A long time ago…back when I was something of a younger version of myself, I would take a Lindbergh- ride to NYC and plant myself loosely in the corner barstool of my favorite hangout. Sweet Basil’s was a Blues & Jazz club in NYC on Seventh Avenue, just down from Bleecker Street. The music warmed... More »What the Blues Can Teach Us About Inbound Marketing
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This week, American pop singer Peter Hollens had possibly the best week of his career. Although he already had a very impressive following and fan base, one of his videos went viral and propelled him to the front page of YouTube, The Huffington Post online and other media outlets. We get approached a lot by... More »The Peter Hollens Experience: Going Viral
The success of small business content marketing comes from managing the flow of leads to a point of conversion. In parts 1 and 2 I shared information about how to create compelling content and how to get it into the hands of those that are meant to consume it. Oftentimes, with these items ticked off... More »Small Business Content Marketing; How To Get More Clients, Part 3
Kiss – Keep it Simple, Stupid! This is one of my favorite sayings. It in itself is simple. The problem is, for us as people, this is one of the most difficult things to do. I am not sure why. We as a people, for whatever reason, like to make things complicated. I am not... More »The Marketer’s Guide to “Keep it Simple, Stupid!”
A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?” As I discussed in this earlier post, it’s not... More »5 Reasons to Gate Lead Nurturing Content
I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. With the naiveté of an English major who could recite every scene from Jane Eyre quicker than she could describe a lead list, I believed that inbound marketing was going to completely eclipse outbound... More »The Rules of Inbound Marketing Rewritten for Outbound Marketers
Brand names are incredibly important: the brand name sets the tone and style for the rest of the brand communication and can become a valuable asset to a company when developed with care. Your brand name conveys who you are to the public. The brand naming process is an important part of your brand strategy,... More »Brand Naming: 5 Considerations
The “end game” of a lot of marketing and customer experience teams is to gain brand advocates. These aspirational characters speak so highly of your brand and feel so connected to your company, they will never leave you! They will promote your brand as if it were their own! They will do your job for... More »Do You Advocate for Your Brand Advocates?
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up More »Have a Burning Business Question? Ask the Expert
As stated in “Content Is King, But Distribution Is Queen and She Wears the Pants,” only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content... More »6 Inadequate Assumptions Most Content Marketers Make Today
Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If you haven’t heard of responsive... More »Why Marketers Need to Embrace Responsive Design
It’s normal for a business to keep things simple. If you’re happy with your Facebook and Twitter efforts, then there’s really no urgent need for you to engage in other social media platforms. However, the least you can do is to learn about a few of them. One of the current rising superstars in social... More »The Rise of Location-Based Marketing: Is it Worth it?
Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list. Overnight, I fancied myself a highly sophisticated email marketer. My list was growing steadily, I was converting... More »How to Stop Getting Ignored and Break Through the Clutter in Your Prospect’s Inbox
You know the holidays are approaching when your inbox fills up with red and green messages from businesses all over. As a small business owner, how can you make your email messages stand out from the crowd? Well-designed emails will always stand out (in a good way), but over the holiday season, it’s especially important... More »Beautiful Holiday Promotional Emails: 5 Design Rules to Follow
For more and more people starting an online business and making its budget calculations live chat becomes a great opportunity to offer top-notch customer service at a considerably low cost. How to handle live chat correctly to deliver the customer experience which is comparable or exceeds the face-to-face experience that the customer receives in a... More »What Makes Up the Ideal Customer Chat Experience