Every local business dreams of getting more customers to call them or walk through the door, and online marketing is one of the fastest and most cost-effective ways to make that a reality. But with all the different types of online marketing available to businesses today today, it can often be confusing on where you... More »5 Types of Online Marketing You Should Be Doing By Now
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I don’t know about you, but I sure would rather be staying at the Ritz-Carlton than at a place described as ‘ritzy’. Ritzy could mean any number of things: expensive chandeliers, 24/7 room service, an infinity pool… In some markets, ‘ritzy’ might just mean HBO. But The Ritz? Well, that’s a different story. Since the... More »Brand Case Study: Better to Be ‘The Ritz’ Than ‘Ritzy’
A recent article in the Wall Street Journal about a 50 year old successful Advertising executive trying to “keep current” in his profession helped trigger an existential question that has been creeping into my conscience thought and haunting me over the past few years – “Where Do All of the Old PR People Go?” It’s... More »Where Do All The Old PR People Go?
Has this happened with you? You work hard as hell to get good search engine rankings and traffic. But things don’t happen your way even then. At this point, conversions are your only Godot. In this article, I’ll discuss the metrics that matter most for conversions – usability, content and performance – and how you can make the... More »Have Rankings and Traffic, But Little to No Conversions Still?
“Skyfall” at the London Olympics As the content marketing specialist for USB Memory Direct, it’s my responsibility to improve our brand identity, discover new niche audiences, communicate the value of our services, and generate new leads. But occasionally, I find that I’ve gone through so many different content marketing strategies and projects that I’ve completely... More »Adapt a Top-Tier Content Strategy and Make It Your Own: 3 Key Ideas
One huge advantage that Facebook Ad campaigns have over Google Adwords is enhanced demographic targeting. There is a higher probability that Facebook ‘knows’ more about the target member of the audience than Google, allowing the advertiser to design campaigns heavily geared towards this subset of individuals. CTR and CPC metrics will be radically different to... More »Facebook Ads vs Google Ads
Content Creation Creating content and that too on a regular basis is a problem for marketers. I regularly hear stories that marketing veterans can’t find more ideas in order to create more content. This is the marketers version of writers block. With millions of websites online there is a pretty good chance that some people... More »How to Create Content on a Regular Basis
This writing thing’s not easy. To do it well takes lots of practice. To succeed in business online, it’s completely necessary. Content marketing is as necessary in the life of a business as accounting or administrative work. Here are a few quick tips to help you through your next project: Write, Then Edit – Let... More »6 Writing Tips For Content Marketers
Everyone does not want to experience misunderstanding. However, there are times that one can commit mistakes that can lead to such. Misunderstandings may occur over the phone or in messages. This does not bode well for companies who advertise though the phone and postal means. Overcoming Misunderstandings Companies should see to it that they avoid... More »Accurate Customer Information With The Contact Database
You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research popular bloggers within the context of the client you are trying to promote. More often than not, you want to share a product or service... More »110% Blogger Outreach – Lessons From #IBM
Age may not just be a number, as we are often led to believe. Your age is a major part of your identity. People of same ages have similar things in common. For example historical events they have lived through, brands from their childhood, or common cultural heroes or superstars. Smart marketers realize these commonalities... More »On Age Demographics
There are two primary sources of this imagery: consumers and brands. Instagram is heavily biased toward user-generated content — photos taken in the moment by consumers eager to share their lives. For example, Instagram users tag Starbucks in images over 10,000 times daily. Conversely, Pinterest is dominated by images supplied by brands. Over 85% of... More »Marketing Evolution: How Brands Can Move From Text To Images
CMOs and their teams are starting to realize that there is only so much optimization they can do around the marketing spend to drive website traffic without looking at how those visitors are converting on the website—but they’re waking up slowly. In Gartner’s U.S. Digital Marketing Spending Report for 2013, marketing leaders reported that the... More »Conversion—Not Just for Web Teams Anymore
As technology becomes more and more important for businesses these days, it also becomes essential for a business to have a company website. This is especially true if you’re targeting customers from all over the world. Now, if you already have a company website, but it doesn’t seem to be doing much for your business,... More »5 Website Tips To Attract New Customers and Retain Old Ones