Remember back in science class when you dissected a worm and saw exactly how all the parts worked? A bit gross, but fascinating. We’re happy to say there will be no scalpels today, but we will examine the parts that make up an effective email: From Label – This should be your company name as... More »The Anatomy of an Effective Email
This weekend, my fiancée and I started researching honeymoon trips. And it’s an exciting time for a few reasons: We’re obviously thrilled to get married, and we can’t wait to spend some quality time together on our honeymoon. But I won’t lie. While we were researching honeymoon destinations, I got ticked off. We were looking... More »3 Ways Travel Needs to Personalize Now
We all have moments in our writing lives when we’re assigned a topic that sounds like a never-before-heard-of foreign language that we are tasked with learning to speak in a laughable amount of time. Sound familiar? Welcome to a typical day in the life of a content creator, especially one that is just starting out... More »How to Write Compelling Content Without Being an Expert
Content Marketing is no grand, complicated new science that you need to get all stressed about. It is the mere development and distribution of the reasons why your target customer or audience should want to choose your wares over those of another. Your job is to paint a picture in the minds of those who... More »Don’t Freak Out About Content Marketing
Being a professional digital marketer, I am also in the business of client education. The digital space is an ever-evolving landscape that requires almost constant attention to stay ahead of the curve and to keep up with the latest best practices. As you can imagine, when you’re asking a client to either spend money, or... More »Fast Food vs Mom’s Home Cooking (or SEO vs Inbound Marketing)
I was looking at my editorial calendar the other day, and saw that by the end of the month I was going to run out of blog topics. One of my marketing tasks is to visit the calendar every couple of weeks and add some topics going forward, so that I always have something ready... More »Take Charge of Your Content Strategy
Big time marketers will think I’m crazy for saying this, but here’s how I got my first 1,000 subscribers: face-to-face conversation. That’s right. I personally invited a thousand people to be on my list. Yes, my list growth was slow. It took years. If you don’t have that kind of patience, you can stop reading... More »A Personal Approach to B2B List Growth
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an... More »What the Crumbling State of the Media Means for Digital Marketing
When we talk about cross-channel marketing, we’re talking about aligning branding, messaging, offers, and timing across multiple channels. The two most important channels to align are email and social media. Social is increasingly important as a driver of cross-channel, full-lifecycle engagement – and email still delivers the most revenue and best ROI. Here are four... More »Four Steps to Aligning Email Marketing and Social Media
Within the past ten years or so, the drinking habits of Americans shifted from an emphasis on soft drinks to bottled water, wines, and spirits. A number of widespread and smaller niche trends abound in wine, beer, and spirits right now, affecting consumer drinking habits and influencing how people celebrate. Take a look at some... More »6 Trends Beverage Marketers Can’t Ignore
Parody is a legal cheat. By using online parody videos, businesses can use the fame and reputation of an established brand to bring themselves publicity and notoriety. If you are a small business with a tight budget then parody videos can be a fantastic way to make a noise. In this article we are going... More »Somersby Cider Used Apple Store Parody to Achieve Viral Video Victory
Content marketers who want to be successful today face one major obstacle: scaling high-quality content production. Outsourcing the volume of content you need can be expensive to produce and difficult to manage, while relying on your marketing department to output several high-quality blog posts a week can lead to quality issues and burnout. However, you... More »Transform Your Team into Epic Content Creators: 6 Steps
I was reading an article by Flavio Martins on The Impact of the Customer Service Information Revolution and it got me thinking about all of the different ways companies are managing their customer service now. Many business are still sticking to the traditional phone support or, if you have a physical location, in person support methods – both of... More »The Changing Landscape of Customer Service
My cousin recently gave birth to her first child, a baby girl named Kendall. Recalling the countless hours we had spent reading to our son, my husband and I invested a happy afternoon selecting a mini library to welcome our new family member. As so often happens to me, I couldn’t help relating this experience... More »Go, Marketer. Go! Some Lessons From Children’s Books
The events of the Boston Marathon this week and the images that emerge of people helping people, of the spirit of a community coming together in crisis, causes me pause to reflect on perhaps the most important attribute of customer service leadership: helping people. If your customer service isn’t rooted in hiring, training, developing and... More »In Customer Service The People Matter Most
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