Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers. More »The Secret to Making Customers Passionate About Your Brand
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Building traffic to your website used to mean spending time creating back links and manually promoting your site on forums and discussions boards. Social media has completely transformed the way businesses attract new visitors to their websites. Website owners utilize the power of Facebook and Twitter to build up their targeted and referral traffic. But... More »Tips for How to Generate More Website Traffic From StumbleUpon
Online shopping. It’s quick, hassle free and it’s almost always reliable. More and more people are turning to the internet instead of the high street for the best deals, with this trend expected to continue for many years to come. However, opening an online shop is not a guaranteed success, with many considerations which should... More »Online Shops – What Drives People Away?
Online reviews can be a great tool to help find a hotel for your next trip, a reputable handy man or the best coffeemaker around. On our last trip to San Francisco, we ate our way from one delicious restaurant to the next, all with the assistance of kindly Yelp reviewers. Unfortunately, there are some... More »Can a Fake Review Affect You?
I’m not overstating things when I say that Jermaine Griggs is an absolute master at marketing automation. Each time I learn another of his ninja strategies, I’m completely blown away. Jermaine’s marketing automation strategies are the key to what led his initial $70 investment in his company to turn into a low-overhead 7 figure operation... More »Jermaine Griggs on How He Used Marketing Automation to Build a 7 Figure Online Business
Given the success of email marketing in B2B lead generation and its consistent presence in most businesses’ marketing campaigns, it’s hard to imagine that email newsletters would fail. But it does happen, and the problem is that marketers tend to be in denial of the fact that it’s not working and that they need to... More »5 Indications of an Ineffective B2B Email Newsletter
Wise company owners who take benefit of Internet marketing understand there is a great line in between internet marketing and spam; while managing their advertising projects to obtain the optimum quantity of exposure without running the danger of being seen as spam. The meaning of spam is open to analysis however many individuals concur on... More »The Fine Line Between Internet Marketing and Spam
I was reading this article earlier today and came upon this interesting quote: It found that almost all respondents believe customer engagement is important to their company. Despite this, almost half center their marketing activity on sending campaigns, rather than supporting the customer journey. Unsurprisingly, marketing leaders were also found to have a firm desire... More »When it Comes to Customer Engagement, Think Long Term Gains
If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click your links. This is why you follow a pre-send ritual and make sure every email... More »Get Your Emails Opened, Read and Clicked! 20 Tips That Really Work
Personal brand, like gamification, it one of those terms that seems to come up more and more these days. In a nutshell, personal brand is the image of yourself that others see. By this, I don’t mean the clothes you wear or you haircut (though this can be part of it), I mean something deeper... More »Personal Brand. What is it and Why Should I Care?
Every time I speak to a roomful of marketers these days, the conversation always seems to make its way to a phenomenon I like to call “digital disruption.” No, I’m not talking about the “digital disruption” that happens when your computer crashes while you’re working on an important project! When I use the term digital... More »3-D Printers: What Marketers Need To Know
Successful content marketing compels the viewer to take action — to make the call, send the email, buy the product or service. If your content is more sell than tell, it’s a pitch, and it’s probably not working. In fact, it might be more repelling content than compelling content. Instead, create your content with your... More »12 Tips To Create Compelling Content
Image Source We have all heard a million times that you only have a few seconds to convert web visitors on your landing page and your landing page needs to have clear navigation and a clear call to action. You want to make it as easy as possible to convert visitors into customers. So then... More »Using Video to Optimize Your Landing Page
Anyone who’s a writer will tell you it does have advantages but can be tough. For many, the challenges are nearly insurmountable. Whether an author of books, articles or a blog, the best of us embrace those challenges and allow them to shape us. I’ve called on six writers of various kinds to share their... More »19 Tips to Keep Your Writing Career in High Gear
Sing it with me, “I said a hip, hop, the hippie, the hippie to the hip hip hop and you don’t stop the rockin’ to the bang bang boogie said up jumps the boogie to the rhythm of the boogie the beat!” Man, I miss those old beats. Maybe it’s a sign of my age,... More »Content Marketing and Hip Hop: 3 Unexpected Similarities