There are many risks involved in running a business. So many, in fact, that it’s often too easy to overlook some of them. Email security is all to easily forgotten about when assessing and managing risks. It does, however, pose a serious risk if not secured – so how do you go about lowering your... More »Are You Facing an Email Security Risk?
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When it comes to content marketing, should your business be creating and sharing more? Can you map content to sales results? Does your customer “bait” stand out from your competitors’? In a recent webinar, Ian Michiels, principal and managing director at Gleanster Research, dissected and discussed the value of inbound marketing and its synergy with... More »How to Link Content Marketing and Sales
When it comes to making money online, it’s all about finding a great niche market. It’s even better if you can find a way to make money in an industry that you are passionate about. It sounds silly but in the world of online marketing you can actually work on whatever you like as long... More »How to Make Money with Marvel Movies and Comics
Change is the one constant today. Making a difference is the key! I am amazed how quickly marketing information catches on and tails off. Think about the Harlem Shake. Is that in or is it a past fad? What about March Madness? Does anyone remember who made it to the Final Four? Are you watching... More »Making a Difference Today With Your Marketing
The importance of maintaining multi-channel customer service options Many company executives view mobile apps and social media as a new way to market products, but their customers see them as new ways to get service. Unfortunately, many companies lag behind customer expectations and fail to use the power of these new tools. Your customers want... More »Think Twice Before You Change The Channel On Customers
In a recent post at the SiriusDecisions blog, Jeff Lash wrote about seeing an advertisement for a cell phone that boasted about the phone’s 215 hours of battery life between charges. Mr. Lash noted that on a heavy usage day, he spends at most two to three hours on his phone and at that rate,... More »Why Improving Performance Doesn’t Always Create More Value
GoToWebinar: I’ll let you into a little secret. Every time I run a webinar I sell something. People buy from people they like. What better way to get people to like you than speak directly to them? I believe GoToWebinar is the ultimate one-to-many online presentation tools. Webinars are also a great email marketing list... More »6 Online Tools (Beyond the Blog) a Content Marketer Cannot Live Without
On March 15, three of the biggest names in content marketing strategy came together at a Google+ Hangout on Air to talk about something we all want more of: Money. Specifically, they discussed ways that marketers who are keen on content strategies can win the backing they need — and the budgetary support they need... More »9 Convincing Arguments to Win Your Content Marketing Budget
The Other Side campaign has modified road-side advertisements so they can be repurposed as the materials for homes of poor people in the country. More »Thailand billboards can be used to build homes when they’re not in use
In 1999, Joe Pine published a fascinating book, Mass Customization. It focused on transforming manufacturing, moving from mass produced products sold to mass markets, to more focused products manufactured for smaller markets-ultimately for individuals. In manufacturing, there is the concept of “lot size.” Essentially, that’s the quantity manufactured in a certain run. Products with exactly... More »Mass Customization, Creating “Markets Of 1″
In previous Vision6 blog posts we spoke about how to get noticed in the inbox and how to drive action by getting that all important click. If you haven’t seen the videos associated with these topics, take a quick moment to click on the links above and check them out. Particularly if you’re new to... More »How to Engage Your Subscribers With Email [Video]
WordPress has quickly become the preferred content management system around the world for both start-ups as well as established businesses. Many notable news outlets including The New York Times and CNN use this CMS to host their blogs, and Fortune 500 companies such as UPS and GM utilize this software to share product and service... More »Launching a Business Website Using WordPress
Profitability in the Contact Center? Definitely! Using What You Know to Find the Way From decades of owning my own businesses and years of providing management and leadership training and endless hours teaching people how to use contact center solutions strategically, some key lessons and “success mantras” stand out: It’s not what you know, it’s... More »A Path to Profitability in the Contact Center? Definitely!
Seventy-eight percent of consumers say that they only buy from businesses that make it easy for them to deal with, and a third believe convenience is more important than price. These are some of the results from a recent study conducted by Avaya and BT, and they highlight what has become a drastic change in consumer... More »The Value of Great Customer Service
If you are in the business of customer service and customer support – take note: It’s Customer Loyalty Month. What does this mean? Well, for one thing, it’s a great time to take a personal and company-wide inventory of just how well you are treating and servicing your customers. How would you rate your customer... More »Celebrate Customer Loyalty Month: Top 5 Customer Loyalty Tips