Does the media always deliver? Maybe not always, but they do tend to show up as scheduled. That’s one of the keys to building your community with content marketing. A business chooses when it is available for serving customers. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging... More »How Consistent Content Marketing Builds Your Community
Grow A Business
How-to lists provide your readers with genuinely useful information (aka the “quality content” that we’re always going on and on about) and helps to transform your business website into a helpful resource for your clients. Crafting the ultimate how-to list requires a little thought and some homework. But once you follow these handy pointers, you... More »How to Write A “How-to” List
Coca-Cola has become a role-model for high quality content and marketing. From their cute polar bear video ads to their humanitarian goals, this company excels at bringing the community more than just a popular product. Their system of content marketing brings people information to appreciate and sends an energetic vibe of joy to viewers. Please... More »Coca-Cola’s Secret Recipe for Content Marketing Success [Infographic]
No, I’m not talking about you, I’m talking about your customers. At the core of everything we do as sales people, it’s about making money, that is producing revenue for our companies. We know how our companies make money, it’s through the revenues we create in selling the products and services. It’s also through our... More »How Do They Make Money?
As a metric, Net Promoter is popular with customers because it is short and simple to understand. But simply running a Net Promoter survey does not guarantee a high response rate – there are a number of factors to consider that can cumulatively drive a response rate from something relatively average up to 60% or... More »Ten Ways to Increase Your Net Promoter Survey Response Rate
Last year, content marketing spread like wildfire. Now, over 91% of B2B marketers are currently using content marketing, according to a survey by the Content Marketing Institute. And even more excitingly, content marketing has been proven to be one of the most effective tactics for lead generation. Despite this, businesses are somewhat lost when it... More »How Much Does Content Marketing Actually Cost?
Native advertising is a form of content marketing, but the term is slightly misleading in that the whole point of native advertising is to market content that is not native. The idea is to plant externally-sourced content somewhere relevant, so as to maximise its marketing power. When I first started out in the content marketing... More »Why Content Marketing Turns Push Into Pull
Buyer Personas rock and I’m about to show you why. Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo.... More »31 Business Building Benefits of Buyer Personas
So sure, we’re a little bias here at Impakt Digital, after all, Online Presence Management, or OPM, is what we do. We specialize in a service that every successful entrepreneur knows about, and uses. Here’s the big secret, listen closely: You are not your business. OPM helps business owners make the crucial transition from working in... More »The Big Secret and the Top 5 Reasons Your Business Needs Online Presence Management
There has been a pretty aggressive sales curve away from the PC and towards mobile devices. 2012 marked the year that PC sales were projected to be lower than the previous calendar year and tablet sales are expected to exceed 100 million this year. While the growth of the mobile web isn’t news today, the... More »Responsive Design vs. Adaptive Delivery: Which is Right for Your Marketing Strategy?
Most people have heard the phrase ‘going viral.’ In our case, I’m referring to an image, video, or link that spreads rapidly through a population online by being frequently shared with a large number of individuals. The phrase is like magic to marketing execs and clients alike – and for good reason. This type of... More »Reach 67K People By Using The MetroViral Approach
For many small business owners, the local market is still the best source of business. Restaurant owners, hairstylists, doctors and shopkeepers of all kinds rely primarily on local customers to patronize and recommend them. No doubt you’ve invested in local marketing and advertising, but if you’re feeling stuck, it may be time to breathe new... More »Does Your Marketing Have the Blahs? Try These Upgrades to Old-School Strategies
Conversion rate can be a difficult thing to improve. It’s a more-or-less direct representation of your site’s ability to create and retain customers where even seemingly insignificant factors can make a big difference. If you’re still trying to master all of the variables that go into calculating the conversion rate for your eCommerce site, here... More »5 Ways to Increase Your eCommerce Conversion Rate
According to recent research, 35% of shoppers have had a remarkable shopping experience within the past six months. The companies that cumulatively make up that statistic are intentionally setting themselves apart from their competition, so that their customers have the best shopping experience possible. If you want your company to join the ranks of retailers... More »The Elements of a Great Online Shopping Experience
Online companies, regardless of how great their products or services are, will inevitably encounter angry customers at some point in time. Customers can get upset for several possible reasons; some warranted, some not. However, the key is to help resolve the issue at hand in the most effective way possible. This pertinent task lies in... More »Dummies Guide To Dealing With Irate Customers