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Trial & Error – Especially Error – In Content Marketing

Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

The Danger of Assuming Context in Responsive Web Design
Business 2 Community - Wed, Apr 17, 2013 3:25 PM EDT
Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. In reality, mobile-first design is all about content. Content is king as they say, and this is especially true when it comes to responsive web design. However, a dangerous trend is emerging as RWD evolves: the act of hiding content as... More »The Danger of Assuming Context in Responsive Web Design
How to Triple Your Traffic in a Week
Business 2 Community - Wed, Apr 17, 2013 3:00 PM EDT
How would you like to triple your traffic in less than a week? Doesn’t that sound almost too good to be true? Well, it isn’t as long as you know what you are doing. Where many internet marketers make the mistake is they don’t use their website to their advantage. What am I talking about?... More »How to Triple Your Traffic in a Week
Content Marketing 101: Creating Advanced Content
Business 2 Community - Wed, Apr 17, 2013 2:55 PM EDT
Creating advanced content is one of the fastest ways to establish authority in your industry. However, very few businesses tend to offer high level content and those that do typically have infrequent posting schedules. Advanced content gives you the opportunity to go deeper into your subjects, giving prospects not only what they were originally looking... More »Content Marketing 101: Creating Advanced Content
What Craft Beer Can Teach Your Brand About Storytelling
Business 2 Community - Wed, Apr 17, 2013 2:45 PM EDT
Why are craft beer companies so great at telling their stories? Simple: because these scrappy upstarts actually have stories to tell—often they were built from the ground up on the basis of those stories. Companies like Stone Brewing Co. and New Belgium Brewing Company that started small but have grown successful haven’t forgotten the reasons... More »What Craft Beer Can Teach Your Brand About Storytelling
Test Your Content Marketing or Your Customers Lose Interest
Business 2 Community - Wed, Apr 17, 2013 1:52 PM EDT
One of the great myths of internet marketing is that once you’ve built it, you can set it and forget it. Nothing could be further from the truth. Everything that you do as a business owner with an internet presence should be focused on improving sales – or improving conversions. In the digital marketing world,... More »Test Your Content Marketing or Your Customers Lose Interest
Barclays Online Customer @Twiterering Backed by Nevahold Community to Help Resolve her Overpayment Credit Card …
Business 2 Community - Wed, Apr 17, 2013 1:50 PM EDT
Barclays U.K. has landed itself in hot water with a Nevahold user. The user in question goes by the Twitter handle, @Twiterering. According to the complaint filed with Nevahold, a social media tool that helps consumers speed up and improve the response that they receive from brands from various industries, @Twiterering has an overpayment credit... More »Barclays Online Customer @Twiterering Backed by Nevahold Community to Help Resolve her Overpayment Credit Card Issue
Samsung vs HTC: Getting Their Content Marketing Wrong
Business 2 Community - Wed, Apr 17, 2013 1:15 PM EDT
Having a content marketing strategy is essential for any modern business. Not only do you need content on your website for SEO to be effective, you also need to prove to your customers that you’re an expert in your chosen industry. Content is essential on websites, on your social channels and everywhere else that people... More »Samsung vs HTC: Getting Their Content Marketing Wrong
Secrets of Great Marketing
Business 2 Community - Wed, Apr 17, 2013 12:50 PM EDT
Whether you are a seasoned business professional or an entrepreneur just starting your business venture, you can be transformed from a novice into a master marketer. It’s really quite simple – learn the art of effective lead management. The true value of lead management comes from the ability to stay in touch while providing relevant... More »Secrets of Great Marketing
Are Tattoos the Ultimate Example of Brand Evangelism?
Business 2 Community - Wed, Apr 17, 2013 11:55 AM EDT
Brand evangelists create the most authentic voice for a company. They have an unwavering dedication and emotional investment in a brand. They become company cheerleaders and recommend a brand’s products and services to friends, family and anyone else who will listen…even their tattoo artist. You just can’t fake brand evangelism. Companies who create these powerful... More »Are Tattoos the Ultimate Example of Brand Evangelism?
4 Tips for a Successful Email
Business 2 Community - Wed, Apr 17, 2013 11:50 AM EDT
If you want your business to be successful online, it’s important to have an email marketing strategy. Though we have many avenues of engagement with customers, you need to have their email address so you can build that relationship with them over time. Whether you only have ten subscribers or 10,000 subscribers, your ability to... More »4 Tips for a Successful Email
5 Tips for Finding Your Brand’s Social Voice
Business 2 Community - Wed, Apr 17, 2013 11:50 AM EDT
It’s not as easy as it looks to develop a voice on social. What is appropriate? What is the difference between wit + snark? How should I respond to people (“trolls”) who are out to throw a wrench in everything? Questions like these sound familiar to any person who makes social strategy recommendations to any... More »5 Tips for Finding Your Brand’s Social Voice
5 Ways a Content Marketing Agency Can Free Up Your Marketing Department’s Time
Business 2 Community - Wed, Apr 17, 2013 11:25 AM EDT
Marketing managers are being asked to move the needle forward while resources are being pulled backward these days. Whether it’s staffing cuts or lack of buy in from the top, all marketers face challenges. In fact, producing enough content is the second biggest challenge to B2C marketers behind only lack of budget, according to data... More »5 Ways a Content Marketing Agency Can Free Up Your Marketing Department’s Time
Amazing Customer Service Gives Competitive Edge In Any Economy and Any Marketplace
Business 2 Community - Wed, Apr 17, 2013 11:20 AM EDT
Introduction to Customer Amazement Customer service gives you the competitive edge. It’s that simple. If what you sell is the same as what your competitor sells, customer service can tip the scale in your favor. For the right level of customer service, some customers will drive further, wait longer and even be willing to spend... More »Amazing Customer Service Gives Competitive Edge In Any Economy and Any Marketplace
Strip Away the Buzz--Content Marketing Is Nothing New
Inc - Wed, Apr 17, 2013 11:20 AM EDT
Is "content marketing" the latest buzzword capturing your attention? It's nothing you don't know how to do--if you consider a bit of history. More »Strip Away the Buzz--Content Marketing Is Nothing New
Show Your Customers the Way
Business 2 Community - Wed, Apr 17, 2013 9:45 AM EDT
I had a pretty unexpected, yet very cool, experience this past weekend. I was taking my son across town to Millersville University’s Admitted Student Expo, because he will be attending there in the Fall. I’m somewhat familiar with the campus, and knew where the event was going to take place, but wasn’t really sure where... More »Show Your Customers the Way

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YOUR FRIENDS' ACTIVITY

Grow A Business

Trial & Error – Especially Error – In Content Marketing

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

The Danger of Assuming Context in Responsive Web Design

How to Triple Your Traffic in a Week

Content Marketing 101: Creating Advanced Content

What Craft Beer Can Teach Your Brand About Storytelling

Test Your Content Marketing or Your Customers Lose Interest

Barclays Online Customer @Twiterering Backed by Nevahold Community to Help Resolve her Overpayment Credit Card …

Samsung vs HTC: Getting Their Content Marketing Wrong

Secrets of Great Marketing

Are Tattoos the Ultimate Example of Brand Evangelism?

4 Tips for a Successful Email

5 Tips for Finding Your Brand’s Social Voice

5 Ways a Content Marketing Agency Can Free Up Your Marketing Department’s Time

Amazing Customer Service Gives Competitive Edge In Any Economy and Any Marketplace

Strip Away the Buzz--Content Marketing Is Nothing New

Show Your Customers the Way

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