Imagine a wall. Your business is on one side and a pot of gold is on the other. The gold is the higher profits you can earn with a marketing automation system; the wall is the work to get started. Often, marketers believe that adopting marketing automation requires a complete reinvention of their marketing programs... More »Adopting Marketing Automation Step by Step
It’s really simple to make sure that your website is designed to maximise your conversions. Just follow our 7 simple (and common sense) tips and you’ll see your website transformed into a powerful lead capturing machine. The importance of a well-placed landing page Every website that is serious about maximising their conversion rate will make... More »The Secret to Designing a Website That Will Maximise Your Conversions
There are only five words you need to create successful content for revenue marketing. Yes, it’s that simple. Just five words. Well…okay, six if you consider that one of the five is actually a contraction. But even without the contraction, come on, it’s still only six words! So if it’s that simple, why do so... More »5 Magic Words for Developing Successful Revenue Marketing
North American business-to-business (B2B) enterprise marketers (1,000+ employees) use more content marketing tactics, outsource content creation more frequently, and are more challenged with integration across marketing, when compared with their B2B peers overall. These are among the data findings from our newest Content Marketing Institute report, B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends... More »How Enterprises Handle B2B Content: 6 Key Insights From Our Research
It surprises me everyday just how often social media and paid search are left to roll along their own unique parallel tracks. Rarely interacting and rarely sharing the same message. There’s such a huge opportunity to create a strategy to the benefit of both channels and it works both ways. Here are just a few... More »Integrate Your Social Media Marketing With Paid Search
Last week I posted a blog with some top tips on how to give your brand marketing videos the edge when releasing content onto sharing platforms like YouTube (Top tips to make your videos tip-top). To further bolster up the points I made originally, I thought I’d produce a short visual aid to explain the... More »Marketing Videos: 5 Top Tips for Success [Video]
There are just so many social platforms a marketer is expected to stay on top of — like Facebook, Twitter, Google+, Pinterest, and even Foursquare and Instagram — that it can be hard to justify adding another one to the mix. But wait! Tumblr is a unique platform that encourages your audience to engage with... More »6 Tips to Start Creating Content on Tumblr
The commercials and videos explain how quick and easy it is to publish a “free” website. Pick a template … add content … upload images … publish. Voila, you have a website. Customers will flock to your (virtual) door! Why on earth would anyone pay someone to develop a website? But here are a few... More »A Free Website? Why Not?
As a small business owner who is looking to increase sales via the internet you will recognise that most of your competition is already investing in one form of internet marketing or another and in some cases will have a well structured online marketing campaign in place. In order to implement an online marketing campaign... More »3 Reasons Your Business Needs to Implement Content Marketing
Normally when some travesty occurs in the world of content or journalism, it’s the bloggers that get the blame. In the case of one of my favorite forms of content, it’s actually the journalists who get the nod for instigating the content form currently known as the ‘charticle.’ Actually, it’s even more convoluted than that,... More »Thought Leadership Content: The Art of the Charticle
Self-promotion is part of the game when it comes to establishing and cultivating brand identity. While you want to be assertive, you also want to avoid oversaturation of your brand or message. Too much of a good thing (you) can be perceived in a bad way. Here are some tips to keep in mind as... More »5 Tips for Selfless Self-Promotion
The earliest known example of a press release is a clay tablet that dates back to 1800 BC. Suffice it to say, public relations has been around the block, and though it may seem “ancient,” it’s still a thriving and vital form of communication, promotion and marketing for your small biz. This guide gives you... More »An Insider’s Guide to Writing & Sharing Press Releases
If you’re a marketer who is seeking greater business performance from your email marketing, you need to pay attention to email engagement and mind the factors that make up the engagement scores that the major email providers (Gmail, Hotmail, Yahoo, etc.) track today. Pull out your latest email tracking report. What are you measuring? Open... More »Do Your Subscribers Love You? 7 Strategies for Improving Email Engagement
In the digital world, the way that people consume information and make purchases is changing every day. Travelers today will book the majority of their reservations for tours and excursions online, and many of those will make those reservations on a mobile device. Mobile reservations aren’t the way of the future — they are the... More »6 Essential Mobile Optimisation Tactics for Tours & Activities
Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It’s not luck. Viral has become marketing’s Holy Grail. From the Harlem Shake to the Rutgers basketball coach abusing his players, hardly a week goes by without some video or news story going viral.... More »Viral’s Secret Formula
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