When I first launched the Nuclear Chowder Marketing website, I had a couple of very specific goals. First, I wanted to demonstrate that money loves speed. The second was to test some new and popular marketing strategies. I will explain both of these goals in a moment. But first, the reason this turned into podcast... More »The Only Marketing Method That Works
Grow A Business
“Hello, Bridget? It’s Broken Website Bob. I have a problem; I think my website is broken. I can see that people come to my site and they don’t ever contact the sales team. I have this great website and it doesn’t seem to be working. I need your help!” Your website isn’t generating leads, people... More »My Website’s Broken: When Too Much Content Can Hurt Lead Generation
Customer experience: it’s been a big buzzword for years now, but mostly just that – something talked about, watched and waited upon, but never acted on – until now. According to Forrester Principal Analyst Kate Leggett in a new report, Navigate the Future of Customer Service in 2014, customers are becoming increasingly dissatisfied because organizations... More »14 Must-Read Stats that Emphasize the 2014 Customer Experience Imperative
Stock photography permeates the advertising industry like a rotten egg. We’ve all seen these overused images in email newsletters, on websites, even in fliers and postcards that we receive offline. The pictures that aren’t overused tend to be completely absurd. Check out those overly enthusiastic business people. Did they all get raises? Is it hump... More »Cliched Stock Photography – And Why Good Designers Avoid It!
When it comes to online business, you have to do what you can with the tools and skills at your disposal, from PPC ad optimization to metric data collection. However, successful web site marketing means making the most of the technology behind it. And to do that means possessing extensive knowledge about your tech and... More »Technology in Online Business Marketing
Whether you like it or not, Google is a force to reckon with. If your website needs to score over others, it has to rate high on Google search engine; so embrace this fact and move ahead. More than a billion visitors get onto Google every month, with queries pouring in every second and lakhs... More »What Online Businesses Need to Know About Google
In the past, we scoured the interwebs for those who are influential and knowledgeable about topics such as Big Data, Analytics, Mobility, Cloud Computing, Finance, Sales and Marketing, and Human Resources…and we’ve done it again. This time, we’re focusing on trends and topics that are changing the way we do business, interact with others, and... More »Top 60 Customer Experience Influencers
As Bert Jacobs, CEO of Life is Good, explains it- he and his brother never set out to change the world back in 1989 when they founded the company. They simply wanted to sell t-shirts and earn a profit. Retail was once a fairly straightforward business governed by the simple laws of supply and demand... More »Life Is Good Redefines Retail Through Joy [VIDEO]
Think back ten years ago. How did you make your buying decisions? Personally, I remember sifting through the Sunday paper for ads on upcoming sales from some of my favorite retailers. I also recall purchasing a product that was not exactly what I wanted, but it was good enough for that moment. Long gone are... More »Are You Ready For A Customer Experience Revolution?
In my recent post about the hoo-ha surrounding guest blogging, I explained the types of content marketing activity that are likely to be regarded as spam by Google. Now you can see some action being taken against websites that encourage that kind of activity. Could your site be penalised or lose rankings in search results... More »Why Gamble With Your Website Reputation?
It is a cycle we see too often: companies grow successful; an industry matures adopting many common practices, some good and some bad. Then these companies get complacent and fall asleep at the wheel. They stop innovating and often try to take advantage of consumers because of their position. And by doing so, they and... More »Innovation – How Silvercar is Disrupting the Car Rental Business
There have been a few attempts to define structured content strategy. In times passed, people used this to refer to creating content for different devices. Fortunately most sites are responsive now and you can give people a consistent experience in viewing your content. The whole philosophy of mobile first, in my opinion, was a worry... More »The Ultimate Introduction To Structured Content Strategy For The Web
While in Sweden to watch our juniors try to reclaim hockey gold, I had an interesting experience in a Swedish grocery store. Most of the customers were walking around with hand held scanners that were available at the store’s entrance. When I asked one of the employees what the scanners were for, I was told... More »Using Your Intranet to Increase Customer Satisfaction
Before the web, writing a letter, an article, or even a book was straightforward. It was all about the content. These days your writing is likely to be published on the web, at least a portion of it, and that changes everything. Why Writing for the Web is Different In addition to building your audience,... More »Writing for The Web: 3 Important Tips
Allow me to kick off your Valentine’s Day with a sugary dose of awkward… A few years ago, my good friend and I were both in committed relationships. Our little foursome was a tight-knit group, so as the days to Valentine’s grew fewer, we decided all of us would celebrate together. Sounds sweet, right? Here’s... More »Irrelevant, Unnatural Content Makes any Holiday Awkward
- Power Pedicures: The New 'Golf' for Businesswomen? Entrepreneur
- Calculate Your SXSW ROI (Interactive Infographic) Entrepreneur