Over the last few years, people have started to think differently about the ways in which they access information online. With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark of a positive online experience. It should... More »Is it Time to Rethink Your Email Marketing?
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B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. What does this mean for your business? Quite simply, it suggests that if your online presence doesn’t knock prospective clients’ socks off, you could be out of the game before... More »CPA Content Marketing: Four Examples of Superb Content by Accountants
Anticipated changes in paid search performance, such as increases in RPC or decreases in conversion rate, create a common challenge that all bidding strategies must address—seasonality. To account for seasonal changes in performance, like the holiday shopping season, search marketers must constantly analyze year-over-year performance and adjust bids according to identifiable trends. Whether you’re driving... More »Optimizing Paid Search Bids for Seasonality & Cyclical Trends
You are at a bus stop. The timetable says the next bus arrives in 5 minutes. You wait for 10 minutes. No bus in sight. Another 10 minutes. The bus is overdue for 15 minutes now. What do you do? Keep waiting or going home by foot? The longer you wait, the more you invest.... More »Proximity Marketing. Waiting Is Not Innovating
Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect with your target audience. Here are a few ideas. Video First and foremost on your list should be video. From the Dollar Shave Club crew... More »Content Marketing: Content Beyond Copy
It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. Of course you want to do whatever it takes to see better results with your email marketing campaign, but you only have so many hours to work on it. Today,... More »10 Ways To Improve Your Email Marketing Before Lunch
Developing a Buyer Persona is easier than you think. The main problem here is that people don’t know what are buyer personas and how you can develop one for your own marketing strategy. I explained the concept of Buyer Persona in my last post What are Buyer Personas . But just to make it easier... More »How to Develop Buyer Personas for Your Inbound Marketing Strategy
You’re an online retailer. Business is OK, maybe good, but it can be better. You’ve been exploring new marketing channels that can potentially boost your brand exposure and increase your revenues. If this is you, consider the viability of the often overlooked and under appreciated online marketing channel: comparison shopping engines (CSEs). They’re essentially sites... More »Comparison Shopping Engines: The Underdog of Marketing Channels for Online Retailers
I just want to give you a quick set of definitions for the terms that revolve around CONTENT CURATION. I’ve written content curation definitions before, and I’ll write about it again, no doubt! I’m happy to see a growing understanding that content curation, if done correctly, always involves the human element of finding the right... More »Scrape Aggregate Curate Create – Some Definitions
Harrisburg is the capital of Pennsylvania. I repeat: Harrisburg is the capital of Pennsylvania. In 2010, Forbes rated Harrisburg as the second best place in the U.S. to raise a family. But something is rotten in this sleepy, Pennsylvania hamlet of less than 50,000 people. The city of Harrisburg has been charged by the Securities... More »Critical Minute – Something is Rotten in Harrisburg
Event marketing can bring huge returns for an organization’s bottom line. In fact, according to research from the Content Marketing Institute and MarketingProfs, 69 percent of B2B marketers and 63 percent of B2C marketers in North America use in-person events as a content marketing tactic. But developing valuable content from an event requires a ton... More »Video Content Planning for Events: 5 Hard-Won Lessons
Corporate marketing is changing, and the future is becoming increasingly digital. Although digital marketing investment is a well-acknowledged trend, you would be surprised at just how many major corporate executives’ firms are so behind the times that they can’t even hide it. We have discussed the High Tech CMO in the past and these numbers... More »Are You Unprepared for Digital Marketing?
A few weeks ago, at the Sales 2.0 conference, I noticed a trend: salespeople are generating their own leads. In fact, I heard pundit after pundit offer justifications for salespeople to be more proactive and take lead generation into their own hands, including statistics showing that as few as 30% of the leads sent to... More »Has Marketing Failed Sales?
The data is in. Performance-based pricing continues to dominate as the preferred model for Internet advertisers. According to the recent IAB Internet Advertising Revenue Report conducted by PwC: “Performance-based pricing, the most prevalent pricing model since 2006, has maintained a strong sequential growth rate, reaching 66 percent in 2012.” Enterprises are investing heavily in digital... More »Performance Marketing is Here to Stay: 3 Important Tech Questions for the C-Suite
One of my long time pet peeves has been the cost of disposable razors. I don’t consider myself cheap but I could never understand why good razors cost so much. Then I found DollarShaveClub.com! If you are unaware of what DollarShaveClub.com is about watch the video below. Now you might be asking what does DollarShaveClub.com... More »3 Marketing Lessons Schools Can Learn From Dollar Shave Club