Age may not just be a number, as we are often led to believe. Your age is a major part of your identity. People of same ages have similar things in common. For example historical events they have lived through, brands from their childhood, or common cultural heroes or superstars. Smart marketers realize these commonalities... More »On Age Demographics
There are two primary sources of this imagery: consumers and brands. Instagram is heavily biased toward user-generated content — photos taken in the moment by consumers eager to share their lives. For example, Instagram users tag Starbucks in images over 10,000 times daily. Conversely, Pinterest is dominated by images supplied by brands. Over 85% of... More »Marketing Evolution: How Brands Can Move From Text To Images
CMOs and their teams are starting to realize that there is only so much optimization they can do around the marketing spend to drive website traffic without looking at how those visitors are converting on the website—but they’re waking up slowly. In Gartner’s U.S. Digital Marketing Spending Report for 2013, marketing leaders reported that the... More »Conversion—Not Just for Web Teams Anymore
As technology becomes more and more important for businesses these days, it also becomes essential for a business to have a company website. This is especially true if you’re targeting customers from all over the world. Now, if you already have a company website, but it doesn’t seem to be doing much for your business,... More »5 Website Tips To Attract New Customers and Retain Old Ones
In my tween years I was a huge fan of the WWE (then the World Wrestling Federation). I would watch every episode of Superstars of Wrestling and Saturday Night’s Main Event, among other various WWE programming. I’d watch all the pay-per-views on VHS days later, since my parents wouldn’t splurge to watch it live (I’m... More »Getting Marketing Miles Out of Your Superfans
Today’s post is about realism, which is the opposite of the magical thinking. Wikipedia defines magical thinking as “…thinking that one’s thoughts by themselves can bring about effects in the world or that thinking something corresponds with doing it.” In the world of marketing and sales, magical thinking is confusing what you want to happen... More »The Dangers of Magical Marketing Thinking
Are you looking for a way to build a memorable personal brand with a resume that stands out from the others clamoring for attention? If you want to brand yourself with personal brand attributes like creativity, confidence, and strong, independent thinking, take a good look at Jocelyn Wallace’s visual resume. Jocelyn Wallace’s visual resume is... More »Resume Tips for Projecting a Creative Personal Brand
My new favorite podcast is Social Pros – “The Show For Real People Doing Real Work In Social Media.” A recent episode of this podcast sparked this blog post. At 41:00 in the episode, Jay Baer remarked that asynchronous communication (e.g. email and social media) is more efficient and that’s why people use the phone... More »Rudies All Around
The Optimal Approach The practice of web site design is, above all, something of a business-related science. This is often lost on a lot of online business pros that think creating a web site is all about projecting a certain kind of image to the public about one’s business. That aspect is certainly important, but... More »Design and Tech: Using Your Web Site Design Practices to Boost Your Online Marketing Presence
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and ultimately useful information for our readers. But, we live in the world of the internet, and no matter how beneficial our... More »The Secret to Content Optimization for People and Search
If you are like me, when you think of a ‘one-hit wonder’ you will remember the Chesney Hawkes’ classic “I am the one and only”. Like a self-fulfilling prophesy, that song was his only hit. I don’t know the whole story but I imagine the record company stumbled upon this young man and his catchy... More »Is Your Video Production a One-Hit Wonder?
Tapping Into Your Good Roots Money. The big green. Moola. The source of international economic harmony. And the root of all evil. Wait, what was that last one? Well, accusing money of being the root of all bad things on Planet Earth is often warranted. Greed and the desire for money have led to a... More »Cost of Success: Being Your Own Best Financial Analyst in Online Business
Sometimes a company has a superior product as compared to all the other competitors. There is also the “killer product” scenario like the Xerox copier vs. the mimeo machine. Unfortunately due to global competition and advanced manufacturing technologies, it is very difficult to sustain a competitive advantage by product alone. In today’s markets a competitor... More »Can You Sustain a Competitive Advantage by Product Alone?
Start by Focusing on Employees, Not the Customer How do you turn a good idea for a corporate culture into reality? By building an employee-centric workplace. An amazing customer service culture begins by first amazing the employees. Ace Hardware, the chain of retail stores known for their helpful service, is a perfect role model for... More »Operationalizing a Customer Service Culture
Beer, wine and spirits brands make up a huge $197 billion industry, one that inherently overlaps with the celebrations industry, a $38 billion market. In our latest white paper, we analyzed the role of liquor in holidays and special occasions, and here we’re zeroing in on the inextricable link between beer, wine & spirits and celebrations.... More »Connecting Alcohol Brands to the Celebrations Industry
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