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11 Ways to Collect Customer Feedback

Question: What’s the best way to collect customer feedback on new products or services? Question by: Ashley Be the Customer “…

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Checklist: 5 Things to Do Before 2012

Before you ring in 2012, you'll want to get a…

Content Marketing: 5 Challenges and Solutions
Business 2 Community - Thu, May 23, 2013 1:00 PM EDT
Companies are constantly being bombarded with messages telling them to ‘create more content’, ‘educate and engage your audience’, ‘become a publisher’ and so on. Yet most of them face huge challenges in this area, be it lack of resources, budget, time or all three. Unless they can overcome these challenges, these content marketing messages simply... More »Content Marketing: 5 Challenges and Solutions
It’s Not You. It’s Your Customer Service
Business 2 Community - Thu, May 23, 2013 11:15 AM EDT
All the best entrepreneurs are in on this secret: it’s not about getting customers—it’s about keeping them. All startup entrepreneurs remember their first sale, but they know that real success lies in getting customers to come back. Competition in the startup world can be stiff, so customer loyalty can really make or break a business.... More »It’s Not You. It’s Your Customer Service
Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing
Business 2 Community - Thu, May 23, 2013 11:00 AM EDT
Maybe I missed it, but I haven’t seen David Letterman do this one, so I want to tell you what B2B buyers tell us about marketing’s influence on their decisions. Note that every one of these statements comes from real interviews with actual buyers. After all, we don’t believe in making stuff up about buyer... More »Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing
Critical Minute – I Wear My Google Glass At Night
Business 2 Community - Thu, May 23, 2013 10:40 AM EDT
Google’s latest headline-making innovation is called “Google Glass,” a pair of glasses that is essentially a mini computer that never leaves your vision. While the technology sounds like something out of a 1980’s sci-fi film, Google hopes that someday in the near future, everyone will own a pair of Google Glass. Before the product has... More »Critical Minute – I Wear My Google Glass At Night
3 Ways to Get More Subscribers on Your Email List
Business 2 Community - Thu, May 23, 2013 9:30 AM EDT
Are you struggling to get more subscribers to your email list? If so, then you are not alone. The biggest problem that people have when it comes to getting the most subscribers possible is they don’t know the best way to go about doing so. The trick to getting more subscribers is not just about... More »3 Ways to Get More Subscribers on Your Email List
Execute Your Video Content Strategy in 8 Steps
Business 2 Community - Thu, May 23, 2013 9:15 AM EDT
In my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term... More »Execute Your Video Content Strategy in 8 Steps
Platform helps businesses recruit relevant research volunteers
Springwise - Thu, May 23, 2013 9:11 AM EDT
Singapore-based UserScout connects willing participants with market research projects in one place. More »Platform helps businesses recruit relevant research volunteers
Name Making: Google it!
Business 2 Community - Wed, May 22, 2013 8:50 PM EDT
Ever wonder how Google came up with its name? Did they think the name Google would become synonymous with information sourcing, referencing, mapping and everything in between? Is there some sort of history behind the name, or was it just a random choice? Many business start-ups make much ado about what they should name their... More »Name Making: Google it!
5 Reasons Email Isn’t Going Anywhere
Business 2 Community - Wed, May 22, 2013 8:35 PM EDT
Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Email Isn’t Generating Clicks”. This Week’s Topic = Five Reasons Email Isn’t Going Anywhere Despite what some unrealistic marketers will tell you, email is not... More »5 Reasons Email Isn’t Going Anywhere
Reputation Changer Reviews 6 Companies with Sterling Reputations
Business 2 Community - Wed, May 22, 2013 8:25 PM EDT
When it comes to doing business, reputation is everything—which is why ReputationChanger.com reviews the trustworthiness and esteem of all of the world’s top businesses and brands. The company has compiled a list of six particularly reputable brands, and summarized what sets them apart. Small and medium-sized business owners, take note: There are plenty of lessons... More »Reputation Changer Reviews 6 Companies with Sterling Reputations
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Business 2 Community - Wed, May 22, 2013 7:49 PM EDT
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it... More »Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
The Direct Marketing Competitive Edge: How to Establish & Keep It
Business 2 Community - Wed, May 22, 2013 6:30 PM EDT
According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct mail spend in 2013, the largest percentage decrease of any direct marketing method. With fewer direct marketers devoting spending to this category, how can companies that rely heavily on executing direct mail campaigns compete against... More »The Direct Marketing Competitive Edge: How to Establish & Keep It
The Power of Surprise as a Marketing Tool
Business 2 Community - Wed, May 22, 2013 6:15 PM EDT
Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Now we’re not talking about scaring the bejesus out of your customers, but rather, using your content and features... More »The Power of Surprise as a Marketing Tool
Agile Marketing Series: A Deep History of Business Management, Part 1
Business 2 Community - Wed, May 22, 2013 6:07 PM EDT
“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches. It’s what I’ve called the anti-Mad Men approach: try anything, but never failing the same way twice. Systematic innovation is at the core of all... More »Agile Marketing Series: A Deep History of Business Management, Part 1
Target Cartwheel: Social Shopping for Millennials
Business 2 Community - Wed, May 22, 2013 6:05 PM EDT
It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones. According to the Target website; “Target Cartwheel is a whole... More »Target Cartwheel: Social Shopping for Millennials

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YOUR FRIENDS' ACTIVITY

Grow A Business

11 Ways to Collect Customer Feedback

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

Content Marketing: 5 Challenges and Solutions

It’s Not You. It’s Your Customer Service

Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing

Critical Minute – I Wear My Google Glass At Night

3 Ways to Get More Subscribers on Your Email List

Execute Your Video Content Strategy in 8 Steps

Platform helps businesses recruit relevant research volunteers

Name Making: Google it!

5 Reasons Email Isn’t Going Anywhere

Reputation Changer Reviews 6 Companies with Sterling Reputations

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

The Direct Marketing Competitive Edge: How to Establish & Keep It

The Power of Surprise as a Marketing Tool

Agile Marketing Series: A Deep History of Business Management, Part 1

Target Cartwheel: Social Shopping for Millennials

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