There are multiple ways to create a mailing list for direct marketing campaigns. Renting lists can be highly effective for reaching new customers or markets you’ve yet to fully penetrate, but as the name suggests, it’s a one-time solution. In addition to one-time lists, direct mail marketing providers also offer list subscriptions which allow you... More »How to Build a Better Mailing List
On Monday, the world witnessed yet another senseless act of violence with the explosions during the Boston Marathon. This is one of many senseless acts of mass violence that occurs regularly throughout the world. My sincerest condolences go out to the victims and their families. As a war veteran, I’ve seen and felt the after-effects... More »Marketing’s Post-tragedy Obligation to Society
Outsourcing content is a bit of a secret among marketers. In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter. However, recent studies from Content Marketing Institute indicate that all the cool enterprising kids are doing it. 44% of... More »5 Best Practices for Outsourcing Quality Content
Are you pursuing a content marketing campaign but are unsure of the best place to share your hard work? Let’s take a moment to examine two of the most significant traits of your target audience: age and gender. They can affect your discourse, the time you post and most importantly which social networks you focus... More »Where to Share: Based on Age and Gender of Your Target Market [Infographic]
I recently attended an event through the Association for Accounting Marketing where I learned a surprising statistic about law firms. Are you ready? Law firms are actually ahead of the curve when it comes to the adoption of mobile marketing practices compared to accounting firms. The stat revealed that 33% of law firms are using... More »3 Tactics to Help Modernize Your Law Firm’s Marketing
In Oracle’s white paper, “Seven Power Lessons for Customer Experience Leaders,” lesson number one is “Customer experience is political.” The book states, “A key aspect of your mission as a customer experience leader is therefore to act as the political champion for customer experience.” Choosing your cross-functional team is the first step in giving customer... More »Building Your Cross-Functional Customer Experience Team
Does your professional services firm have a milestone anniversary coming up? It doesn’t matter if your company is turning one, five or 25 — whatever the age, celebrating an anniversary can be a powerful marketing tool. Promoting such a milestone can help your firm boost employee morale and raise awareness about the company’s overall brand... More »Turn Your Company’s Anniversary into a Marketing Powerhouse!
Unless you’re Amazon.com or a nationally-known brand, people need to know what you sell and how to find you online. But a person’s not just going to happen upon your site when looking to buy – not without help. So give them the assist that makes you money – optimize your product pages. ALL of... More »Enhance Your Product Pages – Don’t Make People Guess About Your E-Commerce
Tips for steering clear of common advertising pitfalls. More »5 Pay-Per-Click Mistakes That Can Cost You Money
One of my favorite commercial series on TV today features a man sitting with a group of children, asking questions. In one of the segments, he asks which is better, fast or slow. The youngster, who answers, tells a long and involved story about werewolves. When she is finished, the man is obviously confused and... More »Does your Website Home Page Answer the Question?
Decision regarding adopting a CRM solutions into an organization depends mostly on sales managers and VPs. Customer relationship management software solutions help businesses in expanding their sales volume by offering useful insight on changing customer behavior. Below we have discussed the most important aspects of a CRM solution that have made it an indispensible sales tool... More »Why Marketing Managers Adore CRM Solutions?
Benefits of business blogging and how blogs generate leads are discussed at length by many bloggers. It is one of the reasons organizations have more faith in blogging than just on social media tools to get the word out. But business blogging is not easy. You need to come up with great ideas, plan meticulously,... More »Content Curation to Jumpstart your Inbound Marketing Efforts
Marketers who witnessed the success of the Old Spice video campaigns are familiar with the positive impact the ‘viral effect’ can have on marketing outcomes and are keen to replicate those successes. Two things are worth bearing in mind when considering such a campaign. First, viral effects are not about the Internet. Despite increasing time... More »How to Create a Viral Effect
After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal communications meant creating newsletters and memos within the company and external was any type of communication/marketing that we would send out via direct... More »Common Mistakes Made in Inbound Marketing
Google has announced that its latest round of 2013 updates have dropped. The updates were focused on enhancements to the Google Analytics platform itself, not just to their algorithms as with past updates. This latest round of new updates are intended to fix more cosmetic issues and will not significantly impact seasoned users. Google is... More »3 Google Analytics Updates for Spring 2013 You Must Know
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