Twitter made headlines in recent months after announcing that it’s going to support retargeting ads. Following Facebook’s lead, Twitter will experiment with using people’s behavior to tailor ads on their network. If the two biggest social networks are doing it, then retargeting ads must be the future of online advertising, right? They have been embraced... More »Are Retargeting Ads the Future of Online Advertising?
Grow A Business
What is inbound marketing’s role in your business? In a world that is so big, how do we master the realm of marketing? There isn’t just one way to do it; there are tons of ways to market. In marketing, there are tricks, topics, methods, strategies and techniques that are involved to market your company... More »What Is Inbound Marketing? Good Question That We’ll Answer Now
Traditionally, the notion of online identity is that it must be protected and safeguarded by the individual it belongs to. As users’ Internet habits evolve, however, we’re seeing a greater shift in online sharing: consumers are posting personal photographs, life event updates, and more across their social channels. This shift towards a more connected, open... More »How Businesses Can Leverage Online Identity to Boost ROI
One of the most effective ways to drive quality traffic to your website and landing pages is through pay-per-click campaigns. And although PPC campaigns can be launched quickly and easily, many businesses find it difficult and time consuming to manage overtime on their own. Are we optimizing for the right keywords? Are we spending too... More »Dirty Little Secrets Your PPC Vendor Does NOT Want You To Know!
Google Hangouts for small businesses Engaging clients or prospects has become one of the most important aspects of small businesses today. It is essential to building brand/customer loyalty and social sharing (which I believe is the new word of mouth). One of the most popular ways to engage clients and prospects is through the use... More »Google Hangouts to Creatively Engage Customers
Marty Weintraub is the Founder & Evangelist of aimClear® an international online marketing agency, dominant in audience targeting and customer acquisition. aimClear works with a range of inspired businesses from iconic brands to guerrilla startups. After piloting aimClear to INC. 500 status as CEO, Marty is now focused on guiding aimClear’s extensive training programs, defining... More »Marketing in 5: Marty Weintraub on the Future of Online Advertising
IBM have just launched their latest version of IBM Voices – a way for anyone to surf all of the different blogs, articles and opinion pieces by IBMers, clustered by subject, theme etc. You can read about it here. Being IBM they have cleverly used technology to analyse the content and filter it accordingly, but... More »IBM Content Shows How Brand=Reputation
If you run a small business, it’s unlikely that “writing perfect subject lines” is anywhere near the top of your holiday to-do list. And why would it be? You have much more important things to be worried about during this busy time of year. But while you may not be overly concerned with your email... More »15 Subject Line Examples for Your Holiday Email Marketing
Occasionally, I would mistakenly click on a wrong link, and I would immediately hit the back button on my browser. Of course, not every visitor that bounced on your site behaved like me. This post focuses on the experience of your website visitors to prevent bounces from those that are actually searching for contents like... More »4 Tips on How to Decrease Your Website’s Bounce Rate
Ask yourself a seemingly obvious question: What is the purpose of Search Engine Optimization? The gut reaction of most people is that SEO is supposed to make your company’s website rank as high up in search results as possible. But is that really what companies are after, or is that just a vanity metric distracting... More »Optimize Your Search Results for Clicks, Not Just Rank
Every good marketing campaign has an innate sense of authority behind it. This is particularly true in the healthcare industry, when people’s lives are the products facilities are bringing into their practices. When it comes to authoritative healthcare marketing, you have to create content that boosts your position as an expert in your field. Here... More »Authoritative Healthcare Marketing: Practice Makes Perfect
For hospitals, specialty practices, and physician-ran offices and clinics, having strong marketing techniques can make the difference between a successful recover and a failure. Practices that struggle due to competition or other reasons need to reassess their current marketing regime in order to maximize regional exposure to capture new patients and generate additional practice-to-practice referrals.... More »Local Search Optimizing for Medical Practices
No matter what marketing platform you are using to grow your business, the ultimate goal is to generate leads that turn into big business. This is an obvious marketing solution. But as companies invest more money into sales training and tradeshows, they are seeing their marketing ROI dip considerably. They are also finding that consumers... More »Inbound Marketing: It’s a New Dawn, It’s a New Day!
Email marketing has long been one of the more powerful tools in the in-bound marketers arsenal. In fact, a recent survey found that there are approximately 2.2 billion email users worldwide and as many as 4.3 billion email clients. That’s nearly 4 times as many users as Facebook’s one billion users! Email is an avenue... More »The Do’s and Don’ts of Email Marketing
There’s a new easy to use tool that brings Photoshop image optimization quality through a cloud-based tool. By the way, it’s free too. Photoshop has always been the go-to tool for optimizing images. But what if your work machine doesn’t have Photoshop and you are in a pinch to deliver a blog post or email... More »Easy & Free Image Optimization