I’m sometimes afraid to mention the B-word. Too many people think of brand as a slick, glossy sheen applied to products or services, a ploy to get people to buy things they don’t want, or more than they need. To me, brand is the opposite of a surface sheen. A brand should reflect and define... More »Three Rules for Building a Brand People Love
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I hope by now that everyone has at least considered how a mobile app can be used for lead generation or customer retention. It can be scary to pull the trigger on such a steep investment without having any history of ROI. And unfortunately not many developers share their stories – good or bad. Admittedly... More »Five Ways B2C Marketers Can Utilize Mobile App Features For Lead Generation
Social media may never sleep, but humans – even us Twitter and Facebook-heads dedicated to the social stratosphere – have to get some shut eye. While some people claim they only need four or six hours of snoozing a night, good ‘ol fashioned science has found otherwise. Not only is it imperative in maintaining our... More »Sleep Makes You a Better Social Customer Service Agent, Customer, Person
As the formats for communication continue to evolve, Vine is standing out as the short-format medium of choice for corporate storytelling. With attention spans continuing to shrink, it’s no wonder Vine works as a great storytelling tool for brands to connect with customers around the products and services they love. The following is an interview... More »Using Vine as a Storytelling Tool for Brands
Management consulting company Accenture recently released its ninth annual Global Consumer Pulse Survey, chock-full of bad news for retailers around the world. The company measured the experiences of almost 13,000 consumers in 32 different countries, encompassing ten different industries. The result is a 40-page report containing some very telling insights into what today’s consumers expect... More »3 Customer Service Lessons Learnt From Other Retailers’ Mistakes
While the whole world waits for Christmas day, we at Unmetric are waiting for all the Christmas campaigns so we can sink our teeth into all the tasty data. If you think about it, hearing about, and waiting to watch, a new ad is not very different from unwrapping a present: the excitement, the anticipation... More »How John Lewis Gave Itself the Most Engaging Early Bird Christmas Present
The content marketing explosion has proved a bonanza for Craigslist. Skim the job listings and you’ll find ads like: Freelance blog writer. Dental office supplier seeks a writer with strong SEO skills and a background in oral hygiene. Compensation is often left unspecified in these classifieds. Instead, advertisers employ acronyms like TBD (To Be Decided)... More »How to Work with Freelancer Writers
Just over a year ago, HubSpot Senior Blog Strategist Pamela Vaughn, posted an article touting the importance of including product content in content marketing strategies. Her advice is more important than ever but, unfortunately, it seems to have fallen on deaf ears. Most marketers understand the importance of blogging, creating advanced content and top-of-the-funnel marketing... More »Analytics Don’t Lie: Product Content is Content Marketing
While ebooks have long been a part of the content marketer’s arsenal in creating awareness and driving the lead acquisition process, developing aesthetically pleasing and effective ebooks can be a timely and cost-prohibitive endeavor for some marketers. It can also be disconcerting to spend the time and money to create beautiful, content-rich ebooks only to be given away for marketing purposes and not be able to see specific results of all of your hard work. More »Making ebooks work for you. Are you getting the most out of your ebook marketing?
Does your email copy result in the profits you need? Do you have a massive email contact list? Did you generate your email leads from social media contests, compelling landing pages, or online coupons? Once you’ve gained a sizeable lead list, it’s how you nurture your leads through your sales conversion funnel that counts. In... More »8 Steps to Write Email Copy that Converts
If you haven’t jumped on board with influencer marketing yet, now’s the time! Influencer marketing has recently begun to gain popularity because it works well with the SEO trend of building authority. By building relationships with key influencers in your field, you can begin to establish your own authority in the field. What Is It?... More »Do You Really Need Influencer Marketing?
Fear of public speaking comes very close to the fear of death; Comedian Jerry Seinfeld mentioned it during one of his shows. For Seinfeld it may not be as bad, but for me it was always a big fear and I never really dared to be the lonely one at the podium. As a coach... More »Public Speaking: Turning My Fear Into Fulfillment
Take a tip from Disney: sometimes you need to tug at people's heartstrings when you pitch your product. More »Oldie but Goodie Marketing Secret: Emotion Sells
Customer Experience Management is a holistic discipline involving all functional departments of a company (see examples here and here). However, many companies treat it as a set of “initiatives” limited to customer-facing units of the organization. The use of the term “initiative” often disguises a lack of commitment to the customer-centricity strategy and hints at... More »Top 5 Reasons Why Customer-Centric Efforts Fail
Content marketing has considerably changed over the course of the past few years as more consumers use mobile devices to access media. This shift has made organizations rethink their strategy in order to service the growing amount of mobile viewers. With social media and websites alongside traditional advertisements, businesses are beginning to reach out more to connect... More »Three Content Media Innovations for 2014