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25 Reasons Your Content Marketing Strategy Is A Snooze
Business 2 Community - Wed, May 29, 2013 1:02 PM EDT
It’s no secret that content marketers don’t always get the best rap. In a recent satire on Huffington Post, marketer Keith Blanchard stated their “writing is exclusively consumed by other content marketers.” While his comment was in jest, there was some truth behind his words. The field has exploded, and 90% of companies are currently... More »25 Reasons Your Content Marketing Strategy Is A Snooze
10 Landing Page Experiments You Should be Doing Right Now
Business 2 Community - Wed, May 29, 2013 11:56 AM EDT
You finally did it. You mastered your landing page software, learned how to design a beautiful sales page when you never designed anything before in your life. You took so much time crafting your copy to emphasize the benefits of your solution. Your landing page is perfect, and now it’s time to launch. And then,... More »10 Landing Page Experiments You Should be Doing Right Now
Upgrade Your Content and Social Media Marketing
Business 2 Community - Wed, May 29, 2013 11:49 AM EDT
Excellent content creation and social media success go hand in hand. The quality and social capital of content continues to become more vital. To attain a high-traffic website and incite new business, you must publish engaging, high-impact and highly shareable content. High rates of social content curation—social sharing—are now critical to SEO. When your content is shared on social... More »Upgrade Your Content and Social Media Marketing
5 Ways To Develop Your Marketing Team Culture
Business 2 Community - Wed, May 29, 2013 11:42 AM EDT
One of the cornerstones of doing business is creating a strategy to get the word out about a product or service. But there’s often a gap between the product or service and the actual marketing strategy – and that gap is the people doing the marketing. Let’s take a look at an extremely important step... More »5 Ways To Develop Your Marketing Team Culture
How To Improve Your Lead Generation Campaigns Through Your Brand Logo
Business 2 Community - Wed, May 29, 2013 9:41 AM EDT
How well do you know the brand logo of the company whose products and services you use every day? The easier the logo is recognized by their target leads, the better the lead generation campaigns of a company will be. If you want to generate as many qualified sales leads as your business can handle, then design... More »How To Improve Your Lead Generation Campaigns Through Your Brand Logo
B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
Business 2 Community - Wed, May 29, 2013 9:15 AM EDT
Last week, when we published findings from our study, B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America (sponsored by Outbrain), reader Andy Detweiler posed a great question in our comments section: “Any insight on how small B2B companies plan on solving the problems listed? Would be curious to understand what... More »B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
Tips to Optimize Your Opt-In Forms and Email Marketing Campaigns
Business 2 Community - Wed, May 29, 2013 7:40 AM EDT
Email Marketing is no longer a misperceived or taken for granted strategy. In fact, it is now recognized as a result-oriented Internet Marketing strategy for online businesses. Some of the common aims and objectives for a comprehensive Email Marketing campaign are: Generate Sales Leads Boost Sales Enhance Brand Awareness Build and Maintain Customer Relationships Reinforce... More »Tips to Optimize Your Opt-In Forms and Email Marketing Campaigns
How Voice of the Customer Software Can Improve Marketing Agility
Business 2 Community - Wed, May 29, 2013 7:30 AM EDT
A friend of ours in the strategic market research group of a large pharmaceutical company told us recently that the new strategic priority in his market research group is developing “marketing agility.” This means shifting away from complicated, time consuming research projects and toward simpler surveys that can be fielded more quickly and efficiently. In... More »How Voice of the Customer Software Can Improve Marketing Agility
Potential Career Choices for Communication Majors
Business 2 Community - Wed, May 29, 2013 7:05 AM EDT
How people communicate with one another is constantly evolving and incorporating new technological ways to distribute information. These changes and improvements with information technology are great for those who obtain a major in communications because they have a variety of career opportunities after graduation. As a communication major, consider entering into one of the top communication... More »Potential Career Choices for Communication Majors
Before Google Glass, There Was Transcend
Entrepreneur - Wed, May 29, 2013 3:30 AM EDT
We look at how one startup with a product similar to Google's Glass plans to leverage the tech giant's publicity push -- and how you can, too. More »Before Google Glass, There Was Transcend
A Methodical Approach to Content Marketing
Business 2 Community - Tue, May 28, 2013 10:35 PM EDT
It is a popular trend these days. When asked what is a golden strategy for gaining traction and sparking conversation online, the default term that gets tossed around with more reckless abandon than a frisbee at a Phish concert is “make great content” And I have to be honest, though I’ve been guilty myself of... More »A Methodical Approach to Content Marketing
Marketing for a Sustainable Business
Business 2 Community - Tue, May 28, 2013 10:33 PM EDT
One of the major lessons I have learnt from Seth Godin is the 4 simple consumer actions to a sustainable business. Successful businesses have always addressed all of these steps well, which I will share below. Create marketing tactics based on these steps and you will start a proper business. Sometimes, marketing tactics in different steps have... More »Marketing for a Sustainable Business
Embrace the Era of Marketing Automation
Business 2 Community - Tue, May 28, 2013 8:56 PM EDT
Want to increase qualified leads more than fourfold? What used to be a vapid sales pitch is now a quantitative reality – over the past decade, enterprise technology has exploded onto the scene and fundamentally changed organizational processes and management. Departments outside of IT have embraced technology, with Finance leveraging ERP to improve accounting and billing... More »Embrace the Era of Marketing Automation
The Mathematics of Revenue Cycle Strategy
Business 2 Community - Tue, May 28, 2013 8:15 PM EDT
Change of focus Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Now, let’s say you are the client. You are capable (obviously) and... More »The Mathematics of Revenue Cycle Strategy
Reevaluating the Press Release in the Digital Content Age
Business 2 Community - Tue, May 28, 2013 7:23 PM EDT
The press release has been the workhorse of the public relations industry since the field’s inception, but some PR and marketing pros are now engaged in a serious debate about its value. The news announcement still serves several purposes, from search engine optimization to market education, but some businesses need a reality check about what... More »Reevaluating the Press Release in the Digital Content Age

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YOUR FRIENDS' ACTIVITY

Grow A Business

Critical Minute: Cut It Out Program

Best Gifts for Your Clients

Checklist: 5 Things to Do Before 2012

25 Reasons Your Content Marketing Strategy Is A Snooze

10 Landing Page Experiments You Should be Doing Right Now

Upgrade Your Content and Social Media Marketing

5 Ways To Develop Your Marketing Team Culture

How To Improve Your Lead Generation Campaigns Through Your Brand Logo

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

Tips to Optimize Your Opt-In Forms and Email Marketing Campaigns

How Voice of the Customer Software Can Improve Marketing Agility

Potential Career Choices for Communication Majors

Before Google Glass, There Was Transcend

A Methodical Approach to Content Marketing

Marketing for a Sustainable Business

Embrace the Era of Marketing Automation

The Mathematics of Revenue Cycle Strategy

Reevaluating the Press Release in the Digital Content Age

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