Have you ever visited a webpage and immediately clicked the “back” button to leave it because it wasn’t appealing to you? The way your brands WebPages look, whether it’s your homepage, blog or press releases make a difference in who arrives, who stays and even who buys. I remember me sharing tips for successful Online... More »7 Tips to Give Your Landing Pages a WOW Effect
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If your business has a website, you’ve probably been hearing a lot about responsive design lately. After all, Mashery has called 2013 the Year of Responsive Web Design. But, what exactly is responsive design and how can it make your website better? In a totally non-techy nutshell, responsive design means that elements on the page... More »Does Your Business Need a Responsive Website Design?
How often have a business’s contact center agents been hung up on or yelled at because of a frustrated customer that was on hold forever or had been transferred to a bunch of different departments and didn’t get an answer? For many companies, the answer is probably a lot, especially if the technology isn’t helping... More »Contact Center Technology Must Meet Consumer Needs
Just over the last few years, countless reasons have been given to explain why print advertising is no longer a sensible marketing investment. First, there was social media marketing. Then there were all of the “bright and shiny objects” that fall under the social media umbrella. Foursquare, the platform that allows you to “check in”... More »Manage Your Marketing: The Importance of Industry Publications
WordPress is well known as a great blogging tool that creates beautiful blogs or websites for free. This sounds great, but what exactly can WordPress do for you? If you run any type of business, then your website is probably an important part of your business and your business strategy. WordPress allows you to easily... More »Useful Facts About WordPress
Heading into 2014, Google’s move to make keywords unavailable touched on a topic that we’re actively covering – the widening overlap between Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO). Now, we’re not going to talk about tactics to overcome (not provided) – you can view our take on that here – but it’s... More »SEOs vs CROs: Are They Really the Same People, Now?
Are You Wasting Time on Content? Before you create a single piece of content, it might be headed for failure. Why? The world’s most interesting content does no one any good if it never finds an audience, which is why content distribution isn’t just half the battle, it is the battle. And a battle it... More »3 Reasons Your Content May Be Doomed From the Start and What To Do About It
Earlier this week, I was asked exactly what Search Engine Optimisation is…a surprisingly difficult question to answer if the other person doesn’t have a lot of digital knowledge and doesn’t have a lot of time! The person who I was talking to had neither, so I came up with the below. Hopefully you will be... More »15th November 2013 – The Three Pillars of SEO
As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. The digital affinity of consumers, who once were bound by a very tactile customer experience... More »5 Ways CMOs Can Master Their Online Customer Experience
Twitter made headlines in recent months after announcing that it’s going to support retargeting ads. Following Facebook’s lead, Twitter will experiment with using people’s behavior to tailor ads on their network. If the two biggest social networks are doing it, then retargeting ads must be the future of online advertising, right? They have been embraced... More »Are Retargeting Ads the Future of Online Advertising?
What is inbound marketing’s role in your business? In a world that is so big, how do we master the realm of marketing? There isn’t just one way to do it; there are tons of ways to market. In marketing, there are tricks, topics, methods, strategies and techniques that are involved to market your company... More »What Is Inbound Marketing? Good Question That We’ll Answer Now
Traditionally, the notion of online identity is that it must be protected and safeguarded by the individual it belongs to. As users’ Internet habits evolve, however, we’re seeing a greater shift in online sharing: consumers are posting personal photographs, life event updates, and more across their social channels. This shift towards a more connected, open... More »How Businesses Can Leverage Online Identity to Boost ROI
One of the most effective ways to drive quality traffic to your website and landing pages is through pay-per-click campaigns. And although PPC campaigns can be launched quickly and easily, many businesses find it difficult and time consuming to manage overtime on their own. Are we optimizing for the right keywords? Are we spending too... More »Dirty Little Secrets Your PPC Vendor Does NOT Want You To Know!
Google Hangouts for small businesses Engaging clients or prospects has become one of the most important aspects of small businesses today. It is essential to building brand/customer loyalty and social sharing (which I believe is the new word of mouth). One of the most popular ways to engage clients and prospects is through the use... More »Google Hangouts to Creatively Engage Customers
Marty Weintraub is the Founder & Evangelist of aimClear® an international online marketing agency, dominant in audience targeting and customer acquisition. aimClear works with a range of inspired businesses from iconic brands to guerrilla startups. After piloting aimClear to INC. 500 status as CEO, Marty is now focused on guiding aimClear’s extensive training programs, defining... More »Marketing in 5: Marty Weintraub on the Future of Online Advertising