Video Brewery published a blog post about video marketing and its increasing online value for businesses – retail and otherwise. “If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget,” it... More »Video Marketing: Why It’s Good For Your Business
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According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising. Also not surprising: 42 percent of B2B marketers consider themselves effective at content marketing, up... More »How to Build an Effective Content Marketing Plan
Welcome to the latest edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost. Last week’s topic was Start an Email List. This Week’s Topic = Host a Contest Contests are a great way to... More »Free Marketing Ideas Part 9 – Host a Contest
Are you noticing more activity on your website coming from other countries? Maybe you’re ready to explore the exciting world of taking your business global for the first time. Either way, one of the first things you should consider is translating your website to meet the language needs of new international consumers. If you do... More »Wading Into Website Translation: Where Should You Start?
Press releases are starting to earn a reputation of being over-the-hill; an outbound communications tactic that journalists ignore and that many marketers believe are no longer effective. While the traditional press release, where a company mass-messages its latest announcements to members of the media, may be going out of style, there are still ways to... More »How Press Releases can Help with Online Reputation Management
Several years ago I decided to relocate to a different part of Houston, Tx. Because I was moving to a newly built home, I chose to utilize professional movers – didn’t want to scratch those new walls! One thing that thoroughly impressed me with the moving company was their frequent reminders and updates. “Mr. Allen... More »One Sure Fire Way To Impress Your Customers
New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. I’m thrilled to announce the release of our new 27-page study, the State of Digital Marketing Talent: Part 1 (Overview). This past summer, we surveyed 747 executives from the Fortune... More »Agencies and Brands Face Digital Marketing Skills Shortage
Effective communication is one of the keys to success, especially for a business looking to enhance its brand image in a society that values information. Relationship experts maintain that only through communication do relationships last. A business looking to stay competitive will maintain beneficial relationships with its potential and prospective clients, and partners. As one... More »Personal Brands Create Value
As technology creates more powerful ways to identify customers’ unique wants and needs, sophisticated marketers are maximizing this intelligence to personalize the event experience and enhance results for both users and the marketing team. How do you leverage the data streaming in from your events to provide a more powerful event experience for your attendees?... More »6 Essential Tips for Delivering a Powerful Event Experience
Everyone has a personal or business brand, but not everyone has a positive reputation. While at Pubcon in Las Vegas, I had the chance to talk with SearchEngineJournal about the complexities of possessing your own brand and ensuring that you have a positive reputation to go with it. Whether you have an online business or... More »Building a Strong Reputation for Your Brand
Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line. More »Why You're Branding Even When You Think You're Not
It occurs to me that we, human beings, are curious creatures. We pride ourselves in our rationality and yet are permeated through and through with ideology and superstition. We are convinced of our individuality whilst at the same time being terrified of sticking our heads above the crowd. We are capable of amazing feats yet... More »Excel by Focusing on the Fundamentals?
Negative domain names are one of the most commonly-used avenues for attacking a brand and making someone look bad online. There are many reasons why negative domains are often used by attackers. Here’s why they work so well: They are cheap (roughly $10 a year) Anyone can buy a domain name You can hide your... More »Protecting Your Brand and Reputation with Negative Domain Names
Content marketing is dead. SEO is dead. Print is dead. Content is dead. Social media is dead. Big data is dead. All of these statements have been trumpeted as opinion in the guise of fact across the internet this year. How many more marketing tools and strategies are we going to ‘kill off’ in 2014?... More »Content Marketing Doesn’t Die, It Gets Reincarnated
- Why a Degree Isn't the Secret to Entrepreneurial Success Young Entrepreneur Council