Creating and marketing valuable, relevant, and engaging online content requires time, patience, and commitment. We have all heard about the value of high search engine rankings. However, there is something more important that search engine optimization – that is, audience optimization. You are probably wondering, how does content marketing optimize your online audience? Content is... More »The Power of Content Marketing to Optimize Your Audience
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Before Carrol Caldwell adds a new product to her line of vinyl lettering and digital transfers, the small business owner uses one readily available tool to decide if she should proceed—her ears. “When I have a new idea, the first thing I do is listen,” says the owner of Wall Words. “Rather than talking about... More »5 Reasons to Listen More and Talk Less
Art marketing has become more than just getting your artworks featured at an exhibit. Through the internet, artists now have another avenue to sell their pieces. For the technologically challenged, there’s a learning curve that you’ll have to overcome in order to full grasp the concept of online marketing. However, this guide aims to provide... More »Online Art Marketing for Starters: Start Selling Your Art Online After 15 Minutes Reading This!
Digital being the time we live in, it goes without saying that probably the word “emotion” has disappeared from our lives. Being surrounded by electro-magnetic waves and machines we have gradually evolved to be “machine-made man”. But do we ever think that without our heart we don’t even survive, then how is it possible that... More »How To Emotionally Connect With Your Readers
If your website isn’t mobile friendly by now, chances are you are losing a substantial amount of customers. You cannot ignore the fact that many people are visiting your sites on their smartphones and tablets. A 2011 statistics shows that there was an estimated 5 billion phones in the world, out of which 1 billion... More »10 Basic Tips To Build A Responsive Design [Infographic]
Is there a relationship between the size of a company and its ability to deliver quality customer service, and if so, what does it mean for the way we currently view business success? As businesses grow, their customer satisfaction seems to drop – but why is this? And what can large businesses do to keep... More »What is the Relationship Between Customer Service Quality and Market Share?
You’ve written your script, produced your video, and now you have to make sure all your hard work doesn’t go to waste. There’s no point making an excellent marketing video if your target audience don’t see it. Here are our top 5 tips for improving visibility for your online marketing video: 1. Find Forums Discussing... More »How to Market Your Online Marketing Video
In case you haven’t noticed, marketing automation is on the rise in most industries – helping companies achieve goals faster and more efficiently. Whether it’s online marketing automation solutions that work with email and web leads or voice-based marketing automation that work with phone calls,, the vast majority of businesses are utilizing these technologies to... More »Make Your Marketing Automation Work For You
Do you have a “genius loci” in your marketing department? Every BtoB marketer needs one. The concept of a genius loci comes to us from the ancient Romans. Much like the Greek’s muses, the ancient Romans believed that one could be filled with the spirit of a particular place and develop brilliant ideas. It makes... More »Does Your Marketing Department Have A ‘Genius Loci’?
If there is one thing that all businesses can agree upon, it’s that today’s customers are different. Their behaviors, their needs and their expectations represent a major shift in customer engagement. Gone are traditional ways of interacting with brands—now consumers want to engage on social media, online, on a mobile device and in hyper-personalized way.... More »The Customer Has Changed. Now It’s Your Turn [SLIDESHARE]
How did we ever manage our lives without our smart phones or tablets? Whether getting around town, comparing prices or taking notes in a business meeting, our devices provide more than a means of checking in with the babysitter. They are pack mules carrying payloads of creative communications tools honed for specific tasks. In this... More »7 Creative Communications Tools That Make Your Devices Smarter
CRM systems are advancing more by the tools they leverage than by any change to its main capabilities in marketing, sales and customer service. Some of the most significant advancements include changes in technology such as cloud computing and mobile as well as in software delivery including software as a service (SaaS). Customer communication methods... More »The Era of Mobile Web and CRM Is Now
Many readers like a resource where everything moves and flips and can be viewed on various devices. Adobe Flash was the first widely-available software to allow these multimedia features, but recently HTML5 has caught up to Flash in the web-multimedia competition by expanding its capabilities. Let’s explore the nature of this competition by examining how... More »Page Flip Animation and the Competition between Adobe Flash and HTML5
To advance your business, you must publish captivating, high-quality content, which truly speaks to your target audience by answering important questions, offering key solutions and providing valuable, in-depth thought leadership. Content is your avenue for getting highly ranked by Google, gaining recognition as an industry thought leader, reaching a wider captive audience, and amplifying lead generation and... More »Raise Your Content Marketing ROI With Effective Distribution
In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. At one point or another, you will be using images in your blog posts, that you came across elsewhere. You may also be using another blogger’s awesome quotes or data. And if you’re not aware of... More »Have You Ever Stolen Other People’s Content?