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The State of Content Marketing 2013 [Infographic]

Did you know: Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marke…

Best Gifts for Your Clients

Are you trying to play Santa on an elf's cash…

Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

When is an Animated Video Production Most Appropriate?
Business 2 Community - Sat, May 18, 2013 8:00 PM EDT
The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% more likely to... More »When is an Animated Video Production Most Appropriate?
The CMO’s Guide to the Chief Digital Officer
Business 2 Community - Sat, May 18, 2013 7:05 PM EDT
The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers. After outlining the market factors driving boards of directors and CEOs to create CDO positions, I’ll share three scenarios chief marketers can use to increase their relevance and influence whether they work with CDOs... More »The CMO’s Guide to the Chief Digital Officer
Five Tips for Writing Great Online News Headlines
Business 2 Community - Sat, May 18, 2013 7:00 PM EDT
The headline is often referred to as the most important part of a news story or feature. It’s almost always the first part of an article that a reader will see and research shows that four out of five readers will skip the copy if the headline doesn’t excite them. A well-written headline is arguably... More »Five Tips for Writing Great Online News Headlines
Random vs Planned Customer Service Experience
Business 2 Community - Sat, May 18, 2013 6:30 PM EDT
Every customer service experience action should serve a purpose in the overall customer service experience you want to deliver. The idea that your customer service experience actions should have a purpose suggests that it requires real planning in order to deliver the type of customer experience that makes a difference to your customers. Many people... More »Random vs Planned Customer Service Experience
How To Integrate Video Into A Robust Content Marketing Strategy
Business 2 Community - Sat, May 18, 2013 5:30 PM EDT
Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before... More »How To Integrate Video Into A Robust Content Marketing Strategy
Email Marketing Campaigns and Social Connections
Business 2 Community - Sat, May 18, 2013 5:16 PM EDT
With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. There is a tremendous amount of relevancy in business today and there are parts of... More »Email Marketing Campaigns and Social Connections
How To Win With Real-Time Marketing
Business 2 Community - Sat, May 18, 2013 4:00 PM EDT
As content marketing evolves, so do online audiences. With social media becoming an integral part of everything from education to entertainment, brands are learning that they can and should reach out to their audiences anytime, anywhere. Real-time marketing can be both inventive and successful —like Oreo’s Super Bowl power outage coup—but creating an environment in... More »How To Win With Real-Time Marketing
Manage Your Marketing: RFQs and RFPs in the Online World
Business 2 Community - Sat, May 18, 2013 3:30 PM EDT
If you are a marketer who does not work within a marketing department in a company, you know that receiving an RFQ (Request for Quote) or RFP (Request for proposal) is exciting. It’s also perhaps the most romanticized part of the marketing world. On AMC’s Mad Men, the really juicy scenes are when the various... More »Manage Your Marketing: RFQs and RFPs in the Online World
What Should I Charge? How to Find Your Price Point
Business 2 Community - Sat, May 18, 2013 2:30 PM EDT
One question that I am always asked when I am in mentoring mode is what should I charge? It is one of those questions that everyone agonizes over and the truth is there is no fixed approach that I have ever come across that is universally true, but my experience from starting a small business... More »What Should I Charge? How to Find Your Price Point
Let Your Newsletter Readers Subscribe by Category
Business 2 Community - Sat, May 18, 2013 1:00 PM EDT
Busy people ration their time and if you want to build readers for your brand, it pays to focus and be economical with your readers’ time. How to economise on time Many brands run web blogs and also newsletters. We recommend to many clients to re-purpose content which may have been originally written for a... More »Let Your Newsletter Readers Subscribe by Category
How to Ruin a Presentation in the Last 30 Seconds
Business 2 Community - Sat, May 18, 2013 12:30 PM EDT
Your speech is going great! You’re engaging, the audience asks great questions, they are loving your every word and then in the last 30-seconds you blow it. By doing one (or more) of these: Ending a presentation with Q&A Saying, “Well, that’s it.” Saying, “Thank you for your time.” Running off the stage with no... More »How to Ruin a Presentation in the Last 30 Seconds
Paid, Owned and Earned Media in Digital PR
Business 2 Community - Sat, May 18, 2013 12:00 PM EDT
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs,... More »Paid, Owned and Earned Media in Digital PR
How to Obliterate the Unsubscribe Rate of Your Lead Nurturing
Business 2 Community - Sat, May 18, 2013 10:00 AM EDT
Content Marketing Strategy Mistakes Email marketing is a complicated aspect of a content marketing strategy, no doubt about it. You are dealing with so many moving variables at once. The most important thing in this equation is your leads. We want them all to like us, love our products and services, and purchase from us... More »How to Obliterate the Unsubscribe Rate of Your Lead Nurturing
The Top 10 Content Marketing Strategy Lessons from the Last 15 Years
Business 2 Community - Sat, May 18, 2013 9:15 AM EDT
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing. Our solution: We created a monthly print newsletter focused on educating employees on... More »The Top 10 Content Marketing Strategy Lessons from the Last 15 Years
5 Hospitality Tips for Achieving Top Rated Customer Satisfaction
Business 2 Community - Fri, May 17, 2013 10:18 PM EDT
Even during a global recession, the hotel industry can thrive and often continue to grow by improving their customer satisfaction and customer service. People are still traveling for business or pleasure and looking for the best values for their money. Competition for new customers in the hotel industry worldwide is high and repeat business is... More »5 Hospitality Tips for Achieving Top Rated Customer Satisfaction

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Grow A Business

The State of Content Marketing 2013 [Infographic]

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

When is an Animated Video Production Most Appropriate?

The CMO’s Guide to the Chief Digital Officer

Five Tips for Writing Great Online News Headlines

Random vs Planned Customer Service Experience

How To Integrate Video Into A Robust Content Marketing Strategy

Email Marketing Campaigns and Social Connections

How To Win With Real-Time Marketing

Manage Your Marketing: RFQs and RFPs in the Online World

What Should I Charge? How to Find Your Price Point

Let Your Newsletter Readers Subscribe by Category

How to Ruin a Presentation in the Last 30 Seconds

Paid, Owned and Earned Media in Digital PR

How to Obliterate the Unsubscribe Rate of Your Lead Nurturing

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

5 Hospitality Tips for Achieving Top Rated Customer Satisfaction

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