The Ins and Outs of PPC Trademark Bidding
Business 2 Community - Fri, Apr 26, 2013 7:10 PM EDTOne aspect of paid search marketing every online business has to grapple with is what’s known as trademark bidding. Trademark bidding occurs when one company bids on the name of a competitor or its trademarked terms so that its own ads show up alongside the competitor’s. To use a Tax Day-appropriate example, consider the search... More »The Ins and Outs of PPC Trademark Bidding
