Any B2B marketer worth her salt can list the many benefits of blogging: search engine optimization, social media engagement, audience development, and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership. That’s right, they want to be viewed as thought leaders in their industry. Why? Because thought leadership... More »5 Reasons Your Company Blog Fails at Thought Leadership
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Whilst I process the amazing presentations, talks and general chats that happened at SocialNow, I wanted to put together a quick post around the ideas of accessibility and immediacy. Imagine the situation. You are an airport and have thousands of people moving through your building every day. Most have a very predictable path. Land, get... More »Accessibility and Immediacy
As you plan and schedule your content, you will want a way to manage audience targeting, purchase path targeting, re-sharing, and responses. As you plan your content strategy, you will want to create a content planning and management matrix of some kind. You might find that a grid of some kind works well for your... More »Creating a Content Planning/Management Matrix
The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see... More »Are You Getting Effective SEO and Digital Marketing in 2013?
In today’s post-literate world, visual content makes it possible to convey complex information in a variety of concise, understandable, and colorful formats that aren’t possible using words alone. Adding visual content to your blog content is a powerful way to get the attention of your readers and differentiate your thinking from competing bloggers in your... More »5 Ways to Create Visual Blog Content with Mind Maps
Everyone knows that links are extremely important for your web presence and the success of your business. However, there are links and there are links. Some links are not good quality and won’t help you. Others will help a lot. The importance of the quality of the link There are a large number of links... More »Getting Links From Authority Websites
Couple of months ago the latest revenue figures from Google were announced as a result of their winning Android mobile operating system and how the market share of the sales of Android smart phones topped Apple’s iPhone after what seemed like a never ending dominance by Apple. This got me thinking about who’s turn it... More »The Digital Playing Field – The Tipping Point
The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose customers these days, least of all just for the sake of winning an argument or... More »Treat Your Customers Like They Deserve and Expect
If you have a retail or eCommerce website with a large inventory, it’s a good idea to provide your readers some clarity, through the use of original product descriptions. This can be a mammoth undertaking, depending on the size of your inventory, length of each description, and the amount of research involved. If it’s not... More »How Product Descriptions Help Your Business
Software leads may not be like window shoppers but you can learn a lot from the latter’s habits when it comes to finding out what your potential customers want. What is interesting is that your target market generally has a lot less time to browse than the typical mall hopper. That should give you more... More »Inbound Software Leads – Watch Them Closely
Creating an authority website because blogging is dumb sounds like a harsh statement but do not panic just yet. Take a look around my site and you will see that I am not too keen on the word blogging as I have even branded this website as a website and not a blog. I am... More »Creating an Authority Website Because Blogging is Dumb?
As I discussed in my Last post How to Build a Content Marketing Machine Part I in order to succeed in Content Marketing you need to build an efficient Content Marketing Machine. The term “Content Marketing Machine” I’ve borrowed from Marketo who have published an eBook with the same title. If you haven’t read my... More »How to Build a Content Marketing Machine Part II
Experiment.ly Heatmaps Made Easy No-Headache HeatMaps! Heatmaps are a powerful but easy to understand tool for improving your site’s use of the traffic you already get. If you’re not familiar with them, click here to learn more about heatmaps. I’m a big fan of Cloudflare, which not only improves my blog security, but helps keep... More »Set Up A HeatMap Test For Your WordPress Site With Experiment.ly
There are numerous aspects involved in developing an Internet marketing plan. From budget to end goal, website marketing is a long-term process. It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan. To start, you must think about the major goal of the marketing campaign.... More »Creating a Tailored Internet Marketing Plan
Is Your Website Hot Or Not? Use A Heatmap To Find Out! Once your visitors have arrived on your site – what do they DO? First, second, third… What do they click? Without actually stalking your visitors and looking over their shoulder it can be hard to know whether your site structure is leading people to... More »What is a HeatMap?
- YEC Member Spotlight: Thomas Kjeldgaard, CEO and Founder, SplashPost Young Entrepreneur Council