One aspect of paid search marketing every online business has to grapple with is what’s known as trademark bidding. Trademark bidding occurs when one company bids on the name of a competitor or its trademarked terms so that its own ads show up alongside the competitor’s. To use a Tax Day-appropriate example, consider the search... More »The Ins and Outs of PPC Trademark Bidding
I’ve never seen myself as an author or, for that matter, a “writer”. This is not due to any lack of confidence: I’ve always understood my business and how to explain it to others, in addition to having a fair grasp of the English language (thanks to my 12th grade teacher, Mr. Murphy. Anyone who’s... More »4 Great Benefits To Writing A Business Book
These days, you don’t have to travel far to realize that mobile activity has reached an all-time high. Whether you’re in the office, out to lunch, or just walking down the street, it’s tough to find a place where people aren’t glued to their smartphones or tablets. (You may even be reading this on a... More »Email is Now the Top Activity on Mobile … And Other Hot Topics
“We the human capital of the United States, in order to facilitate a cutting-edge, best-of-breed convergence of revenue-generating entities, actualize Justice, insure scalable domestic Tranquility, provide for the interdependent interfacing of defensive capabilities, promote mutually beneficial functionality in the North American market space, and secure the Blessings of harmonized, re-engineered culture to ourselves and our... More »Vague Language is the Scourge of Marketing and Public Relations
Businesses are always looking for new and innovative ways to increase their bottom line. While businesses must hurdle various obstacles in pursuit of attaining this goal, internet retailers face a unique challenge because they only exist in the digital space. To overcome the digital abyss, internet retailers are printing catalogs to grow brand equity and... More »Why Catalogs and Internet Retailers Go Hand In Hand
Outdoor advertising can either be a massive boon to business or a huge risk, and it all depends on hitting exactly the right tone, getting a great, eye-catching design and ensuring that your advertisement is seen in an effective range of locations. Here are four top tips for getting it just right: Keep it simple... More »Four Tips for an Effective Outdoor Marketing Strategy
Before I launch into this post, I want you to know that once upon time I was deeply immersed in business process design and business process re-engineering. I was process mapping in the late 80s before process mapping became a huge hit and became expert at it in the 90s. You cannot excel at the... More »Transcend the Process Mindset to Excel at the Customer Experience Game
Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in... More »Content Marketing For Business To Business (Infographic)
Net Promoter Score (NPS) has gained traction in customer-centric organizations, such as telco providers, financial institutions, and retailers who want to ensure customers have a positive experience. As my colleagues have detailed in their earlier posts on NPS and closed-loop surveys, identifying dissatisfied customers and immediately resolving their bad experiences is important to maintaining a... More »Dialing Your Detractors: 4 Steps to an Effective Closed-Loop Survey
How far away do you think we are from 100% digital resumes? How much longer will job applicants be confined to a measly 8.5″ x 11″ sheet of paper to tell their story? In today’s digital world, the social web has the power to better communicate our true passions and talents than the one dimensional,... More »Use This Tool to Better Control Your Digital Story
Over the past ten years, new channels for communication have popped up fast and furiously, dramatically changing the way customers interact with the companies with whom they do businesses. At the same time, price erosion has increased product commoditization and accelerated the need for all but the very niche companies to find ways to differentiate... More »The Push for Integration: Expanded Channels and Consumer Demand Call for New Approach to Customer Service
Everyone hates spam. And I admit it; I’m part of the problem. No, I don’t control a vast army of evil spam-bots who do my bidding, filling people’s email inboxes with unsolicited email offers to save 50% on Viagra or Rolex Watches. I’m just a tiny cog in the giant well-oiled machine called Email Marketing.But,... More »The Scary Truth About Marketing Campaigns: Why Email Blasts Are A Thing Of The Past, and What Smart Companies Are Doing to Drive Sales
A new buzzword has hit the marketing industry: attribution. In what feels like the blink of an eye, industry professionals have gone from “never heard of it” to “can’t stop talking about it.” Ironically, exactly what people are talking about remains somewhat unclear. The consensus is based on a grain of truth, but is now... More »Marketing Attribution: What’s That?
Things posted online can easily go viral. This is something that should be used as an advantage for advertising companies. The internet has provided a great medium of spreading news, information and data without the prejudice of geographical location and time constraints. Increasingly Viral Viral data such as images, videos, posts in blogs and such... More »Increasing Online Sales With Email Marketing Services
Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, “The Ahh Effect.” This completely digital campaign utilizes social and mobile technology to reach teens who are constantly on their smartphones. Watch Chris and Spencer chat about the “Ahh” campaign and its potential effects in this special break... More »Will the Coca-Cola “Ahh” Campaign Brainwash Millennials?
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