What ‘Shark Week’ Can Teach Us About Marketing My well-meaning earth science teacher once told me that the ocean gets its saltiness from the tears of sharks that just want to cuddle. I appreciate her optimism, but the difference between Shark Week and the other lame fishing channels is that every minute of it is... More »Shark Week and Inbound Marketing: There Will be Blood
Last week, Nestivity released the results of their commissioned survey “Top 25 Most Engaged Brands on Twitter”. Being someone who is somewhat obsessed with customer engagement, I was excited to see the report. Until I actually saw the report. For this survey the term “engagement” seemed to be defined merely as someone interacting with your... More »What is Engagement? (And 4 Tips To Achieving It!)
Great leaders get right into it with their teams. A few years ago, I figured out how to articulate something I knew in my gut: I only work with enlightened leaders. I say this because it takes enlightenment to really understand the importance of working on customer experience as a constant focus, not just a... More »Why Enlightened Leadership Is Key to Customer Experience
Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media. Yet running a successful influencer program involves more than asking influential people to give a positive review of your brand or product. To be successful, you need to know these ten best... More »What You Need to Know to Run a Successful Influencer Marketing Program
Follow your friend into the future of connection. Marketing is no longer about spending mountains of money, then using your megaphone to shout a monologue about why people should use your product or service. Tech-savvy millennial consumers are finding ways to block out conventional advertising by filtering blast emails, using caller ID to screen telemarketers,... More »Inbound Intern – A Digital Marketer’s Journey
The advent of the internet has resulted in a global, drastic change of the corporate world. Subsequently, new jobs and business ideas have been mushrooming ever since. In this respect, Affiliate Marketing is no stranger to the growing trend of innovative and profitable ideas. When individuals or companies form a connection with an organization or... More »The Ultimate Guide to Affiliate Marketing: New Roadmap to Success
Continuing with my marketing experiments, I want to share what I’ve learnt about email content that gets the best click through rates. [For the uninitiated, a click through rate (CTR) is percentage of people who open your email who then proceed to click through to a link]. Industry-average click through rates are 4%. If you’ve... More »Marketing Experiments: Email Content That Gets Clicked
Traditional PR and Digital intersect at a road we refer to as Blogger Ave. Blogger relations prove to be valuable for PR companies and their clients, creating real-life product advocates that consumers confidently trust in their endorsements. Among the hundreds of various blogger focuses on the Internet, one of the most popular remains the almighty “mommy... More »How to Work With Mommy Bloggers
Online leads refer to people who have shown Internet interest in your product or service. Prospective customers will complete your lead generation form on your website landing page and possibly want to talk with you or ask questions. In some instances, online leads also refer to contact information with demographic data about your prospective customers.... More »What Pros Do for Online Lead Generation
Baby Boomers are so busy guarding their online privacy that they may miss out on some truly great deals. When it comes to web-based activity, Pew Research studies shows the Boomer generation fully engages in online research and shopping. One-third of them use social media like Facebook or LinkedIn. But if you ask them to... More »Marketing to Boomers on Mobile? — Learn Their Fears First
Jeff Bullas, a content marketing thought leader, recently wrote a blog post about unleashing the power of great content marketing. Many of his tips are valuable for B2B businesses and organizations. The most important element to creating and sharing great content is, quite simply, to start creating and sharing content. “Just starting is vital, don’t... More »Unleash Amazing Content
Everybody’s talking about sales and marketing alignment these days because it’s still a big problem in many companies. Sales and marketing people aren’t on the same page when it comes to strategy, process, messaging, lead quality or tactics. But what if you didn’t have to worry about that because sales and marketing skills are merged... More »10 Advantages of Hiring a Sales and Marketing Hybrid
What is Social Media? Buried knee deep in an international site or a large SEO project as we often are, as marketers we sometimes forget about the day-to-day chatter out there on the social networks, forums and RSS feeds. We’re in the information age, after all, and there’s always something new to share, read, absorb... More »Social Media Or Search? What You Should Know
We talk a lot about content at Red Rocket Media – you probably noticed. The internet is a rather greedy beast that needs to be fed constantly. Any content marketing specialists will tell you that, in order to attain and maintain visibility on Google, Bing or social networks, you need to keep producing new content.... More »Evergreen Content – How to Write Articles That Last
“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.” Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing... More »The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
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