Why is that a terrible title? Obviously, it’s totally unprofessional. We all know not to swear in a job interview (“my last boss was a ?$@*!”), respond with slang to our grandparents’ jokes (“LOL, Nana!”), or use business-related terms in describing our weekends with friends (“I’m not sure how much ROI I’ll get on those... More »Words Matter, Like, Kind of a Lot
Grow A Business
You wouldn’t hastily create a title for your business after months of planning, would you? Probably not. So don’t do the same with your blog. A title is everything. It is your audience’s first impression with your content and I hate to say it but they’re fickle friends. As a blogger you need to take... More »7 Tips On How To Create A Blog Title That Resonates
Where were you when Google shook up 2013 with its “Hummingbird” update? You may soon find it’s an important date to remember as it heralded a time when genuine content skyrocketed in search engine results, to the benefit of users all over the globe. And that’s just what caused sporting goods brand REI to outrank... More »Yes, Your Business Can Outrank Major Websites with Content (Even B2B!)
Whether you are a Millenial nearing graduation and looking to enter the workforce, or a seasoned professional looking to up your game, personal branding has to be a part of your arsenal. Below are the top 10 free ways to improve your personal brand in less than 24 hours. 1. Avoid embellishment There is a... More »10 Ways To Improve Your Personal Brand (In Less Than 24 Hours!)
When I first launched the Nuclear Chowder Marketing website, I had a couple of very specific goals. First, I wanted to demonstrate that money loves speed. The second was to test some new and popular marketing strategies. I will explain both of these goals in a moment. But first, the reason this turned into podcast... More »The Only Marketing Method That Works
“Hello, Bridget? It’s Broken Website Bob. I have a problem; I think my website is broken. I can see that people come to my site and they don’t ever contact the sales team. I have this great website and it doesn’t seem to be working. I need your help!” Your website isn’t generating leads, people... More »My Website’s Broken: When Too Much Content Can Hurt Lead Generation
Customer experience: it’s been a big buzzword for years now, but mostly just that – something talked about, watched and waited upon, but never acted on – until now. According to Forrester Principal Analyst Kate Leggett in a new report, Navigate the Future of Customer Service in 2014, customers are becoming increasingly dissatisfied because organizations... More »14 Must-Read Stats that Emphasize the 2014 Customer Experience Imperative
Stock photography permeates the advertising industry like a rotten egg. We’ve all seen these overused images in email newsletters, on websites, even in fliers and postcards that we receive offline. The pictures that aren’t overused tend to be completely absurd. Check out those overly enthusiastic business people. Did they all get raises? Is it hump... More »Cliched Stock Photography – And Why Good Designers Avoid It!
When it comes to online business, you have to do what you can with the tools and skills at your disposal, from PPC ad optimization to metric data collection. However, successful web site marketing means making the most of the technology behind it. And to do that means possessing extensive knowledge about your tech and... More »Technology in Online Business Marketing
Whether you like it or not, Google is a force to reckon with. If your website needs to score over others, it has to rate high on Google search engine; so embrace this fact and move ahead. More than a billion visitors get onto Google every month, with queries pouring in every second and lakhs... More »What Online Businesses Need to Know About Google
In the past, we scoured the interwebs for those who are influential and knowledgeable about topics such as Big Data, Analytics, Mobility, Cloud Computing, Finance, Sales and Marketing, and Human Resources…and we’ve done it again. This time, we’re focusing on trends and topics that are changing the way we do business, interact with others, and... More »Top 60 Customer Experience Influencers
As Bert Jacobs, CEO of Life is Good, explains it- he and his brother never set out to change the world back in 1989 when they founded the company. They simply wanted to sell t-shirts and earn a profit. Retail was once a fairly straightforward business governed by the simple laws of supply and demand... More »Life Is Good Redefines Retail Through Joy [VIDEO]
Think back ten years ago. How did you make your buying decisions? Personally, I remember sifting through the Sunday paper for ads on upcoming sales from some of my favorite retailers. I also recall purchasing a product that was not exactly what I wanted, but it was good enough for that moment. Long gone are... More »Are You Ready For A Customer Experience Revolution?
In my recent post about the hoo-ha surrounding guest blogging, I explained the types of content marketing activity that are likely to be regarded as spam by Google. Now you can see some action being taken against websites that encourage that kind of activity. Could your site be penalised or lose rankings in search results... More »Why Gamble With Your Website Reputation?
It is a cycle we see too often: companies grow successful; an industry matures adopting many common practices, some good and some bad. Then these companies get complacent and fall asleep at the wheel. They stop innovating and often try to take advantage of consumers because of their position. And by doing so, they and... More »Innovation – How Silvercar is Disrupting the Car Rental Business
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