them. However, how many of you can tell an auto-generated message from a personal... More »Auto Response is Not For Me
In the past year, vibrant colors, improved stock images, diverse typography and the desire for simplified, uncluttered design has made room for two trends in user interface: Flat UI and Skeuomorphism. While both very different, eagerness to implement new website design trends can leave a business questioning which route is most valuable. Here we’ll discuss... More »Flat vs. Skeuomorphism Design: Which to Choose?
The world has gone mobile. It’s a well known fact. Nearly everyone in America owns a cell phone, more than half of whom own smartphones. Laptop and tablet adoption is also on the rise as consumers are choosing portable technologies. Trends in mobile usage are all tied to one value: convenience. Consumers are choosing to... More »3 Ways To Boost ROI Of A Mobile First Marketing Campaign
For several years Old Spice has seemed to do everything right when it comes to advertising. They’ve had a slew of highly recognizable, entertaining and popular marketing campaigns centering on commercials. In fact, Old Spice has been on the tip of marketing guru’s tongues for several years. Most recently, beyond the traditional television commercial, Old... More »Why Old Spice Continues to Dominate Viral Marketing
You remember this — a firm sends out a survey because they’ve noticed a problem (sales slumping, weak demand from some products, increasing requests for customer service, …), waits weeks for responses, then crunches the numbers to come up with customer insights a few month after they asked the question. That’s traditional marketing research. So,... More »Is Traditional Marketing Research DEAD?
A few years ago, I decided to take a break from one of my personal websites. The problem was, it was getting a lot of traction. Month-on-month traffic was increasing, and we had a community of tens of thousands of musicians using the site. I didn’t want the website to stagnate. I wanted it to... More »Using Email Auto-Responders to Automate Social Engagement
Apparently Rand Fishkin has been reading my blog posts (I wish), especially the recent one on Content Saturation. Today he blogged on why Content Marketers Could Become Their Own Worst Enemy. I can’t say I disagree with Rand very often, but I think he, and others predicting doom and gloom for the content marketers of... More »Is Your Content Marketing Bubble About to Burst?
I did a search for the origin of the phrase “buy the farm” (I’m prone to such curiosities, don’t ask why), and one of the first search results came from the site modernfarmer.com. Never heard of them, but they seemed to have the info I was looking for, so I clicked through to their content.... More »Why Content Recommendations Are a Marketer’s Best Friend
Personalized email allows marketers to thrive in an era of big data and dynamic content. For all of its potential, though, email personalization sometimes gets a bad rap. In a recent survey of U.S. and U.K. online consumers, The Economist uncovered many personalized email recipients find the method “annoying” and “superficial.” Some marketers don’t feel great... More »Make Personalized Email Feel Comfortable, Not Creepy
The divide between online and offline marketing is shrinking every year. Experts now regard the former practice of creating two different strategies for the online and offline world as the old way. The new way to plan your online and offline campaigns is to create a single congruent campaign centered on a central message. Marketing... More »5 Ways To Integrate Your Online And Offline Marketing
Remember the early days of YouTube and the first viral videos you saw on the platform? Do you remember how amazing you thought that was? That anyone could create a video, upload it to YouTube, and have it be viewed millions of times? Do you remember thinking things like that? I’m sure you do. I... More »A Real-Time Marketing Wake-Up Call
The Sunday Times broke the “Rowling admits Harry Potter should have ended up with Ron Weasley’s chick” story last weekend. Given the clout of the Harry Potter franchise – which continues to go ka-ching – the story constituted a bona fide scoop. “Congrats” from above surely rained down on the journalist Claudia Croft who interviewed... More »Old-School Mentality Continues to Handicap Newspapers
A lot sure happened during the latest Superbowl. You had Bruno Mars, a halftime of blockbuster trailers, creative corporate ads and of course, the astounding first-time victory for the Seattle Seahawks. Despite the top offensive strategies of the Broncos, it was well received by an equally quick, defensive response by the Seattle-based football team. But... More »The Other Star Players of Your Telemarketing Team
I’ve been creating and sharing digital content since early 2010, and though I have made periodic attempts to create and manage a content inventory over the years, I never really committed to it until this past summer. Rebranding, building a new website/blog, deciding what content to transfer from our old digital presences, and increasing our... More »8 Reasons You Need a Digital Content Inventory – STAT!
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