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Six Ways Accountants Can Use Content To Boost Their Bottom Line

As a former accountant I recognized that there is a knowledge gap in the marketplace. After getting a Master’s degree in acco…

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How to Increase Sales Revenue: 7 Strategies for Smart Marketing
Business 2 Community - Thu, Apr 25, 2013 10:10 PM EDT
In many ways, sales departments and marketing teams are working toward the same, common goal—that is, they both want to know how to increase sales revenue. A smart and strategic online marketing campaign can prove highly effective in the pursuit of this goal—and cost-effective, to boot. For businesses wondering how to increase sales revenue, then,... More »How to Increase Sales Revenue: 7 Strategies for Smart Marketing
Hiring, Training and Continuously Measuring for Proper Staffing
Business 2 Community - Thu, Apr 25, 2013 10:05 PM EDT
Regardless of the service being provided (whether it be sales, support or anything else), one of the most important factors to ensure your customers are satisfied is to have the right staff responding to the contacts. Hiring, training and continuously monitoring are all essential elements to ensuring you are keeping your customers happy. Hiring: It... More »Hiring, Training and Continuously Measuring for Proper Staffing
True Online Success Is Like HD TV
Business 2 Community - Thu, Apr 25, 2013 7:00 PM EDT
One of the most common discussions we have with our clients is around the idea of “success”. We often ask clients how they have been classifying online success, because it’s become a bit of a flexible term. Some clients look solely at web traffic or simply keep an eye on their Twitter follower count. If... More »True Online Success Is Like HD TV
Marketers Take a Big Risk by Using “Dirty” Call Tracking Numbers
Business 2 Community - Thu, Apr 25, 2013 6:30 PM EDT
One of the main challenges faced by many businesses is tracking responses from various sources of advertising. Whether they are advertising online or offline, the importance of gathering data from those sources—radio ads, television ads, PPC ads, mobile, print, etc.—is critical: whole marketing strategies are constructed based on this data, and it’s essential that the... More »Marketers Take a Big Risk by Using “Dirty” Call Tracking Numbers
A Guide to Google Adwords Extensions: Enhance Your PPC Campaigns
Business 2 Community - Thu, Apr 25, 2013 6:00 PM EDT
Some of the least used but most beneficial features in Google Adwords are Extensions. These are additional features to your regular ads that can help enhance your presence, or make it easier for customers to get what they need. While not all of these features can and should be used simultaneously, many of them work... More »A Guide to Google Adwords Extensions: Enhance Your PPC Campaigns
Will it Bloat?: How Outlines Give Us Clues About The Length of Our Articles
Business 2 Community - Thu, Apr 25, 2013 5:40 PM EDT
Note: Creating content that informs and engages your target audience is a main ingredient to any successful online marketing strategy. It allows you to develop relationships, demonstrate your expertise, and extend the reach of your business online. One of the best ways to create great content (and save yourselves tons of time and energy in... More »Will it Bloat?: How Outlines Give Us Clues About The Length of Our Articles
Customer Loyalty: Starring the Sales Team
Business 2 Community - Thu, Apr 25, 2013 5:35 PM EDT
When thinking about who in the organization has the biggest role in creating loyal customers, we typically think of the after-sale service and support teams. But the sales team has a critical role to play as well. In fact, recent research shows that of four drivers of customer loyalty (company and brand impact, product and... More »Customer Loyalty: Starring the Sales Team
Tips for Creating a Successful “Job Research” Site
Business 2 Community - Thu, Apr 25, 2013 5:05 PM EDT
Everyday millions of people are using the search engines to look for jobs and new ways to make money online. While it’s quite the task for people looking to find work, it can also be an opportunity for you to not only help individuals in this process but also to start a business site of... More »Tips for Creating a Successful “Job Research” Site
Keep Your Customers and Keep them Happy
Business 2 Community - Thu, Apr 25, 2013 4:55 PM EDT
Customers are loyal to their favorite brands. But what makes those well-known brands a favorite? In many cases that loyalty is built on customer expectations of quality, service and results. Today, with brands coexisting online and in brick-and-mortar stores, customers continue to expect more from brand names wherever they find them—or else they pick new... More »Keep Your Customers and Keep them Happy
Content Marketing – Using Content to Win Business and Build Trust – Part One
Business 2 Community - Thu, Apr 25, 2013 3:50 PM EDT
Content Marketing uses content to attract new business, educate existing and new clients, and build value for you as a trusted expert in your industry. Robert Rose from Content Marketing Institute puts it this way… “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you... More »Content Marketing – Using Content to Win Business and Build Trust – Part One
Getting Customers to Your E-Commerce Store
Business 2 Community - Thu, Apr 25, 2013 3:40 PM EDT
Attracting people to your e-commerce store isn’t as easy as you might think. Chances are, by the time you’re reading this, you’ve splashed out on the platform that’s best for your product and you’ve invested in some good networking opportunities. Now, all you’ve got to do is wait for people to hunt you out, right?... More »Getting Customers to Your E-Commerce Store
Why Your Professional Services Marketer Needs Mentoring
Business 2 Community - Thu, Apr 25, 2013 3:35 PM EDT
In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. I felt fortunate to have landed a job that would actually be relevant to everything I... More »Why Your Professional Services Marketer Needs Mentoring
What Should Go Into Creating An Inbound Marketing Website
Business 2 Community - Thu, Apr 25, 2013 2:50 PM EDT
If you want a new website tomorrow, next week or even next month there are plenty of vendors and designers who will be happy to bang out a new website for your business. But if you want a website that gets your business found, actually generates leads and helps you close more sales, then you should... More »What Should Go Into Creating An Inbound Marketing Website
SoLoMo in Action: Fixing My Sump Pump
Business 2 Community - Thu, Apr 25, 2013 2:45 PM EDT
I’ve written and thought a fair bit over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I fully realize its value. For those of you looking for a real world... More »SoLoMo in Action: Fixing My Sump Pump
6 Golden Rules to Improve Marketing Performance Management (and Earn Your CEO’s Trust)
Business 2 Community - Thu, Apr 25, 2013 2:30 PM EDT
J. Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Well, it turns out, a quote like this wouldn’t fly in today’s leading organizations. Recent research from Fournaise Group (see prior post “CMOs: With Your New Great Power Comes New Great ROI Responsibilities”) revealed... More »6 Golden Rules to Improve Marketing Performance Management (and Earn Your CEO’s Trust)

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YOUR FRIENDS' ACTIVITY

Grow A Business

Six Ways Accountants Can Use Content To Boost Their Bottom Line

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

How to Increase Sales Revenue: 7 Strategies for Smart Marketing

Hiring, Training and Continuously Measuring for Proper Staffing

True Online Success Is Like HD TV

Marketers Take a Big Risk by Using “Dirty” Call Tracking Numbers

A Guide to Google Adwords Extensions: Enhance Your PPC Campaigns

Will it Bloat?: How Outlines Give Us Clues About The Length of Our Articles

Customer Loyalty: Starring the Sales Team

Tips for Creating a Successful “Job Research” Site

Keep Your Customers and Keep them Happy

Content Marketing – Using Content to Win Business and Build Trust – Part One

Getting Customers to Your E-Commerce Store

Why Your Professional Services Marketer Needs Mentoring

What Should Go Into Creating An Inbound Marketing Website

SoLoMo in Action: Fixing My Sump Pump

6 Golden Rules to Improve Marketing Performance Management (and Earn Your CEO’s Trust)

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