A Rabies Shot Won’t Save You From Wild Images Oh give me a home… where the images roam… But be wary of those wild images because they could bite you! Beware of Wild Images! Social media sites today have a tendency to erroneously contribute to the belief that everything on the web is permitted to... More »Controlling the Business Danger of Wild Images
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Muffle is a UK firm that aims to give companies a fresh element of control over those tweeting on their behalf. More »Brands given control over their Twitter reputations through new platform
The stakes are high for companies in the pharmaceutical industry. Many of the larger companies are facing a slew of $1b+ drops in revenue from expiring patents on their blockbuster drugs with little in the pipeline to replace it. In addition, companies are revamping their large sales forces due to billions of dollars in fines... More »Making the Customer Experience Vision a Reality in the Pharmaceutical Industry
In an attempt to encourage a ‘have a go’ attitude, a recent article encouraged its readers to brandish their Smartphones, webcams and other ‘cheap cameras’, and create a promotional video. Whilst we would wholeheartedly support businesses and individuals harnessing the power of video on websites and gaining an advantage through this, it’s important to first... More »When are Home-Movies Acceptable?
If you are a digital marketer like me then you are also hearing a lot now a days about content marketing.I was planning to write few posts on content marketing and this is the first one in the series. Contrary to what many people proclaim, Content Marketing is nothing new. In one form or another... More »What is Content Marketing?
Magazines, blogs and newspapers are stuffed full of ways to lose weight or live better. The latest craze – the 5:2 diet – involves eating normally for five days of the week and sticking to 500 calories on two non-consecutive days. The result? A body like one of the celebrities Mail Online seems to feature... More »How to Create a Healthy Content Marketing Strategy
Video seeding and syndicated distribution refers to a process wherein you are allowed to advertise your products, services and your company using powerful video content, blogs and social media websites. It completely relies on social networks, digital press releases, on site marketing and word of mouth in order for your videos to be viewed on... More »Effective Tips for Successful Video Seeding
If you accept donations online, conduct a web-based business, or even if you just have a traditional store but also allow customers to order online, then your website will need a way to securely accept customer payments. The technological means for doing so is usually referred to as a “payment gateway.” Nearly all web-based businesses... More »Five Tips for Choosing a Payment Gateway
In my earlier posts What is Inbound Marketing and What is Inbound Marketing Part 2 I explained the basics of Inbound Marketing. Now most of the readers who have read both of these posts understand the basics of Inbound Marketing. Some of the readers also asked me to write a post on various Inbound Marketing... More »Top 5 Inbound Marketing Strategies
Did you know that Bluewire Media has a special Client Success Program and that the vast majority of our clients are on one? Did you know that this means we’re in touch with these clients all the time and are constantly working on hitting their Web Strategy goals? Well we do and we are! Every... More »3 Steps to Define Your Web Strategy Success
Content Marketing can deliver results if implemented correctly. But unfortunately most companies don’t have any experience when it comes to creating and distributing content. As a result they make some mistakes which drastically reduce the effects of content marketing. Just by avoiding these minor mistakes you can register tremendous growth in your traffic and sales... More »Top 3 Content Marketing Mistakes
Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. Not enough experience, too much experience, degree in botany, no industry experience; the list of reasons not to hire someone is endless. Ron, on the other hand, has been wandering, with his spider plant, around the parking lots... More »Marketing Recruitment is Broken Part 1: Bethany’s Revenge
Question: What’s your best tip for increasing customer loyalty? Question by: Ashley Always Over Deliver “First and foremost, meet the needs of the customer, then take it up a notch and over deliver. Whether you provide deliverables ahead of schedule, throw in bonuses or surprise and delight with cool new features, continue to give more.”... More »11 Tips for Cultivating Customer Loyalty
These days, there’s a very fine line between a company’s “brand” and its “content marketing.” The two terms are almost beginning to appear synonymously. (I’m certainly not the first to suggest it.) But before we get into this messy symbiotic relationship, let’s lay down some definitions to guide the conversation: Branding: Any and all efforts... More »Branding & Content Marketing: 2 Definitions of the Same Thing?
If you had to promote your child, say for an acting career or a contest, you’d have no problem discussing all of her greatest points. You would mention her hilarious sense of humor, some of the strange little words she made up, her outgoing personality, and all of the other things you find particularly endearing... More »Manage Your Marketing: Grappling With Product Developers