I got married last November. It was a great day that was immortalized online via all of my social channels when my husband took his phone, pointed it at us, and said, “Time for our Wedding Selfie”. We’ve all done it – and on multiple occasions. We take a self-pic….or Selfie. Oxford Dictionary stated that... More »Brand Content in the Age of the Selfie
Grow A Business
Attract people to your trade show booth Trade shows make attendees think they need to take an Adderall once they get home from the show; they are suffering from some severe ADD. Trade shows tend to be overcrowded and overwhelming with people talking loudly, screens flashing images, and signs displaying eye grabbing exclamations!! Everyone is... More »The Art of How to Attract People to Your Trade Show Booth
I have become fairly accustomed to analyzing the behavior of our customers’ brand advocates in order to better serve our clients and develop our own Best Practices. Plus, it’s just interesting to understand what motivates people to do stuff for your brand that, to be honest, they don’t really have to do. Remember Abraham Maslow’s... More »Motivating Brand Advocates is as Simple, or Complicated, as Knowing What They Need
Does your business have marketing goals? If the answer is no I hope you have an alternative source of income. If your answer is yes then your business should be tracking conversions. But what is a conversion? One of the most common misconceptions about conversion tracking is that it only works for purchases made online.... More »Why Tracking Conversions for Your PPC Efforts Is a No-Brainer!
Your CEO demands measurable outcomes and accountability from your marketing department. But this is a more layered and complex issue than assessed at first blush, and tackling it can be intimidating. Historically, there has been a disconnection between marketing activities and business goals. Management may resist recognizing that marketing has a direct impact on the... More »3 Ways to Reconcile Marketing Activities and Business Goals
Recent advances in technology have made what were once enterprise-level-only business tools available for small businesses, most notably those for marketing. Never before have small businesses been able to control marketing outreach as they can today, putting themselves in front of customers in a targeted fashion and maintaining dialogue with customers via various touch points.... More »4 Big Opportunities for Channel Organizations in 2014
Apologizing is never an easy thing to do. Even if it comes quickly to you, being humble and accepting blame is still a tough thing to swallow. After all, you have to admit that what you did was not only the wrong thing to do but so wrong it hurt someone physically, mentally, or spiritually.... More »Finding the Best Way to Say “Oops, Our Bad”
Not only should you be writing articles for your B2B content marketing, but there are other media types you could be using too. The two best other media types are video and audio. Video can be done in two fashions. It can be done with voice over a PowerPoint presentation, or you can also use... More »15 Reasons B2B Content Marketing Fails – #8 Not Using Video and Audio
Here are the most popular forms of content marketing assets, as well as advice on when to use them. More »7 Highly Promotable Forms of Content Marketing
If you run a business and you’re looking for something to invest in, damn near every decision maker will ask every time for a strategy that is proven to be successful, particularly in marketing. A sure thing is always appealing, but game changing campaigns and tactics are the ones that challenge marketing and excite consumers... More »Reactive Marketing or Proactive Marketing: Building a New Horse
The way you tell a story matters. Those big gray blocks of text simply don’t connect with the audience; more and more, the focus is on creating a great user experience – that’s what makes a story connect. And that means paying attention to the visuals. That’s the focus of branding guru and author Laura... More »In Content Marketing, Is A Picture Worth A Thousand Words?
In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. It was in this spirit that we at Act-On first set out to do a monthly... More »2013 Marketing Survey Results: What Worked Best?
From Star Wars kid to Numa Numa, the Internet has seen its fair share of viral videos. And when creating your own YouTube or Vimeo hit, a little guidance can go a long way. Here are fifteen examples of viral brilliance that’ll help get your creative juices going. Ikea – Herding Cats Sometimes embracing chaos... More »15 Brilliant Viral Videos To Get Your Wheels Turning
Quality content can be a great way to drive leads for your business. One of the reasons content is such an effective tool is because there are multiple ways it can attract leads. Some types of content help to build awareness, while others create trust and actually get people to take action. That type of... More »Everything You Need To Know About Writing Content That Drives Targeted Leads
The Content Marketing Institute and MarketingProfs recently published their annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report. Looking back at 2013 and ahead to 2014, the study revealed many intriguing B2B content marketing statistics. You will definitely want to check it out for yourself, but below are a few key findings to... More »B2B Content Marketing Statistics and Trends: How Do You Measure Up?
- iBeacon and 5 Reasons Why MLB is the Right Brand to Succeed Business 2 Community