If a company is not marketing their products, then the people will not be aware of them. In order to gain recognition, a company needs to advertise their wares and services to the masses. However, that is easier said than done. A company is not the only company around; they have competition and in a... More »The Marketing Strategist Guide—Email Marketing Services
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As a Content Promotion Specialist, I cannot tell you how pleased I am that I set up Google Alerts to both monitor and build brand awareness for my clients. While there are hundreds of ways to measure the performance of your social media campaigns out there (Sprout Social, Hootsuite), check how your keywords are performing... More »Monitoring Brand Awareness Using Google Alerts
Marketing is getting the details right. And its always the simple things that companies mess up. Let me give you an example. As you may know, I travel quite a bit. I’m a big believer in maximizing my travel by being a loyal brand consumer…which gains me status, points and makes my travel life easier... More »Marketing is Getting the Details Right
If you’re not listening to your current or potential customers on social media, you’re not only missing out, you’re missing opportunities. People aren’t taking smoke breaks anymore; they’re taking social media breaks. My friends even use hashtags in daily conversation! When I post a photo on one of my social media profiles, I immediately ask... More »Ever Wondered Who’s Gossiping About Your Brand?
Marketing automation has the potential to increase efficiency of marketing and sales activities, as well as generate more revenue from your marketing investment. But there’s one thing that holds back every marketing automation program or campaign: creative production. Traditionally, creative production—email, web and brochure design—took up the bulk of any marketing department’s time. In the days... More »Forget 80/20: Here’s a 50/50 Rule for Marketing Automation
Winning in the marketplace comes with a lot of hard work and sustained effort. It is easy to fall into the habit of winning. Though it is a great feeling, one should be very cautious about a few things. This winning habit could make your sales teams feel unbeatable, which could lead them to slowly... More »Do Your Customers Feel Bullied?
Any page of content you write is wasted without providing somewhere for your readers to go. Crafting the perfect call to action in text doesn’t have to be rocket science – in fact, if your website is already optimized for SEO, then you’ve got a roadmap for CTAs already. Using this roadmap, you’ll have a... More »Fair or Fowl? Crafting a Clear Textual Call to Action That Wins
Over the past few years I have been giving a speech about the “six layers” of customer engagement. It has been a hit with my audiences and it occurred to me that I have never shared this idea with you. So, let’s change that. We are in the process of creating increasingly complex layers of... More »The Future of Business: Six Layers of Customer Engagement
The other day I died. I felt OK. I got out of bed, fed the dog, and logged on to check my email. After deleting the irrelevant ones (which was most of them) I clicked on my “alert email” from TalkWalker, only to discover that I had died. Well, OK, it wasn’t really me, but... More »The Importance of Monitoring Your Brand (and Yourself) Online
Content marketing is the new darling of Internet Marketers. After years of trial and errors marketers have at last understood the value of having an integrated content marketing strategy. In order to succeed with content marketing you need to create an effective content marketing strategy and then implement it successfully. Content Marketing Machine Marketo uses... More »How to Build a Content Marketing Machine: Part I
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has... More »How to Unleash the Power of Content
While there are major differences between content marketers and journalists, the two groups do have one important thing in common: They want to make their writing the best that it can possibly be. This requires a whole lot more than just writing nice turns of phrase. It requires doing research, reading widely, and interacting with... More »5 Content Creation Lessons From Journalists
After talking at the PR Newswire event on visual storytelling, it occurred to me that I missed the obvious. People gravitate to the PR profession for two reasons, they like to write or they like to interact with others. In either case, the visual part of communications is an afterthought at best. They perceive areas... More »Six Sources to Inspire Your Visual Storytelling Side
When you hear Inbound Marketing, what do you think of first? Content, right? It is undeniable that content is a major ingredient for inbound marketing. It’s easy to forget, though, that it is only ONE of many ingredients in the inbound marketing recipe for success. There are many elements of an Inbound Marketing Recipe. For example,... More »Social – A Key Ingredient For Your Inbound Marketing Recipe
By now, you have so much content on your website. You don’t want to waste it. Using it once and then moving on doesn’t seem very efficient. You need to take old content and use it in innovative ways. You have a tremendous amount of opportunities at your fingertips. There are certain rules that you... More »Giving Your Old Content New Mileage