“Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” ~ Scott Bedbury, builder of the Starbucks & Nike brands and author of A New Brand World In her 1to1 Media article, “Stand By Your Brand: Cultivating Experience... More »A Great Brand Taps Into Emotions
In many ways, sales departments and marketing teams are working toward the same, common goal—that is, they both want to know how to increase sales revenue. A smart and strategic online marketing campaign can prove highly effective in the pursuit of this goal—and cost-effective, to boot. For businesses wondering how to increase sales revenue, then,... More »How to Increase Sales Revenue: 7 Strategies for Smart Marketing
Regardless of the service being provided (whether it be sales, support or anything else), one of the most important factors to ensure your customers are satisfied is to have the right staff responding to the contacts. Hiring, training and continuously monitoring are all essential elements to ensuring you are keeping your customers happy. Hiring: It... More »Hiring, Training and Continuously Measuring for Proper Staffing
One of the most common discussions we have with our clients is around the idea of “success”. We often ask clients how they have been classifying online success, because it’s become a bit of a flexible term. Some clients look solely at web traffic or simply keep an eye on their Twitter follower count. If... More »True Online Success Is Like HD TV
One of the main challenges faced by many businesses is tracking responses from various sources of advertising. Whether they are advertising online or offline, the importance of gathering data from those sources—radio ads, television ads, PPC ads, mobile, print, etc.—is critical: whole marketing strategies are constructed based on this data, and it’s essential that the... More »Marketers Take a Big Risk by Using “Dirty” Call Tracking Numbers
Some of the least used but most beneficial features in Google Adwords are Extensions. These are additional features to your regular ads that can help enhance your presence, or make it easier for customers to get what they need. While not all of these features can and should be used simultaneously, many of them work... More »A Guide to Google Adwords Extensions: Enhance Your PPC Campaigns
Note: Creating content that informs and engages your target audience is a main ingredient to any successful online marketing strategy. It allows you to develop relationships, demonstrate your expertise, and extend the reach of your business online. One of the best ways to create great content (and save yourselves tons of time and energy in... More »Will it Bloat?: How Outlines Give Us Clues About The Length of Our Articles
When thinking about who in the organization has the biggest role in creating loyal customers, we typically think of the after-sale service and support teams. But the sales team has a critical role to play as well. In fact, recent research shows that of four drivers of customer loyalty (company and brand impact, product and... More »Customer Loyalty: Starring the Sales Team
Everyday millions of people are using the search engines to look for jobs and new ways to make money online. While it’s quite the task for people looking to find work, it can also be an opportunity for you to not only help individuals in this process but also to start a business site of... More »Tips for Creating a Successful “Job Research” Site
Customers are loyal to their favorite brands. But what makes those well-known brands a favorite? In many cases that loyalty is built on customer expectations of quality, service and results. Today, with brands coexisting online and in brick-and-mortar stores, customers continue to expect more from brand names wherever they find them—or else they pick new... More »Keep Your Customers and Keep them Happy
Content Marketing uses content to attract new business, educate existing and new clients, and build value for you as a trusted expert in your industry. Robert Rose from Content Marketing Institute puts it this way… “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you... More »Content Marketing – Using Content to Win Business and Build Trust – Part One
Attracting people to your e-commerce store isn’t as easy as you might think. Chances are, by the time you’re reading this, you’ve splashed out on the platform that’s best for your product and you’ve invested in some good networking opportunities. Now, all you’ve got to do is wait for people to hunt you out, right?... More »Getting Customers to Your E-Commerce Store
In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. I felt fortunate to have landed a job that would actually be relevant to everything I... More »Why Your Professional Services Marketer Needs Mentoring
If you want a new website tomorrow, next week or even next month there are plenty of vendors and designers who will be happy to bang out a new website for your business. But if you want a website that gets your business found, actually generates leads and helps you close more sales, then you should... More »What Should Go Into Creating An Inbound Marketing Website
I’ve written and thought a fair bit over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I fully realize its value. For those of you looking for a real world... More »SoLoMo in Action: Fixing My Sump Pump
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