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6 TV Ads That Will Grip You With Their Story
Business 2 Community - Thu, May 2, 2013 10:11 AM EDT
Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There’s no denying the massive audience that television commands, not only in the United States and the UK but around the world, but it’s been said that audiences hate advertisements so much that they created technologies for... More »6 TV Ads That Will Grip You With Their Story
The 4 Major Categories of Business Website Traffic, Explained
Business 2 Community - Thu, May 2, 2013 8:11 AM EDT
In a recent article on the 3 causes of marketing failure, I explained that your business marketing efforts fail when you don’t get enough traffic, or enough conversions, or when you aren’t properly tracking your return on investment (ROI). We refer to Traffic, Conversion and Tracking as “The 3 Pillars” because you really need all... More »The 4 Major Categories of Business Website Traffic, Explained
Nine Forms Of Content Marketing In Addition To Your Blog
Business 2 Community - Thu, May 2, 2013 6:11 AM EDT
Keep Your Website Fresh To Attract and Retain New Readers If you have a retail location to your business, you would constantly reorganize your space to feature different products and keep your customers returning, right? It only makes sense that you do the same thing on your website. Your web presence needs to be interactive.... More »Nine Forms Of Content Marketing In Addition To Your Blog
Thought Leadership Strategy: 3 Ways to Leverage Live Event Content
Business 2 Community - Thu, May 2, 2013 6:11 AM EDT
In a previous column, I talked about how a good content marketing strategy can lead to invitations for your organization’s thought leaders to speak at relevant industry events. This time, let’s take a look at how those public speaking engagements can, in turn, be repurposed and leveraged into new content marketing products. As we did... More »Thought Leadership Strategy: 3 Ways to Leverage Live Event Content
3 Tips for Keeping Your Buyer Personas Fresh and Alive
Business 2 Community - Thu, May 2, 2013 6:11 AM EDT
Recently, I walked into a conference room and saw a simple tin can labeled “Assumptions.” The “swear jar” equivalent was empty, but the intent behind it was quite weighted by the question, How often do we, in our day-to-day roles, rely on assumptions to make decisions? For example, how often do you find yourself referring... More »3 Tips for Keeping Your Buyer Personas Fresh and Alive
Four Ridiculously Easy Tips to Make the Writing Process Easier
Business 2 Community - Thu, May 2, 2013 6:11 AM EDT
As writers, each person will have a plan of action that works best for them. Whether that’s making out a detailed outline, dictating, or just going with the flow, their process has shown proven results. But now matter comfortable with the status quo, there’s always a few tweaks that can add to a streamlined, more... More »Four Ridiculously Easy Tips to Make the Writing Process Easier
4.5 Reasons Your Content Isn’t Shared
Business 2 Community - Thu, May 2, 2013 6:11 AM EDT
Optimize, share, publish. Rinse, repeat. Not quite… If you’re creating the quality content that we’ve talked about over and over and over, you should be seeing an upward trend of social sharing, too. But… you’re not. It feels like you’re speaking at a conference and no one showed up. Your content marketing could use some... More »4.5 Reasons Your Content Isn’t Shared
Escape Salesiness By Humanizing Your Business
Business 2 Community - Thu, May 2, 2013 6:11 AM EDT
I know, I know, it’s hard to believe, but it turns out that consumers just aren’t convinced that the people who are trying to sell them stuff and turn a profit off of those sales are being totally up front about, well, anything. In fact, even if you were the distinguished owner of George Washington’s... More »Escape Salesiness By Humanizing Your Business
Schedule Your Success By Creating A Social Media Publication Calendar
Business 2 Community - Thu, May 2, 2013 6:11 AM EDT
The reality of social media and content marketing is such that no matter what business you are in, you are also in the publication business. Publishing meaningful content is incredibly important for businesses to cultivate, maintain, and grow their business. A strong digital and social media presence can be a deciding factor for many consumers... More »Schedule Your Success By Creating A Social Media Publication Calendar
The Importance of Emotional Brand Measures
Business 2 Community - Thu, May 2, 2013 4:11 AM EDT
Here’s a quote for you: “If you don’t have a handle on the emotional side of the engagement with your brand, you might as well spend your marketing budget on coupons.” Don’t believe that? This year, in a study of nearly 600 products and services, found that many of those products and services, which consumers... More »The Importance of Emotional Brand Measures
Use Mobile Marketing to Fill Your Cart
Business 2 Community - Thu, May 2, 2013 4:11 AM EDT
The grocery industry and consumers’ path to purchase have changed dramatically in the past decade. Gone are the days of a single weekly trip to your local supermarket, as U.S. households now spread shopping trips out between a mix of membership clubs specialty grocers like Trader Joe’s and Whole Foods, traditional grocers like Kroger and... More »Use Mobile Marketing to Fill Your Cart
How to Shoot an Interview with Your iPhone: Tips to Compose the Shot
Business 2 Community - Thu, May 2, 2013 4:11 AM EDT
From the rule of thirds, to leaving a bit of headroom, to alternating sides for each shot. Interview composition can be a bit tricky. Especially, when shooting with your iPhone. Recently, we wrote a post about how to use a tripod with your iPhone. This time we’re covering the composition part of shooting an interview.... More »How to Shoot an Interview with Your iPhone: Tips to Compose the Shot
Symbols in Email Subject Lines – Hot or Not?
Business 2 Community - Thu, May 2, 2013 4:11 AM EDT
Have you noticed how many emails you’ve received lately with symbols in the subject lines? Do you ♥ them or ☹ them? Does cute ✈ when it comes to email subject lines or should we ✂ them out of the mix? Here are a few things to consider before you try adding symbols to your... More »Symbols in Email Subject Lines – Hot or Not?
Correlating PR with the Valuation of a Startup
Business 2 Community - Thu, May 2, 2013 4:11 AM EDT
Many variables go into determining the price point of acquiring a startup venture. Does a startup’s public profile play a role in determining valuation? One would think greater awareness generates more buyers which can bring an auction-like dynamic to the proceedings and drive up the price. On the intangible side, the buzz that comes from... More »Correlating PR with the Valuation of a Startup
Skip the Parlor Tricks and Optimize Customer Relationships
Business 2 Community - Thu, May 2, 2013 4:11 AM EDT
If you ever had the chance to walk by a meeting at Monetate HQ, there’s a good chance you’d hear me saying the Latin phrase “Post hoc, ergo propter hoc” to everyone in the room. The phrase translates loosely to “After this, therefore because of this.” And there’s a reason I’m saying it so much... More »Skip the Parlor Tricks and Optimize Customer Relationships

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YOUR FRIENDS' ACTIVITY

Grow A Business

Learn About Your Customers: They Are Speaking to You Louder Than Ever, Are You L…

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

6 TV Ads That Will Grip You With Their Story

The 4 Major Categories of Business Website Traffic, Explained

Nine Forms Of Content Marketing In Addition To Your Blog

Thought Leadership Strategy: 3 Ways to Leverage Live Event Content

3 Tips for Keeping Your Buyer Personas Fresh and Alive

Four Ridiculously Easy Tips to Make the Writing Process Easier

4.5 Reasons Your Content Isn’t Shared

Escape Salesiness By Humanizing Your Business

Schedule Your Success By Creating A Social Media Publication Calendar

The Importance of Emotional Brand Measures

Use Mobile Marketing to Fill Your Cart

How to Shoot an Interview with Your iPhone: Tips to Compose the Shot

Symbols in Email Subject Lines – Hot or Not?

Correlating PR with the Valuation of a Startup

Skip the Parlor Tricks and Optimize Customer Relationships

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