Call centers have to meet rising customer service expectations while managing costs, which is easier said than done. The caller experience is still a major challenge for most companies, and 92% of consumers agree or strongly agree with that statement according to Forrester Research. The Customer Experience Index 2013 shows that companies struggle with the... More »2 Emerging Technologies that Transform the Caller Experience
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The refrain “time is running out” is something we’re all going to hear on a repeated basis for the next 45 days or so. As it applies to the PPC pros, time is running out to prepare for the digital shopping madness known as Cyber Monday, coming on December 2. That’s just three short weeks... More »How to Prepare Your PPC for Cyber Monday 2013
Blog commenting is one of the best ways to bring attention to your brand, while also increasing traffic and backlinks to your site. When done correctly, posting blog comments on the the top blogs on the internet could generate favorable results for you and your brand. What Matt Cutts has to Say about Blog Commenting... More »Is Blog Commenting Hurting Your Online Reputation?
Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. Stories were developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage. Storytelling has risen in importance in business over the last... More »Clues to a Great Brand Story
Part 18 of The Business Communication Revolution. Every week, one of my colleagues sends me an extract of social network activity data for me to analyse. Every week, I reply saying “thank you”; it’s just common courtesy. But each time I do it, I feel a little guilty for wasting a few moments of his... More »Business Communication Courtesy Is A Waste Of Time
Every PR professional has an arsenal of digital tools she uses to stay on top of the news, connect with journalists, identify social influencers, research media outlets and track media coverage results. While you may know of many PR-specific tools for press releases and editorial contacts, there are several free tools flying under the radar... More »4 Free Tools To Add To Your PR Toolbox Immediately
Small businesses, small nonprofits, and loosely established organizations are among the worst offenders when it comes to violating some of the rules of email marketing. In most cases, I don’t think that it’s deliberate. I think it’s more a situation where they don’t really think through their actions, and just don’t know what they are... More »7 Email Marketing Best Practices For Small Businesses And Organizations
The role social media plays in the progress of your content marketing is similar to that of the role of a paperboy. Yes, it’s another article with a metaphor. Your Website Is Your Primary Source Your website represents your key platform of information and the main source of content. The role that the channels you use form the distribution of information where... More »The Content Marketing Comparison With Paperboy
Apple, one of the most renowned, powerful and popular brands of today has always defied use of content marketing. This may be surprising to hear. Content marketing is one of the biggest marketing trends over the last couple of years. And Apple is one of the world’s biggest and most famous brands. So why does... More »Why Apple Doesn’t Do Content
After nearly a decade in the PR and marketing industry, I have devoted countless hours toward building relationships with media. This has never been a chore for me, rather meeting new people and building friendships with media has become one of the most fulfilling aspects of my career-to-date. I would even go so far as... More »Three Reasons Why Media Relations Still Matters
It’s been a busy year at Google with all of the changes made to both organic and paid search algorithms. The most recent change involves its AdRank platform, which determines where your paid search ad will appear on a search engine results page (SERP). With this update, it’s now more important than ever to know... More »Google AdRank and Quality Score Updates: How Will Your Search Advertising Fare?
Integrated marketing solutions, also referred to as, “integrated marketing communications” (IMC), appeared in marketing lingo in 1989. The American Association of Advertising Agencies (4A’s) defined IMC as, “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.” But we’re not... More »How Integrated Marketing Solutions Spur Consensus In The Sales Process
Our last few posts have focused on the sales side of things: reviving dormant leads with sales-driven lead nurturing campaigns, switching from solution to insight selling and rolling out a hyper-personalized content sales strategy. But today, it’s all about content marketing: how a systematic and streamlined, yet customized and authentic content marketing strategy helps build consensus... More »How Content Marketing Cultivates Consensus in the B2B Buying Process
Working on the best domain name for your website and don’t know where to start? Here are 5 simple tips to help you on your way to creating the best domain name for your business. 1. Make it Relevant to your Website The domain name you choose should give some idea as to what it... More »5 Tips to Creating the Best Domain Name
According to Forbes in 2013 the cost of a Super Bowl commercial could get all the way up to $10 million for a 30 second spot. That’s after it broke a record last year by hitting $ 4 million. That’s a marketing budget. The strange thing is that these types of spots are not rare... More »Why You Need Content Marketing to Build Your Business