Recently I started doing some stand-up comedy at open mics. I’m a long way from being a pro but it’s definitely a life changer. One of the things I’ve learned is that you have to come to open mic with an open mind. If the crowd seems to be turning away from one type of... More »Yes You Can Change That Copy!
Grow A Business
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand. More »The Secret to Selling Your Brand With One Sentence
While the idea of customer service seems to be getting a lot of attention nowadays, there’s more that could be done to make sure consumers are happy with the products and services they actively pursue. Among the multitude of other claims of technology, tools and industries being dead or one foot in the grave, customer... More »How Field Service Automation Improves Customer Service
After working on Wall Street for 14 years, I’ve always presented facts and figures to B2B buyers, because that’s how I felt serious business people made decisions. This belief was backed by 2500-years of conditioning. It started when Plato said that man is rational, and that it’s our emotions that interfere with rational decisions. But... More »Why Customers Get Stuck in Analysis Paralysis & How to Avoid It
Richard Ruff wrote a great article on Sales Call Planning, it provoked me to extend the discussion–with a twist. We know sales call planning is important. We want to make we are prepared, we want to be sure we achieve our goals, we want to move the customer through their buying process, we want to... More »Is Your Customer Prepared For Your Sales Call?
According to this study, audiences are as likely to read sponsored content as they are to read editorial content. Sponsored content appears to be undergoing a renaissance. Called native advertising, brand journalism, or whatever, it is back in the conversation for marketers and PR professionals. Sponsored content is decades old, it’s just the tactics that... More »The Future of Sponsored Content: 3 Scenarios for Success
It is only a matter of time and success rate, before competition will re-engineer the functionality of your new product or service and bring to the market a newer, shinier, and more affordable offering. When that happens your market share growth stumbles and starts to decline, price pressure starts to erode profit margin, and your... More »A Product is Only a Part of Customer Experience
As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling. Through my 30 years in sales and sales management, and as a business owner, I have been... More »Four Reasons Marketers Should Focus on Brand Advocacy
Whether you’re an agency or freelancer creating content for a business, or a content creator within an organization, it’s obviously important that your writing and online marketing skills are up to par. But it’s equally important to make sure you fully understand the business, the goals, and the subject matter. In some cases, content creators... More »The Client Interview: 5 Steps to Getting the Information You Need for Effective Content
Hear that sound? Holiday and seasonal ads on the radio, carols playing on the Muzak… yes, we’re officially in the holiday season – and the biggest time of year to meet and complete your 2013 business objectives and numbers. In order to do this, many marketers will increase their email outreach in an effort to... More »How Holiday Email Sending Could Trash Your Email Reputation
These days, it seems that any shopping trip is met with pressure to sign up for a new account. Whether it be rewards, a credit card, or coupon lists, sales associates are trained to collect as much information as possible. For some this means deals on regular shopping tips. But for those who aren’t interested,... More »Should Stores Always Collect Customer Information?
The only thing that a customer remembers more than a bad customer service experience is an amazing one. When the average hold time across all sized businesses is 56 seconds—and 15% of callers hang up right around 40 seconds—it’s easy to fall in with the crowd and stick to that safe average. Meanwhile, 15% of... More »How to Be a Customer Service Unicorn
Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite. More »Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter
The content published on our personal social media accounts can impact our offline life in ways most of us are already familiar with. Based on how it’s curated, a simple photo on Facebook can be a wonderful, sharable experience or an unwelcomed update that friends, family and employment would rather not see. In this blog,... More »Personal Brand Management and Social Etiquette: 5 Top Tips
That’s what I read earlier today — that building a brand simply isn’t important anymore. In fact, the person who wrote this went so far as to say that brands “aren’t as important as the truth”. Whoa… wait a minute! Does that mean every business that’s building a brand is full of big, fat liars? ... More »Are Brands a Thing of the Past?
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