Is it multi-channel or omnichannel? That is the question. In this ever changing and speediest of worlds, we are tweeting from our phones, planning playdates on our tablets, and presenting via webcams on our laptops. Your customers are using whatever device they have in the moment. Multi-device is so prevalent, it’s difficult to tell the... More »Multi-Channel Experience
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Advertising has been evolving over the years, it seems that the traditional “In-Your-Face” shoutout advertisement are losing its effectiveness in convincing today’s consumers as well reaching out to them. Consumer behavior evolves Consumers are bombarded with lots of advertising messages every single day especially when information is becoming so excessively available on the internet and social media.... More »Edu-vertising is the New Advertising
Now that you’ve started a search engine advertising campaign for your business, you’re probably wondering what you can do to get the most out of it. You may be wondering how to maximize campaign performance. Or how to drive down cost-per-clicks while reaching more targeted consumers. In the first part of this series, we’ll take... More »I’m Doing Search Advertising, Now What? 5 Campaign Must-Dos
Has anyone ever said to you, “Hey, you should write a book”? Or how about, “I’d read a book about that”. Maybe if no one has said it, maybe you’ve thought, “I could totally write a better book than he/she did”. If you’ve heard or thought any of those things, I have a question for... More »4 Big Reasons to Get That Book Off Your Bucket List (By Writing It)
The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to where “lazy marketing” is no... More »Can You Measure Content Marketing & Social Media ROI?
I know you’re already busy keeping up on Facebook, Twitter, LinkedIn, Pinterest, and Google+. But there are two social nets you need to start tracking, or you’re likely to have that horrible, sinking “I can’t believe I missed it, and I hope my boss doesn’t notice” feeling six months from now. Flipboard and Houzz. Both... More »Avoid Marketer’s FOMO (Fear of Missing Out)
A while ago I wrote an article titled Responsive Web Design vs Separate Mobile Site – Which is right for you? As the title suggests, it compared responsive web design to building a separate mobile site, and the reasons you might choose one over the other. I highlighted three core considerations when deciding which path... More »Solving the Issue of Context in Responsive Web Design
What’s the future of content? It’s a question that my friend Lee Odden (author of “Optimize“) has recently been asking on his blog. CMI has also been digging into this important area, both as a content marketing agency and from a hype and positioning perspective. So critical is the changing nature of the content marketing... More »12 Roles Essential to the Future of Content Marketing
What’s your strategy for setting up your campaign budgets? One of our clients shared a case study with me about how he restructured his campaigns and budgeting strategy by combining the popular 80-20 Rule and the English soccer league system. Using this structure, he was able to improve his metrics across the board. Let’s take... More »PPC Campaign Structure Case Study: English Soccer & The 80-20 Rule
What a perfect day for you to ask, “How old is SPAM? How long has it been going on?” Today is the perfect day because it is the 35th anniversary of the first SPAM message sent via email. On this day in 1978, Gary Thuerk (a marketer at Digital Equipment Corporation) sent an ad for... More »How Old Is SPAM? 35 Years Old Today!
We talk to companies, thought leaders and analysts in the Social Business/Customer Experience/CRM space and learn from them on a daily basis – one of the key things that strikes me is that while we are currently focusing on how to enable companies to incorporate Social Media channels into their current customer-centric strategies, there is... More »Whither CRM?
Producing a video doesn’t have to be a three-person job with a $10,000 budget. There’s an abundance of affordable video equipment to choose from. As long as you have a concept nailed down you will be ready to produce a quality video. From choosing equipment to post production, I’m going to explain a few important... More »Equipment and Concept in Video Production
Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical way to slice up the funnel is in terms of Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With limited budgets, in what phase of the... More »Tuning Your Investment in the Digital Marketing Funnel
Content marketing has been a topic that I have focused on a lot in 2013. It is the difference-maker if you are a blogger and a marketer. What I am finding out through this process is that people do appreciate fresh, consistent content. The consistency is the key. It is amazing to me that people... More »Content Marketing: Keep the Conversation Going
Getting numerous contacts and customer information are important in advertising. The company will need people to attend to their product conventions, recipients for their promotional mails and receivers of their call. They will need a database for this need. The Contact Breadwinner The database of contacts is known to generate customer and prospect contact information... More »The Ultimate Contact Breadwinner—The Contact Database