Wow! – Now there is an aggressive goal to aim for. As marketers, one of the most fundamental ideas I have learned in 2013 has been this strive to be a marketer who seeks daily marketing engagement. It is a requirement if you want your company to be found. 2013 brought us the concept of... More »2014 Goal: Aim for Daily Marketing Engagement!
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Can you think of your favorite Google Doodle of all time? I’m guessing you can. My favorite (so far) is Google’s fully functioning arcade-style Pac Man game, which made its debut in 2010, commemorating the game’s 30th anniversary. As Bird pointed out in a previous post, Google’s Doodles are creatively designed to reel in web... More »13 Years Of Doodles: Google Wins Rhe Search Engine War With Content
Alright, answer honestly… how many online videos have you watched today? Online videos are a key part of your small business marketing toolbox. A recent survey by the consulting firm Accenture found 90% of consumer respondents watch video content over the Internet. And that’s not surprising, considering video hosting giant YouTube boasts billions of viewers.... More »Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
How to Set Up and Use On Site Search Tracking (In Google Analytics): Survival Tip for Keyword (not provided)Business 2 Community - Mon, Nov 4, 2013 12:53 PM EST
Econsultancy has a really catchy name for it: Data Apocalypse. When Google announced that they would no longer be sending referring search terms to web sites, replacing everything with the ominous (not provided) – the online marketing world gasped: Moz Occam’s Razor Search Engine Land Business Insider There is, of course, our own reaction, along... More »How to Set Up and Use On Site Search Tracking (In Google Analytics): Survival Tip for Keyword (not provided)
Website inquiries are not the same as website leads. Web Inquiries versus Web Leads Does your website have a dropdown that says, “How did you find us?” Does your sales team ask that same question to inbound callers? If so, you have a big problem with your sales lead tracking, which means your cost per... More »The Secret to Getting Great Leads from Your Website
In an overcrowded marketplace, it’s usually not your product or service that makes you stand out. The way you handle your customers – that’s what’s increasingly important. With so many options to choose from, you simply must stand out from the pack with exceptional service. Don’t overlook the fact that customer service is an important... More »Setting Your Business Apart with Excellent Customer Service
I’m regularly regaled with stories of pricing games played in large organizations, many are Fortune 1000 companies, that cost them business. Yet the games persist. Here are a few examples to help you avoid these pitfalls. Marketshare game A marketing professional in a Fortune 500 company is also a member of the sales team. She... More »Expensive Pricing ‘Games’
Earlier this year, Universal Analytics (UA) was released to the public and is now available to all Google Analytics customers. This immediately conjures up several questions – what exactly is UA bringing to the table? Can I migrate my existing Analytics properties over to UA? What is involved in implementation? Let’s start with this –... More »The Case for Google’s Universal Analytics
David Ogilvy is among the most legendary heroes of traditional advertising. When he spoke, people listened. Even now, especially now, his words and advice can still guide people within the industry of inbound marketing. Here are some of the best lessons we’ve learned from the famous words of marketing genius David Ogilvy. 1. “Our business... More »6 Inbound Marketing Lessons from David Ogilvy
How would you define community management? It’s difficult to find a working definition of the role, since it’s slightly different in each organization. I like this one from The Community Roundtable -“Community management is the discipline of managing your constituent community – wherever they happen to be hanging out.” Bottom line is they seem to... More »5 Tenets For A Stellar Social Customer Advocate
Sources for Inbound Marketing Strategy In the world of inbound marketing, there is a huge focus on the creation of new and unique content for your blog. However, that doesn’t mean that you shouldn’t be reading on what others are writing. The old PSA “The more you know, the more you grow” may sound trite... More »101 Inbound Marketing Blogs You Should Be Reading
Webinars are dynamite lead generation machines. People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce meets their expectations – while maximizing your opportunities for conversion. Producing a webinar provides... More »Plan the Perfect Webinar
It’s not news that digital is becoming a way of life. Social networks, smart phones, apps, tweets, Facebook posts, Instagram photos, and text messages are becoming embedded in our digital life. 90% of mobile users keep their device within arms reach 100% of the time. “Turning off digital” really isn’t possible as the social web... More »Your Digital Lifestyle – Is it Time to Redefine Value?
We have all seen them. They show up in the conference room, board room and client meetings. They wind up smack dab in the middle of projects. Teams get side tracked by them. We see them eat our time, ROI, budget and free time. Some people even get addicted to them. Unfortunately they like the... More »9 Tips to Stomp Random Acts of Marketing & Social Media!