Chairish is an online consignment marketplace for buying and selling vintage, modern, and one-of-a-kind pre-owned home furnishings. More »Online consignment marketplace for high-end home furnishings
Reputation Is Everything The way you talk to others, how you dress, and your opinions on different matters, your manners, everything about you determine the picture you paint about you and your business reputation. A combination of your morals and other traits that you have, show others what kind of person you are. It’s your... More »Is Your “Online Reputation” Out of Control?
On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? Who... More »Your Testing Program: Smart Ways to Get Your Team On Board
It’s that time of year again…spring cleaning. It’s boring, tedious, but it is an unavoidable task on our to-do list! One of the biggest reasons to spring clean is get rid of clutter that you don’t need, and spruce other things up. Spring cleaning can happen anywhere, even to your website. Simple, old news, outdated... More »6 Spring Cleaning Tips for Your Website!
As you develop your marketing plan, keep in mind that you should target your efforts to reach your ideal customers. As you reach them, have a plan in place to keep them. Just getting them to sign up for a mailing list or eCourse is not enough. Your marketing plan should extend past that. How... More »Using Targeted Marketing To Reach Your Ideal Customers
Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two houses being built across the street, and two more where the lots are already sold. In each case,... More »Why Should Drupal Power Your Content Marketing Campaign?
Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. However, as online publishers develop new “higher impact” online ads, recently published results should serve as a warning to both publishers... More »Everyone Hates Your Most Effective Online Ads
Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. Unfortunately, today’s buyers are bombarded with multiple marketing messages. When your prospect’s inbox explodes with offers daily, how do you ensure your content stands out? One of the keys to making sure... More »Improving Content Conversion with Dynamic Content
Everybody has a customer experience. RadioShack has a customer experience, United Airlines has a customer experience, and your local grocery store has a customer experience. You don’t need a customer experience to solve your business problems; you need an intentional customer experience. Because here’s the thing – a great customer experience doesn’t just happen. Just... More »The Guiding Principles of Your Customer Experience
More than half (55%) of global marketers expect their digital budgets to expand this year; yet 39% claim they have no intentions of increasing overall marketing budgets. What does this mean? Digital marketing is expanding at the expense of other marketing strategies, placing more importance than ever on proving digital’s worth. In essence, marketers need... More »Getting the Biggest Bang for Your Digital Marketing Buck
Opus Art supplies has established itself as a leading retailer and producer of Art Supplies in Vancouver and across British Columbia. In Vancouver, the store has become ubiquitous among the art community (speaking confidently from experience as a member of this community). Opus’s business and marketing practices provide a fine demonstration of how a business... More »How Opus Art Supplies Fosters Its Brand Identity and Awareness Through Online Marketing
When it comes to SEO and inbound marketing, there is no more valuable tool than good content. The whole concept of modern SEO is based around the creation and spread of advanced content as a means to generate passive backlinks. As such, it is crucial that your time is spent on producing only the most... More »Why Your Agency’s Next Great Content Creator is Your Clients
A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong. Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed... More »More Traffic? Or More Conversions? No Contest
One of the main goals of running a website is to actually get people to visit. And once they visit, you want them to stick around for a while. In fact…the longer the better. That being said, you want to do everything in your power to keep people from leaving your website. Today, I want... More »What Makes Someone Leave a Website [Infographic]
This may show my age and only make sense to women my age, but to this day, when I think of Lancôme, I still think of Isabella Rossellini. Something about the resonance of her classic beauty still compels me to buy their products – turns out even a marketing veteran can still be a marketer’s... More »Brand Passion Index: Pepsi & Beyoncé’s Bountiful BPI Bubble
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